I’m thrilled to introduce you all to my special guest, Scott Hansen, for a mind-blowing discussion that teaches you how your dental practice can start integrating live chats into your marketing strategy.
Scott Hansen is the founder and CEO of DentistChats, a leading professionally managed website chat service exclusively for dentists. Since 2016, the company has grown from just one to more than 100 employees and is recognized as one of the 100 fastest growing businesses in the country.
After a short one-year stint as a professional soloist and chorister with a Grammy award winning choir, Scott began working with his family’s dental practice in Kansas City. As the Practice Director, he immediately started implementing innovative marketing and sales systems. Over four years, and while earning his MBA, Scott earned his family’s practice consecutive awards as one of the fastest growing businesses in the country. The practice was among the first in the country to adopt clear aligners as a long-term strategy and use technology, like online chat, to attract new patients in innovative ways.
On the podcast we discussed:
Do you want to find out how you can capture patients before your competition? Take the DentistChats assessment to find out how you can offer great customer experience and generate more leads with live chat!
For more information go to deliveringwow.com/129
I’m excited to welcome a close friend of mine, Charles Biami, onto the podcast to talk about how you can attract and convert high-value implant patients to your practice by combining Google Ads and Facebook.
Charles is the Founder and Chief Marketing Strategist of Driven Dental Marketing, a dental marketing agency that focuses on helping dentists attract and convert high value dental implant patients. Charles works with dentists to help them develop a digital marketing campaign that helps them stand out in their market and attract patients looking for high-value treatment such as dental implants, full mouth restoration and more.
On the podcast we discussed:
For more information head to deliveringwow.com/128
I’m thrilled to welcome Brett Allen onto the podcast to talk in depth about how you can get your dental practice found on Google and get more patients as a result.
Brett Allen is the CEO and Co-founder of Marketing 32 which is a Google Marketing Agency for Dentists and Dental Specialists. The team at Marketing 32 are also the creators of "Google Made Easy for Dentists" which is the best Dental SEO & SEM program that is transforming the industry by helping dentists do their own SEO and Google Ads.
On the podcast we discussed…
If you want to sign up for the “Google Made Easy for Dentists” program, you can enrol right here.
Or, you can join Brett every Thursday night at 7pm to hear him discuss high level SEO concepts where he explains everything you need to know about SEO for business in more depth. You can register to join Brett’s FREE webclass by clicking here.
To find out more and explore previous episodes go to: deliveringwow.com/126
I’m thrilled to welcome Brian McCarthy onto the show to talk all about how dental practices can better connect with consumers to help grow their practice.
Brian McCarthy is the Operational Leader of Dentistry.com and Executive Vice President at Futuredontics Inc. Brian’s career has continuously kept him at the cutting edge of ecommerce, search marketing and local advertising.
During our discussion, he opens up about the launch of Dentistry.com, the only digital platform built exclusively to connect patients to dentists. We also dive deep into the current state of the dental industry from both the dentist and consumer perspectives.
On the podcast we discussed…
If you’d like to get in touch with Brian or find out more about his company, visit dentistry.com, where you can discover the most up-to-date news about dentistry, oral health and why it should be a top priority for your patients.
For more information and to explore other episodes go to deliveringwow.com/125
I’m super excited to introduce Zack Butterfield to the podcast and talk about HIPAA compliance with communication and how it relates to your marketing.
Zack Butterfield is the Director of Sales for Rhinogram, a HIPAA Compliant App that allows patients (or potential patients) to send pictures and attachments, reducing unnecessary appointments.
The Rhinogram app helps to limit unnecessary visits by inviting patients to text you their photos, insurance information, and medical forms. As a result, dental practices can streamline their patient intake, keep wait times manageable, and improve the patient experience. Patients can also ask questions to prepare for their visit from the comfort of their home, which helps ease any tension or anxiety they may be feeling towards an upcoming dentist appointment.
On the podcast we discussed….
Rhinogram is offering ALL listeners of the Delivering WOW podcast half off the price of installing the software, and all you have to do is email zack@rhinogram.com or head to rhinogram.com and click “Get Started” to begin.
If you’d like to find out how you can use this service to help remove barriers between your patients and your team, then Rhinogram is for you!
For more information and to explore previous podcast episodes, click here.
I’m super excited to welcome Jordon Comstock from BoomCloud onto the podcast to discuss how dental practices can set up membership plans and how to get patients to sign-up for them.
Jordon has been in the dental industry for almost 15 years, so it’s safe to assume he knows a thing or two about membership plans! He began his career managing his family’s dental lab in Salt Lake City and studied Business, Marketing, UX/UI Design at The Art Institute of Salt Lake City. During his time managing his family’s lab, he built a sales and marketing department and helped grow the lab from local clients to nationwide. He also oversaw the financial department, helping to establish systems and reporting to help the company understand the numbers.
The lab’s clients introduced the concept of an in-house membership program to Jordan, who had been an entrepreneur in the making since an early age. In fact, by that time, he founded three start-up companies. Soon, Jordon realized that dental practices needed a system to manage a membership program effectively and so, the initial design for BoomCloud was born in 2013.
Jordon’s main goal is to help as many practices as he can using BoomCloud to help grow practices, create recurring revenue for them and reduce dependence with insurance companies. He genuinely cares about his team, customers, and products.
On the podcast we discussed…
You can find out more about Jordon and how to implement a successful membership program in your own dental practice over on the BoomCloud website.
For more information and to explore previous episodes, click here.
I am super excited to share this podcast episode with you! It’s a little different this week as I am introducing the recording of one of my recent Facebook Live videos, but I really wanted to let you guys know about the awesome results from my latest Facebook campaign.
We just created a new dental implant funnel for my practice, as part of my Facebook Bootcamp and the response has been crazy. At the time I recorded my introduction we had been launched for a day and a half and we already had tons of requests for appointments. So many, in fact, that my team are getting nervous!
I wanted to let you know how we set the funnel up, how we are testing it to optimize the results and exactly how much we spent to achieve this growing number of appointment requests.
On the podcast I discuss:
If you want to find out more head over to my Facebook Bootcamp where I’m working with doctors and practice team members to show them how to get their own campaigns up and running.
The entire process takes about an hour and it’s a really cool way to grow your practice without spending a ton of money.
Head over to deliveringwow.com/119 to watch a video of this recording where you can see the funnel I'm describing in action.
I’m delighted to welcome Dr. Scott Leune onto this week’s podcast to discuss how you can build a profitable business.
Dr. Scott Leune is the founder of Breakaway Practice, a practice management company which has consulted and helped develop 90 de novos. It has also helped to operate 500 practices through scheduling, insurance, billing, marketing, and IT services.
More recently, Dr. Leune co-founded Dental Whale, an innovative dental company which is carving a new category of group private practice ownership and management. Dental Whale's subsidiary companies include the largest dental repair franchise in North America, a hand piece repair company, a dental marketing company, a dental practice brokerage firm, an 80-practice dental support organization, a seminars company, a dental consulting company, and a dental back office services company. Together, Dental Whale companies have supported over 15,000 dentists in 2017.
With such a diversified set of experiences, Dr. Leune lectures on data-driven decision making in dentistry in an environment of scalable systems and infrastructure.
On the podcast we discussed…
You can sign-up for one of Dr. Scott Leune’s business training seminars and maximize your success by visiting breakawaypractice.com or find out more about Dental Whale and how they can help support, manage and market dental practice on the company’s website dentalwhale.com.
For more information on this episode click here.
On this podcast episode, I had the pleasure of interviewing Dr. Shaina Holman from Holman Family Dental Care about the power of social media and how you can use it to bring more patients to your practice each month.
Shaina is from Chapel Hill, NC and graduated from East Chapel Hill High School. She always had a passion for science, teaching, and art and knew she wanted to choose a profession that would allow her to have a significant impact on the community. While still in high school, Shaina had the opportunity to research at Duke University, which resulted in her first publication in a peer-reviewed journal.
Shaina completed her undergraduate education at Duke University, where she majored in Biological Anthropology and Anatomy and graduated with distinction. Throughout her time in college, Shaina worked in several research labs because she loved hands-on learning and applying what she learned to solve problems. Her passion for dentistry began with a project for her Ethnobiology class while studying abroad in Costa Rica. When she returned, she started the Pre-Dental Society, and the rest is history!
We discussed:
If you would like to get in touch with Dr. Shaina Holman and find out more about her and her practice, visit HolmanFDC.com or follow her on Instagram, Facebook and Twitter.
For more information on this episode and much more, click here.
I’m excited to introduce you to my special guest for this podcast episode, Dr. Brady Frank. Brady has owned and managed multiple practices over the last decade, and so I wanted to invite him onto the show to talk about his experience with managing multiple doctors, locations and streams of income.
Brady is a highly sought-after speaker and Continuing Education trainer. He has addressed thousands of dentists at popular seminars across the country including Excellence in Dentistry, Phasing-Out Seminars (including over 20 presentations) and Schein/Camlog Seminars. Brady’s main topics of focus in his seminars include Implantology, Dental Transitions, and Entrepreneurial Satellite Practice Ownership.
We discussed:
If you would like to find out more about Brady or the DDSO Mentorship Program, you can visit the website to sign-up and download his book.You can also read Dr. Brady Frank’s 3-part article series on dental economics entitled The DDSO Series here.
For more information on this episode and many more, click here.
On this podcast episode, I had the pleasure of speaking with Amber Day about how dentists like you can use Solutionreach to improve your practice’s efficiency.
Amber is a registered dental hygienist with over a decade in the dental industry and has helped dental practices grow to reach their revenue targets resulting in fast expansion. Amber helps dental practices and consultants with the solutions to drive a better patient experience, streamline communications and improve daily workflow. She is a huge fitness enthusiast based out of southern California and loves to do anything in the gym or outdoors.
We discussed:
Find out more about how Solutionreach can help you improve the efficiency of your practice over on the website. If you have any questions for Amber, you can send her an email at aday@solutionreach.com.
For more information click here.
Join me in episode 113 of the Delivering WOW podcast for my interesting discussion with Dr. Jeff Brown about making HIPAA compliance fast and easy for dentists.
Dr. Jeff Brown is obsessed with creating easy to use software to end the frustration of HIPAA compliance. Dr. Brown’s career spans private chiropractic practice, compliance consulting, and software product management for three healthcare technology companies. He is a co-founder of HIPAAmate, a compliance software designed and priced for small practices and is known as the expert in compliance requirements related to not just HIPAA, but medical necessity and the EHR Incentive Program.
On the podcast we discussed…
You can find out more about Dr. Jeff Brown and his team over on HIPAAmate, where you can view live demos of the HIPAAmate software or get in touch with any questions you have by calling Dr. Jeff Brown on (614) 706-2066
For more information click here.
In this week’s podcast episode, I talk about how you can get your team to crush your production goals.
Have you ever thought about the life cycle of growing a business? In the beginning, production levels are through the roof. However, if you’re the business owner, it’s likely that you’re doing most (if not all) of the work. It’s your practice, after all, so you are the one creating the systems, seeing patients and leading the team. You do everything you can to get your practice off to a great start, and it all goes well…up until a certain point.
Eventually, you burn out. You feel overwhelmed, stressed and you just can’t do it anymore. You’re exhausted, and it’s not long before your own productivity simmers down. At this point, it’s critical to build and structure your team. You need to put them in a position where they can take your vision for the practice and take it to the next level.
Here’s what I discussed on the podcast:
I really hope you enjoyed this podcast episode! Join us over on the Dental Marketing and Profits Facebook Group, where I’d love to hear what you thought about this episode!
Learn how you can build, grow and market a profitable dental practice with one of our fantastic online courses by signing up for a $7 trial of Delivering WOW U for 14 days.
For more information click here.
Facebook marketing is the BEST way to grow your practice, but many dentists fail to target the right users with their marketing strategy. If you’re investing a lot of time and money into Facebook marketing and not getting the engagement you were hoping for, this podcast episode is for you!
I’m no stranger to marketing on Facebook. After all, I used Facebook to grow my second dental start-up to a multi-million-dollar practice and there’s no reason why you can’t do the same. In this podcast episode, I discuss the power of Facebook marketing and how you can use targeted advertising to get more new patients inside of your practice. Find out what works on Facebook and how you can market your practice as effectively as possible AND at the lowest cost.
Here’s what I discussed on the podcast:
If you’re ready to learn how to use Facebook the RIGHT way to grow your practice, join me on my next Facebook Bootcamp! I will teach you and your team how to get 30+ NEW patients from Facebook Marketing while spending less than $500! To learn more click here.
For more information on this episode visit the Delivering Wow blog.
This week on the Delivering WOW podcast, I explore the power of storytelling in case acceptance. Many dentists and team members struggle to get a patient to accept a treatment plan. The main reason for this is because dentists tend to get super technical and formal with patients and they ultimately lose interest because they don’t understand what’s going on.
In this week’s podcast, I share the concept of storytelling in case acceptance. Storytelling is a powerful thing. Humans have told stories since the beginning of time, whether it's on cave walls, around campfires or in storybooks. People are attracted to stories because they can relate to them and this is something that a lot of dentists and other professionals neglect in their marketing strategies.
Here’s what I discussed on the podcast:
I look forward to chatting with you all again, and I would love to hear your feedback on this episode over on the Dental Marketing and Profits Facebook Group.
Head over to Delivering WOW U to find out how you can create a profitable dental practice. We’ve got a lot of excellent courses with clear action plans and proven techniques that will help to build, grow and market your practice.
I have more solo episodes coming up with some great tips and strategies, so make sure to subscribe and tune in if you want to find out how you can really grow your dental practice!
For more information on this episode click here.
I’m thrilled to welcome Joshua Scott, a marketing genius and good friend of mine, to this week’s podcast episode. Joshua is not only a marketing consultant in the dental industry, but he has also been speaking to audiences for over 20 years.
Josh has spent the last 15 years in the dental industry, working with practices and organizations to establish and deliver confident marketing strategies. He leads Studio 8E8 (pronounced 88), a creative marketing firm specializing in brand creation and innovative digital marketing solutions. He also hosts The 8E8 Show, a regular podcast that focuses on answering essential marketing questions in dentistry.
With roots in Compton Avenue on the south side of Los Angeles, Josh considers himself “part thug.” However, he currently resides in New Albany, Ohio – a typical white picket fence community where the most gangsta thing he ever does is listen to Jay-Z with the car windows rolled down. He’s a family man and has been married for 21 years to his high school best friend, Joanna. The happy couple has two children, Caden aged 12 and Aliya, who is eight years old.
On the podcast we discussed:
To find out more about Studio 8E8, click here. You can also check out his podcast, The 8E8 Show on his website and subscribe to his YouTube channel to keep up with all the latest episodes.
Don’t forget to follow Josh on Instagram via his username @joshuascott to get inspired daily or get in touch by clicking here to start your creative marketing journey today.
For more information on this topic visit DeliveringWow.com.
This week on the podcast I had the pleasure of talking to Dan O’Rourke all about getting your patients to optimal health.
Dan is extremely passionate about dentistry and the importance of balancing your professional and personal life. He has written many articles, lectured both nationally and internationally and worked with many of the industry leaders. Owning O'Rourke Dental Studio has allowed Dan to travel all across the Country continually elevating his own knowledge. He has enjoyed being an educator for the past 15 years. Dan is the Founder/creator of Dentistry's Optimal Model of Health online program and he works with great excitement towards his goal of changing the face of dentistry.
We discussed:
If you would like to find out more about Dan’s program then please email him ceramist4u@msn.com - he has a PDF white paper that he is happy to share with anyone who would like it. He is currently developing a webinar and that will be available to attend shortly.
I am excited and honored to introduce you to my guest for this podcast, Weston Lunsford. Educated at Utah Valley University, Weston studied business and accounting and has over twenty years of industry experience.
Weston is the CEO of Dental Intelligence, a company who can help innovate businesses and streamline office processes in order to deliver economical solutions that will make an immediate impact on practice growth.
An industry leader and a good friend, I am happy to have him on the show - here is what we talked about:
To learn more about Dental Intel visit www.dentalintel.com.
If you click Get Started and fill out their simple form one of Weston Lunsford's team will get in touch with you – please remember to mention me and Delivering WOW - to get a super insightful practice snapshot consultation for free (usually $1,000). Or, please just click here and you'll be taken to a page set-up by Weston specifically for my Delivering WOW audience where you'll get a no-cost online practice analysis!
For more information and to join Delivering Wow U click here.
I’m excited to welcome Dr. Meghna Dassani to this week’s podcast. Dr. Meghna Dassani is an internationally educated dentist located in Houston, TX. She received her dental training from University of Mumbai in India and ran a successful practice there for 6 years before moving to the U.S.
A 2005 graduate of Boston University School of Dental Medicine, Meghna now practices full time in Houston, TX. She has a passion for providing patients with high quality oral healthcare that will benefit their overall health.
Screening and treatment of Obstructive Sleep Apnea is an integral part of her practice. Her goal for herself and her team is to help patients with sleep breathing disorders get the treatment they need to live healthier, happier lives.
On the podcast we discussed…
You can find out more about Dr. Meghna Dassani’s dental solution to sleep apnea here and there’s lots of information and resources on her Facebook Group.
For more information on integrating sleep apnea treatment into your dental practice click here.
I’m delighted to welcome Dr. Leonard Tau to this week’s podcast episode to discuss the importance of a solid reputation to increase patient numbers.
Dr. Leonard Tau is passionate about internet marketing, social media, reputation marketing and its ability to help grow your practice. In his content-rich energizing seminars, Dr. Tau shares his firsthand experience and the tools used to achieve 100% growth in his practice since 2009 in a down economy.
He maintains a full-time fee-for-service practice in Northeast Philadelphia focusing on general, cosmetic, reconstructive and implant dentistry. He received his dental degree from Tufts University School of Dental Medicine in Boston, MA and a Certificate in Advanced Education in General Dentistry at UMDNJ in Somerdale, NJ.
He is an active member of many dental organizations including the ADA, AGD, AACA, DentalTown as well as being the sponsorship chairman for the Eastern Dental Society. He was recently chosen as one of the Top Leaders in Dental consulting by Dentistry Today.
When he is not practicing, Dr. Tau is owner of iSocial Digital and General Manager of the Dental Vertical for Birdeye, a reputation marketing software platform.
He is the author of Reputation Matters Blog and has been published in DentalTown, American Academy of Cosmetic Orthodontics, Dentistry Today, Inside Dentistry and various magazines.
He lectures nationally and internationally to fellow dentists on using the power of the internet to attract new patients, case acceptance and reputation marketing.
On the podcast we discussed…
Dr. Tau is one of the speakers at my Delivering WOW live summit in Jamaica which I am extremely excited about. You can find out more about this here.
Dr. Tau is passionate about educating people. His main goal is for dentists to understand the value of what Birdeye can offer and the value of what reviews can offer to your practice. You can schedule in a demo directly by heading on over to Calendly.com.
For more information on this topic and Dr. Tau you can click here.
It’s great to introduce Jordon Comstock from BoomCloud on this week’s podcast to talk about how to boost your practice’s revenue through membership programs.
Jordon has been in the dental industry for over 10 Years. He started out managing his family’s dental lab in Salt lake City, Utah and studied Business, Marketing, UX/UI design at The Art Institute of Salt Lake City. As he was managing the lab, he built a sales and marketing department from scratch and helped grow the lab from local clients to nationwide. He also oversaw the financial department and helped create systems and reporting to help the company understand the numbers.
Jordon was introduced to the concept of an in-house membership program by some of the lab’s clients. Jordon has always been an entrepreneur since an early age and has started 3 different start-up companies. He became curious about how practices were managing a membership program and quickly realized that practices needed a system to manage a program. He began sketching out the initial design for BoomCloud in 2013.
Jordon has experience growing start-ups from the ground up. He is a bootstrap entrepreneur and understands how to grow a company without 3rd party funding.
Jordon’s main goal is to help as many practices as he can using BoomCloud to help grow practices, create recurring revenue for them and reduce dependence with insurance companies. He truly cares from his team, customers and products.
On the podcast we discussed…
If you would like to find out more, there’s a wealth of free resources to help you get started on the BoomCloud website and you can download Jordon’s ebook for free here.
For more information about this week's podcast and to discover more about Delivering Wow click here.
This podcast episode is a real treat for you. I recently attended the Voices of Dentisty Summit where I was presenting on how to grow your practice with Facebook marketing and how it can be achieved without spending lots of money. Whilst at the event I recorded quite a few podcast episodes as a guest on other shows.
This week on the Delivering WOW podcast I share with you my appearance on the Millennial Dentist podcast. We focus on the journey that doctors go on from not knowing where to start and not knowing what to focus on to being able to create a life of freedom.
We discussed:
- My personal journey from having my own practice in New Orleans, to moving to Jamaica and starting from scratch
- How I hired a coach, discovered the power of Facebook to tell my story, and built my practice in Jamaica- resulting in it becoming debt free in two years
- I wrote a book to share my story, and then started my podcast in order to reach even more people
- How marketing doesn't solve all of your problems - you need strong leadership skills to build a team, so that you can grow and scale your business
- The importance of hiring coaches and mentors to help you, and how to find the right person for you
- How I have managed to help doctors in different ways, from Delivering WOW U, to my Business Bootcamp and my Inner Circle
I look forward to hearing your thoughts on this episode in the Dental Marketing and Profits Facebook Group.
There are a handful of tickets left for the Delivering WOW Summit March 9-10 in Jamaica. Just to make you aware, the hotel resort is fully booked and so your accommodation would need to be offsite, so if you're happy with that I'd love to see you there!
In this week's podcast episode I talk to my great friend Elijah Desmond about an amazing strategy to grow your practice and treat a lot of people.
Elijah Desmond, RDH, is a dental guygienist whom graduated from The Ohio State University. He is a motivational speaker and has a passion for changing lives of kids and dental professionals. Elijah is the founder of Smiles at Sea in which he puts on dental conventions on a cruise ship surrounded around having fun! He is also a partner in Driven Dental Implant Marketing.
On the podcast we discussed:
We let the cat out of the bag on the podcast by announcing the new 4-night cruise workshop that Elijah and his team have planned. It has not launched yet but will be available soon for you to get onboard and learn all about how to place dental implants and how to grow your business and impact people's lives through this highly profitable line of dentistry.
If you want to find out more about Elijah Desmond or would like to see if Driven Dental Implant Marketing is right for your business go to www.drivendentalmarketing.com and sign up for a free strategy session.
This week on the podcast I spoke to Dr. Steve Schluentz (shoe-lentz). Many of you already know Steve as he's super active in the Delivering WOW Facebook Group and he's a member of our bootcamp.
Steve is a dentist, motivational speaker, guest speaker for The Texas Center for Occlusal Studies, and CEO/Founder of Mountain Sky Coaching, a company that helps businesses make quantum leaps in their results. He is a certified consultant for Bob Proctor, the world’s #1 teacher on human growth and potential. He is recognized as one of the top Proctor Gallagher Institute’s consultants in the world. In addition to his success transforming businesses, he also lectures to and coaches dentists across the country on creating successful and thriving practices and lives!
On the podcast we discussed:
Steve is launching an online course very soon covering 3 key skills - structuring the new patient experience, the proper mindset, and communication skills. It's a 6 week online course and includes an A-Z manual. Steve has distilled everything that he's learnt in the past 5 years into one course. When it's live he will offer my Delivering WOW audience a discount if they want to engage in the Masterclass Course.
To contact Steve you can email him at admin@mountainskycoaching.com and say you listened to the podcast.
You can find out more about Steve via his website.