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The Delivering WOW Dental Podcast

This Podcast is for you, the Dentist, Entrepreneur, or Small Business Owner. Voted one of the "Top 25 Women in Dentistry" by Dental Products Report, Dr. Anissa Holmes has effectively mastered the skill of the use of Social Media, with a Facebook following of over 48,000 fans. Dr. Holmes has discovered that the most effective way to get massive results is to first have a vision and to focus on what matters most. Dr. Holmes teaches you actionable steps to develop your dental practice's culture, systems, and brand. Dr. Holmes is going to reveal what works in Social Media, how to build an amazing dental team, and well as strategies to increase your productivity and profitability. Dr. Holmes has figured out what works to create a dental practice full of "Raving Fans". Dr. Holmes interviews Dental Experts and Non-Dental Entrepreneurs such as Mike Michalowicz, John Lee Dumas and Dr. Mark Costes to bring you BIG, powerful strategies to help you scale up your business so that you can achieve more while working less.
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Now displaying: April, 2018
Apr 12, 2018

I’m thrilled to welcome Joshua Scott, a marketing genius and good friend of mine, to this week’s podcast episode. Joshua is not only a marketing consultant in the dental industry, but he has also been speaking to audiences for over 20 years.

Josh has spent the last 15 years in the dental industry, working with practices and organizations to establish and deliver confident marketing strategies. He leads Studio 8E8 (pronounced 88), a creative marketing firm specializing in brand creation and innovative digital marketing solutions. He also hosts The 8E8 Show, a regular podcast that focuses on answering essential marketing questions in dentistry.

With roots in Compton Avenue on the south side of Los Angeles, Josh considers himself “part thug.” However, he currently resides in New Albany, Ohio – a typical white picket fence community where the most gangsta thing he ever does is listen to Jay-Z with the car windows rolled down. He’s a family man and has been married for 21 years to his high school best friend, Joanna. The happy couple has two children, Caden aged 12 and Aliya, who is eight years old.

On the podcast we discussed:

  • Joshua’s inspirational story, detailing his journey from ‘ministry to dentistry’ and the path that led to him becoming a leading expert in dental marketing
  • Advice on how to use a website to tell your story to the world and how you can utilize the power of storytelling in the digital marketing sphere
  • Tips for start-up practices to stand out from their competitors and discover new ways to show people that their brand is different
  • The importance of expanding your content library across multiple digital platforms to build brand recognition and improve credibility
  • Why you should invest in content repurposing to help connect with more people
  • Tips on how to show empathy in the healthcare industry and how you can better express emotion to your audience by using photography and video footage
  • How to put together successful marketing plans and establish long-term business goals that are comprehensive and cohesive
  • How dental websites can represent the industry as inspiring and innovative
  • Getting to know the Brand Creator Process and how it’s used to create a custom-built site that accurately portrays the practice’s voice and values
  • The ingredients to ensure a website performs well on Google and other search engine algorithms
  • Understanding the key components that make a site impactful and focusing on the three most important pages on any dental website
  • Advice on what to look for in a new website and understanding the difference between direct response and branding

To find out more about Studio 8E8, click here. You can also check out his podcast, The 8E8 Show on his website and subscribe to his YouTube channel to keep up with all the latest episodes.

Don’t forget to follow Josh on Instagram via his username @joshuascott to get inspired daily or get in touch by clicking here to start your creative marketing journey today.

For more information on this topic visit DeliveringWow.com.

Apr 5, 2018

This week on the podcast I had the pleasure of talking to Dan O’Rourke all about getting your patients to optimal health.

Dan is extremely passionate about dentistry and the importance of balancing your professional and personal life. He has written many articles, lectured both nationally and internationally and worked with many of the industry leaders. Owning O'Rourke Dental Studio has allowed Dan to travel all across the Country continually elevating his own knowledge. He has enjoyed being an educator for the past 15 years. Dan is the Founder/creator of Dentistry's Optimal Model of Health online program and he works with great excitement towards his goal of changing the face of dentistry. 

We discussed:

  • How Dan got into what he is doing today – starting with attending a course ran by Mike Schuster
  • Mike introduced Dan to an occlusal course called OBI, Dan then became fascinated with OBI and he spent 10 years of his life flying around the country taking OBI courses over and over again
  • How Dan ended up being on the OBI faculty and he taught with them for years
  • Why Dan took his knowledge and co-founded the Texas Centre for Occlusal Studies where he’s worked for the past four years
  • His vision for teaching other dentists about long-lasting dentistry that is minimally invasive
  • The future of CE in dentistry and the emergence of more online learning platforms - he realized he wanted to reach more people and online was the way to go
  • The Optimal Model of Health online program – it’s home-based, modular, self-paced, and you learn about the four key principles to what a healthy system looks like, the stabilization method, how to verify the stability, the step-by-step toolkit…and much more
  • How it’s possible to learn technical dentistry online
  • Success stories of Dan’s students and how much he loves to see them grow in confidence and change their patient’s lives

If you would like to find out more about Dan’s program then please email him ceramist4u@msn.com - he has a PDF white paper that he is happy to share with anyone who would like it. He is currently developing a webinar and that will be available to attend shortly.

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