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The Delivering WOW Dental Podcast

This Podcast is for you, the Dentist, Entrepreneur, or Small Business Owner. Voted one of the "Top 25 Women in Dentistry" by Dental Products Report, Dr. Anissa Holmes has effectively mastered the skill of the use of Social Media, with a Facebook following of over 48,000 fans. Dr. Holmes has discovered that the most effective way to get massive results is to first have a vision and to focus on what matters most. Dr. Holmes teaches you actionable steps to develop your dental practice's culture, systems, and brand. Dr. Holmes is going to reveal what works in Social Media, how to build an amazing dental team, and well as strategies to increase your productivity and profitability. Dr. Holmes has figured out what works to create a dental practice full of "Raving Fans". Dr. Holmes interviews Dental Experts and Non-Dental Entrepreneurs such as Mike Michalowicz, John Lee Dumas and Dr. Mark Costes to bring you BIG, powerful strategies to help you scale up your business so that you can achieve more while working less.
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Now displaying: 2018
Nov 15, 2018

I’m thrilled to introduce you all to my special guest, Scott Hansen, for a mind-blowing discussion that teaches you how your dental practice can start integrating live chats into your marketing strategy.

Scott Hansen is the founder and CEO of DentistChats, a leading professionally managed website chat service exclusively for dentists. Since 2016, the company has grown from just one to more than 100 employees and is recognized as one of the 100 fastest growing businesses in the country.

After a short one-year stint as a professional soloist and chorister with a Grammy award winning choir, Scott began working with his family’s dental practice in Kansas City. As the Practice Director, he immediately started implementing innovative marketing and sales systems. Over four years, and while earning his MBA, Scott earned his family’s practice consecutive awards as one of the fastest growing businesses in the country. The practice was among the first in the country to adopt clear aligners as a long-term strategy and use technology, like online chat, to attract new patients in innovative ways.

On the podcast we discussed:

  • Scott’s story – how he went from singing with an award-winning choir to working with his family’s dental practice and transforming it into one of the fastest growing businesses in the country
  • The pros and cons of outsourcing live chat services for your practice
  • The power of engaging people when and where they want to be engaged and how this can help your dental practice draw in new patients
  • Using live chat to answer your patients most prevailing questions
  • How a dental specific online chat feature can help you to build a personal connection with your patients
  • Why you should avoid using robotic responses when communicating with potential patients online
  • How dentists (and patients) use and interact with Scott’s website chat service, “DentistChats
  • The importance of showing your patients empathy to help make them feel more comfortable and understood
  • The benefits of having a live chat feature on your website or landing page
  • How to set up your live chat feature to answer patients’ questions on specific topics
  • Why you should custom tailor the patient experience online and how it can help to build relationships with patients and grow your practice

Do you want to find out how you can capture patients before your competition? Take the DentistChats assessment to find out how you can offer great customer experience and generate more leads with live chat!

For more information go to deliveringwow.com/129 

 
Nov 1, 2018

I’m excited to welcome a close friend of mine, Charles Biami, onto the podcast to talk about how you can attract and convert high-value implant patients to your practice by combining Google Ads and Facebook.

Charles is the Founder and Chief Marketing Strategist of Driven Dental Marketing, a dental marketing agency that focuses on helping dentists attract and convert high value dental implant patients. Charles works with dentists to help them develop a digital marketing campaign that helps them stand out in their market and attract patients looking for high-value treatment such as dental implants, full mouth restoration and more.

On the podcast we discussed:

  • Charles’ story about how he developed his digital marketing skills to the steps he took to launch Driven Dental Marketing
  • What makes digital marketing one of the best returns on investments for dental practices
  • An insight into the impactful results that dental practices have witnessed when working with Driven Dental Marketing
  • Why Google Ads is so powerful and effective
  • Why your practice should implement Google Ads into your online marketing strategy
  • How to laser-target your ideal audience using Google Ads
  • Using Google to target people who are actively searching for dental implants
  • The importance of designing an implant landing page that effectively convinces potential patients that your practice is right for them
  • How to optimize your landing pages
  • The benefits of virtual consultations and how it can help increase your conversions
  • The pros and cons of Facebook Advertising Vs. Google Ads
  • Why you should position yourself as an authority on multiple channels
  • How Google and Facebook can work together to help build authority and drive more patients to your practice
  • Using Facebook retargeting to extend your reach and encourage people to enter your sales funnel
  • Driving more traffic to your landing page URL using Facebook Live
  • Utilizing Google Display campaigns to retarget warmer leads
  • How to increase conversions and transform leads into paying clients

For more information head to deliveringwow.com/128 

Oct 18, 2018

I’m thrilled to welcome Brett Allen onto the podcast to talk in depth about how you can get your dental practice found on Google and get more patients as a result.

Brett Allen is the CEO and Co-founder of Marketing 32 which is a Google Marketing Agency for Dentists and Dental Specialists. The team at Marketing 32 are also the creators of "Google Made Easy for Dentists" which is the best Dental SEO & SEM program that is transforming the industry by helping dentists do their own SEO and Google Ads.

On the podcast we discussed…

  • Brett Allen’s journey from graduation to becoming an SEO expert and growing his business
  • The importance of testing different areas of your online marketing strategy to identify what works for your practice and what doesn’t
  • The two core principles of Google’s search algorithm - relevance and authority
  • How dentists can improve relevancy on their websites with informative content that addresses your patient’s questions
  • How to increase your authority online by building links and showcasing reviews
  • What “Google My Business” is and how you can use it to claim your listing and edit information that Google has on your dental practice
  • What SEO (search engine optimization) is and why it’s so important to get your website found online
  • The difference between on-site and off-site SEO
  • How to ensure your website is “future-proof” from changes to the search algorithm
  • The importance of creating engaging and valuable content that answers your patients’ questions
  • The difference between organic search results and Google AdWords search results
  • Tips for ranking better on organic search results
  • Budgeting for implementing an SEO strategy that works

If you want to sign up for the “Google Made Easy for Dentists” program, you can enrol right here.

Or, you can join Brett every Thursday night at 7pm to hear him discuss high level SEO concepts where he explains everything you need to know about SEO for business in more depth. You can register to join Brett’s FREE webclass by clicking here.

To find out more and explore previous episodes go to: deliveringwow.com/126

Oct 11, 2018

I’m thrilled to welcome Brian McCarthy onto the show to talk all about how dental practices can better connect with consumers to help grow their practice.

Brian McCarthy is the Operational Leader of Dentistry.com and Executive Vice President at Futuredontics Inc. Brian’s career has continuously kept him at the cutting edge of ecommerce, search marketing and local advertising.

During our discussion, he opens up about the launch of Dentistry.com, the only digital platform built exclusively to connect patients to dentists. We also dive deep into the current state of the dental industry from both the dentist and consumer perspectives.

On the podcast we discussed…

  • The shocking revelation that two-thirds of the adult population is not going to the dentist and how dentistry.com is working to change that
  • How patients can find a dentist they can trust
  • The four main barriers that hold people back from going to the dentist (fear, pain, cost, and inconvenience) and how to overcome them
  • Why dentists need to educate patients about the value of dentistry
  • The importance of connecting with patients and developing real relationships with the consumer
  • How dentistry.com advertises and markets on social media regarding SEO etc.
  • 67% of the population expects to be able to book an appointment online, which means dental practices have to start leveraging technology to stay ahead of the curve
  • How to claim your practice and start using the Dentistry.com database in your own dental practice

If you’d like to get in touch with Brian or find out more about his company, visit dentistry.com, where you can discover the most up-to-date news about dentistry, oral health and why it should be a top priority for your patients.

For more information and to explore other episodes go to deliveringwow.com/125

Oct 4, 2018

I’m super excited to introduce Zack Butterfield to the podcast and talk about HIPAA compliance with communication and how it relates to your marketing.

Zack Butterfield is the Director of Sales for Rhinogram, a HIPAA Compliant App that allows patients (or potential patients) to send pictures and attachments, reducing unnecessary appointments.

The Rhinogram app helps to limit unnecessary visits by inviting patients to text you their photos, insurance information, and medical forms. As a result, dental practices can streamline their patient intake, keep wait times manageable, and improve the patient experience. Patients can also ask questions to prepare for their visit from the comfort of their home, which helps ease any tension or anxiety they may be feeling towards an upcoming dentist appointment.

On the podcast we discussed….

  • The history of Rhinogram and how it got started
  • What a virtual consultation is and why it’s a great way to consult with your patients remotely
  • Rhinogram as a asynchronies teledentistry tool and how it can enable patients to send photos of their teeth to their dentist via text messages or Facebook Messenger etc.
  • Benefits of virtual consults and why they offer a more convenient approach to the first initial cursory exam
  • What makes Rhinogram’s software different from alternative systems from a HIPAA compliance standpoint
  • How dental practices can start doing virtual consultations with patients
  • Rhinogram as a fully customizable and configurable inbox to help improve message management while meeting HIPAA compliance
  • How patients can use the Rhinogram app to communicate with their dentist
  • Marketing advice on driving traffic and educating patients about virtual consults
  • How using a HIPPA compliant software or system can allow the conversation to continue as far as you need to complete patient conversion
  • Integrating Rhinogram into your Facebook marketing funnels
  • Average costs for implementing Rhinogram and how much ROI you can expect from your investment
  • How dental practices can save time, money and resources using virtual consults

Rhinogram is offering ALL listeners of the Delivering WOW podcast half off the price of installing the software, and all you have to do is email zack@rhinogram.com or head to rhinogram.com and click “Get Started” to begin.

If you’d like to find out how you can use this service to help remove barriers between your patients and your team, then Rhinogram is for you!

For more information and to explore previous podcast episodes, click here.

Sep 13, 2018

I’m super excited to welcome Jordon Comstock from BoomCloud onto the podcast to discuss how dental practices can set up membership plans and how to get patients to sign-up for them.

Jordon has been in the dental industry for almost 15 years, so it’s safe to assume he knows a thing or two about membership plans! He began his career managing his family’s dental lab in Salt Lake City and studied Business, Marketing, UX/UI Design at The Art Institute of Salt Lake City. During his time managing his family’s lab, he built a sales and marketing department and helped grow the lab from local clients to nationwide. He also oversaw the financial department, helping to establish systems and reporting to help the company understand the numbers.

The lab’s clients introduced the concept of an in-house membership program to Jordan, who had been an entrepreneur in the making since an early age. In fact, by that time, he founded three start-up companies. Soon, Jordon realized that dental practices needed a system to manage a membership program effectively and so, the initial design for BoomCloud was born in 2013.

Jordon’s main goal is to help as many practices as he can using BoomCloud to help grow practices, create recurring revenue for them and reduce dependence with insurance companies. He genuinely cares about his team, customers, and products.

On the podcast we discussed…

  • Jordon’s journey from working as a dental lab technician to launching the first version of BoomCloud
  • What membership programs are and how they work
  • Using membership plans to regain control of your profit margin from third-party companies
  • How membership programs can benefit patients
  • How to market dental membership plans to attract and retain patients
  • Understanding that a membership program is an investment and marketing is a key component to the success of a marketing program
  • What’s included in a typical membership plan
  • Selling your plans to other businesses and leveraging B2B (business to business) marketing
  • Creating educational content to help increase patient numbers and convince other business to join your membership plan
  • Using a Direct Primary Care model and keeping insurance providers out of the equation
  • How BoomCloud can help dental practices stop relying on dental insurances and establish a profitable membership program

You can find out more about Jordon and how to implement a successful membership program in your own dental practice over on the BoomCloud website.

For more information and to explore previous episodes, click here.

Aug 23, 2018

I am super excited to share this podcast episode with you! It’s a little different this week as I am introducing the recording of one of my recent Facebook Live videos, but I really wanted to let you guys know about the awesome results from my latest Facebook campaign. 

We just created a new dental implant funnel for my practice, as part of my Facebook Bootcamp and the response has been crazy. At the time I recorded my introduction we had been launched for a day and a half and we already had tons of requests for appointments. So many, in fact, that my team are getting nervous!

I wanted to let you know how we set the funnel up, how we are testing it to optimize the results and exactly how much we spent to achieve this growing number of appointment requests.

On the podcast I discuss:

  • What the dental implant funnel looks like and how it works
  • Generating email sequences and lists through the funnel’s online quiz
  • The power of split-testing your Facebook ads between 2 different audiences
  • Budgeting your ad-spend and how you can monitor your costs-per-click
  • Data collection using Google Sheets and Facebook Analytics
  • The benefits of the testing phase and producing content that resonates with the right audience
  • Targeting and re-targeting your Facebook campaign
  • How you can create your own funnel quickly and easily at minimal cost
  • Answers to questions posed by my Facebook Live audience

 

If you want to find out more head over to my Facebook Bootcamp  where I’m working with doctors and practice team members to show them how to get their own campaigns up and running.

The entire process takes about an hour and it’s a really cool way to grow your practice without spending a ton of money.

Head over to deliveringwow.com/119 to watch a video of this recording where you can see the funnel I'm describing in action.

Jul 12, 2018

I’m delighted to welcome Dr. Scott Leune onto this week’s podcast to discuss how you can build a profitable business.

Dr. Scott Leune is the founder of Breakaway Practice, a practice management company which has consulted and helped develop 90 de novos. It has also helped to operate 500 practices through scheduling, insurance, billing, marketing, and IT services.

More recently, Dr. Leune co-founded Dental Whale, an innovative dental company which is carving a new category of group private practice ownership and management. Dental Whale's subsidiary companies include the largest dental repair franchise in North America, a hand piece repair company, a dental marketing company, a dental practice brokerage firm, an 80-practice dental support organization, a seminars company, a dental consulting company, and a dental back office services company. Together, Dental Whale companies have supported over 15,000 dentists in 2017.

With such a diversified set of experiences, Dr. Leune lectures on data-driven decision making in dentistry in an environment of scalable systems and infrastructure.

On the podcast we discussed…

  • Scott’s journey from graduating from dental school, becoming a group practice owner and starting his own businesses “Breakaway Practice” and “Dental Whale
  • The belief that you can take the infrastructure and knowledge that drives cooperate level dentistry and apply it to a private practice dentist
  • Six things that influence the success of a practice - Patient Flow, Diagnosis, Case Acceptance, Scheduled Capacity, Collections Health and Expenses
  • Why you need to define what you want to do in life before you start thinking about your goals for your practice
  • How to get your practice to a place where you can have the freedom to focus on what matters most
  • The importance of being disciplined with your boundaries and time spend in the office
  • Converting new patients over the phone and why it’s more important to answer new patient calls than those from existing patients
  • The benefits of using a scheduling center to reduce your missed call rate and triple new patient flow
  • Using virtual schedulers and coordinators to increase the productivity of your front desk team
  • How dentists and practices can improve their case acceptance rate
  • Why you need three different payment options for patients who can pay, patients who can’t pay but have good credit and patients who can’t pay and have bad credit
  • The importance of addressing finances simply and efficiently so that it’s easy for the patient to digest and understand
  • Communicating urgency to the patient and why it’s better to address the dental issue sooner rather than later

 You can sign-up for one of Dr. Scott Leune’s business training seminars and maximize your success by visiting breakawaypractice.com or find out more about Dental Whale and how they can help support, manage and market dental practice on the company’s website dentalwhale.com.  

For more information on this episode click here.

Jul 5, 2018

On this podcast episode, I had the pleasure of interviewing Dr. Shaina Holman from Holman Family Dental Care about the power of social media and how you can use it to bring more patients to your practice each month.

Shaina is from Chapel Hill, NC and graduated from East Chapel Hill High School. She always had a passion for science, teaching, and art and knew she wanted to choose a profession that would allow her to have a significant impact on the community. While still in high school, Shaina had the opportunity to research at Duke University, which resulted in her first publication in a peer-reviewed journal.

Shaina completed her undergraduate education at Duke University, where she majored in Biological Anthropology and Anatomy and graduated with distinction. Throughout her time in college, Shaina worked in several research labs because she loved hands-on learning and applying what she learned to solve problems. Her passion for dentistry began with a project for her Ethnobiology class while studying abroad in Costa Rica. When she returned, she started the Pre-Dental Society, and the rest is history!

We discussed:

  • Shaina’s journey through dental school and how she became a practice owner
  • Getting started with Facebook marketing and using social media marketing strategies to help grow your practice
  • How to use Facebook live to open up to people, draw them in and increase engagement
  • Using social media to build your reputation and gain recognition within your community
  • Shaina’s tips for making up to $1,000,000 in your first year
  • The importance of connecting with your community and creative ways to expand your outreach and develop relationships with your patients
  • The power of social media and how you can use it share your story and connect with people on a more personal level
  • Why you need to think about the content you post and consider the platform’s algorithm before you hit that “publish” button
  • The benefits of running Facebook ads and why you need to come up with a cohesive and effective Facebook marketing strategy
  • Top tips for growing your practice through Facebook and social media marketing
  • Collecting reviews for your practice and why you should start as early as possible
  • How to use LocalMed to schedule appointments and reach out to people who responded to your Facebook ads

If you would like to get in touch with Dr. Shaina Holman and find out more about her and her practice, visit HolmanFDC.com or follow her on Instagram, Facebook and Twitter.

For more information on this episode and much more, click here.

Jun 28, 2018

I’m excited to introduce you to my special guest for this podcast episode, Dr. Brady Frank. Brady has owned and managed multiple practices over the last decade, and so I wanted to invite him onto the show to talk about his experience with managing multiple doctors, locations and streams of income.

Brady is a highly sought-after speaker and Continuing Education trainer. He has addressed thousands of dentists at popular seminars across the country including Excellence in Dentistry, Phasing-Out Seminars (including over 20 presentations) and Schein/Camlog Seminars. Brady’s main topics of focus in his seminars include Implantology, Dental Transitions, and Entrepreneurial Satellite Practice Ownership.

We discussed:

  • Brady’s journey through dental school and how an injury to his wrist jeopardised his career as a dentist so instead of practicing dentistry, he became a practice owner and bought 12 practices in just seven years
  • How to develop multiple streams of income and achieve financial abundance and security
  • What to expect when you go to a financial planner
  • The importance of finding your passion and creating income through that passion
  • The ability to take an old dental practice and transform it into something special
  • Cash Flow Theory Vs Accumulation Theory – how to turn your equity into cash flow
  • The steps you can take to accumulate multiple practices and receive a steady cash flow
  • Using DDSO to help you purchase your first dental practice
  • Brady’s book, “Transition Time” and how you can use it to help develop your own personalized strategy to build and grow your practice (or multiple practices)
  • Special components needed to scale your practice and using the DDSO Blueprint Process to learn how you can continue investing in dentistry
  • How to convert equity into cash using the “equity harvesting” technique
  • Why you should think about adding another owner and “sharing the wealth”
  • The principles of adding value to a practice
  • Why marketing is the BEST investment a dentist can make
  • How to take “good debt” and use it to pay off your “bad debt”
  • The benefits of co-ownership and deciding whether or not this is a viable option for you

If you would like to find out more about Brady or the DDSO Mentorship Program, you can visit the website to sign-up and download his book.You can also read Dr. Brady Frank’s 3-part article series on dental economics entitled The DDSO Series here

For more information on this episode and many more, click here.

Jun 21, 2018

On this podcast episode, I had the pleasure of speaking with Amber Day about how dentists like you can use Solutionreach to improve your practice’s efficiency.

Amber is a registered dental hygienist with over a decade in the dental industry and has helped dental practices grow to reach their revenue targets resulting in fast expansion. Amber helps dental practices and consultants with the solutions to drive a better patient experience, streamline communications and improve daily workflow. She is a huge fitness enthusiast based out of southern California and loves to do anything in the gym or outdoors.

We discussed:

  • How Amber got into the marketing aspect of dentistry – beginning with her experience as a dental hygienist
  • Why dentists should use technology like Solutionreach to make their practice more efficient and profitable
  • Dentistry as an “ever-changing industry” and why technology plays a vital role in the growth of a practice
  • How you can use processes and software to become more efficient and drive growth
  • Using SR Conversations to communicate with your patients and provide that “human touch” that makes our patients want to return to our practice
  • SR Conversations can be used to streamline two-way communications via text messaging and how your practice can use this tool to capture new patients
  • How to reactivate dormant patients with Solutionreach
  • Creating a list of patients that have missed their recall appointments and how you can use Solutionreach software to remarket to patients who have unscheduled treatment plans
  • Why relevant remarketing strategies is vital if you want to improve patient recall
  • The ASAP Messaging feature from Solutionreach that allows you to fill in last-minute cancellation appointments
  • The benefits of SR Schedule – an online patient self-scheduling feature that can be used from any device

Find out more about how Solutionreach can help you improve the efficiency of your practice over on the website. If you have any questions for Amber, you can send her an email at aday@solutionreach.com.  

For more information click here.

Jun 14, 2018

Join me in episode 113 of the Delivering WOW podcast for my interesting discussion with Dr. Jeff Brown about making HIPAA compliance fast and easy for dentists.

Dr. Jeff Brown is obsessed with creating easy to use software to end the frustration of HIPAA compliance. Dr. Brown’s career spans private chiropractic practice, compliance consulting, and software product management for three healthcare technology companies. He is a co-founder of HIPAAmate, a compliance software designed and priced for small practices and is known as the expert in compliance requirements related to not just HIPAA, but medical necessity and the EHR Incentive Program.

On the podcast we discussed…

  • Brown’s journey from working at a dental practice to software product management and the steps he took to build HIPAAmate software
  • What HIPAA compliance means – the two “realms of HIPAA”
  • What it means to be HIPAA compliant in your dental office
  • Understanding that some things are required by HIPAA, and others are “addressable”
  • Importance of having the right documentation to prove you are HIPAA compliant
  • Why you should look at your practice from different angles and make sure that you are safeguarding patient’s information
  • How to apply HIPAA compliance to the real world of operating a business
  • How you can market to your patient base whilst remaining HIPAA compliant
  • Making sure your staff don’t discuss patients outside of the practice or in front of other patients
  • Avoiding situations that could potentially compromise patient’s privacy
  • Potential issues of sending appointment reminders to patients and how to do it in a way that’s HIPAA compliant
  • How to make sure you and your dental practice is compliant using HIPAAmate software
  • Importance of reviewing your policy and procedures manual annually to remain compliant
  • The power of data-driven software and how it can speed up mundane tasks
  • How HIPAAmate can take the stress out of HIPAA risk analysis and risk assessment and take the “guesswork out of HIPAA compliance

You can find out more about Dr. Jeff Brown and his team over on HIPAAmate, where you can view live demos of the HIPAAmate software or get in touch with any questions you have by calling Dr. Jeff Brown on (614) 706-2066

For more information click here.

Jun 7, 2018

In this week’s podcast episode, I talk about how you can get your team to crush your production goals.

Have you ever thought about the life cycle of growing a business? In the beginning, production levels are through the roof. However, if you’re the business owner, it’s likely that you’re doing most (if not all) of the work. It’s your practice, after all, so you are the one creating the systems, seeing patients and leading the team. You do everything you can to get your practice off to a great start, and it all goes well…up until a certain point.

Eventually, you burn out. You feel overwhelmed, stressed and you just can’t do it anymore. You’re exhausted, and it’s not long before your own productivity simmers down. At this point, it’s critical to build and structure your team. You need to put them in a position where they can take your vision for the practice and take it to the next level.

Here’s what I discussed on the podcast:

  • Glenn Vo’s story on hitting his monthly goals despite working fewer hours!
  • The importance of empowering and training your team to carry out your vision
  • Discover what motivates your team and let them know that if they work with you to achieve the practice’s goals, they can accomplish ALL of their own goals too
  • Making your team members aware of what’s expected of them
  • Training team members to close cases
  • Having processes in place that encourage patients to agree to your treatment plan
  • Using whiteboards as a strategy to track your practice’s services
  • Giving your patients a variety of payment options and why this can help grow your practice
  • What to do if your practice is not on track to hit its monthly goals and how you can resolve the issue, overcome obstacles and hit your monthly target
  • How to be proactive and market your practice on social media and with a simple but effective email marketing strategy
  • Building a productive team and creating an effective and profitable action plan

I really hope you enjoyed this podcast episode! Join us over on the Dental Marketing and Profits Facebook Group, where I’d love to hear what you thought about this episode!

Learn how you can build, grow and market a profitable dental practice with one of our fantastic online courses by signing up for a $7 trial of Delivering WOW U for 14 days.

For more information click here

May 31, 2018

Facebook marketing is the BEST way to grow your practice, but many dentists fail to target the right users with their marketing strategy. If you’re investing a lot of time and money into Facebook marketing and not getting the engagement you were hoping for, this podcast episode is for you!

I’m no stranger to marketing on Facebook. After all, I used Facebook to grow my second dental start-up to a multi-million-dollar practice and there’s no reason why you can’t do the same. In this podcast episode, I discuss the power of Facebook marketing and how you can use targeted advertising to get more new patients inside of your practice. Find out what works on Facebook and how you can market your practice as effectively as possible AND at the lowest cost.

Here’s what I discussed on the podcast:

  • The importance of considering who your target audience are and how you can create content that appeals to them
  • Why dental practice owners and their team members need to think about Facebook as a marketing platform
  • How you can get your Facebook posts SEEN by the right people
  • Understanding that if you cut your marketing budget, you stifle the growth of your practice
  • What Facebook Audiences is and how you can decide WHO sees your posts
  • Using Facebook Marketing to boost your customer retention rate by showing ads to people who have previously visited your website
  • Sharing valuable information with your patients using Facebook
  • The power of an “engagement audience” and retargeting to people who have interacted with your posts
  • How to budget for Facebook marketing and finding the right balance for you and your practice
  • How you can use Facebook marketing to attract new patients and continue increasing your ROI as you gain more experience

If you’re ready to learn how to use Facebook the RIGHT way to grow your practice, join me on my next Facebook Bootcamp! I will teach you and your team how to get 30+ NEW patients from Facebook Marketing while spending less than $500! To learn more click here

For more information on this episode visit the Delivering Wow blog.

 

 

 

 

May 17, 2018

This week on the Delivering WOW podcast, I explore the power of storytelling in case acceptance. Many dentists and team members struggle to get a patient to accept a treatment plan. The main reason for this is because dentists tend to get super technical and formal with patients and they ultimately lose interest because they don’t understand what’s going on.

In this week’s podcast, I share the concept of storytelling in case acceptance. Storytelling is a powerful thing. Humans have told stories since the beginning of time, whether it's on cave walls, around campfires or in storybooks. People are attracted to stories because they can relate to them and this is something that a lot of dentists and other professionals neglect in their marketing strategies.

Here’s what I discussed on the podcast:

  • How we’ve used Facebook and Google ads to generate quality leads for our practice
  • Using an interactive quiz where potential patients can find out if they are a suitable candidate for a particular procedure
  • Why sharing success stories with your patients is more impactful than showing models of teeth and feeding them with a lot of technical information
  • Finding a way to fit more intricate dentistry (such as implants and cosmetic dentistry) into every patient’s budget
  • How storytelling can have a positive impact on you and your practice
  • The importance of telling stories that are real and taking your patients through the journey from before you began the treatment right up until the end result

 I look forward to chatting with you all again, and I would love to hear your feedback on this episode over on the Dental Marketing and Profits Facebook Group.

 Head over to Delivering WOW U to find out how you can create a profitable dental practice. We’ve got a lot of excellent courses with clear action plans and proven techniques that will help to build, grow and market your practice.

I have more solo episodes coming up with some great tips and strategies, so make sure to subscribe and tune in if you want to find out how you can really grow your dental practice!

For more information on this episode click here.

Apr 12, 2018

I’m thrilled to welcome Joshua Scott, a marketing genius and good friend of mine, to this week’s podcast episode. Joshua is not only a marketing consultant in the dental industry, but he has also been speaking to audiences for over 20 years.

Josh has spent the last 15 years in the dental industry, working with practices and organizations to establish and deliver confident marketing strategies. He leads Studio 8E8 (pronounced 88), a creative marketing firm specializing in brand creation and innovative digital marketing solutions. He also hosts The 8E8 Show, a regular podcast that focuses on answering essential marketing questions in dentistry.

With roots in Compton Avenue on the south side of Los Angeles, Josh considers himself “part thug.” However, he currently resides in New Albany, Ohio – a typical white picket fence community where the most gangsta thing he ever does is listen to Jay-Z with the car windows rolled down. He’s a family man and has been married for 21 years to his high school best friend, Joanna. The happy couple has two children, Caden aged 12 and Aliya, who is eight years old.

On the podcast we discussed:

  • Joshua’s inspirational story, detailing his journey from ‘ministry to dentistry’ and the path that led to him becoming a leading expert in dental marketing
  • Advice on how to use a website to tell your story to the world and how you can utilize the power of storytelling in the digital marketing sphere
  • Tips for start-up practices to stand out from their competitors and discover new ways to show people that their brand is different
  • The importance of expanding your content library across multiple digital platforms to build brand recognition and improve credibility
  • Why you should invest in content repurposing to help connect with more people
  • Tips on how to show empathy in the healthcare industry and how you can better express emotion to your audience by using photography and video footage
  • How to put together successful marketing plans and establish long-term business goals that are comprehensive and cohesive
  • How dental websites can represent the industry as inspiring and innovative
  • Getting to know the Brand Creator Process and how it’s used to create a custom-built site that accurately portrays the practice’s voice and values
  • The ingredients to ensure a website performs well on Google and other search engine algorithms
  • Understanding the key components that make a site impactful and focusing on the three most important pages on any dental website
  • Advice on what to look for in a new website and understanding the difference between direct response and branding

To find out more about Studio 8E8, click here. You can also check out his podcast, The 8E8 Show on his website and subscribe to his YouTube channel to keep up with all the latest episodes.

Don’t forget to follow Josh on Instagram via his username @joshuascott to get inspired daily or get in touch by clicking here to start your creative marketing journey today.

For more information on this topic visit DeliveringWow.com.

Apr 5, 2018

This week on the podcast I had the pleasure of talking to Dan O’Rourke all about getting your patients to optimal health.

Dan is extremely passionate about dentistry and the importance of balancing your professional and personal life. He has written many articles, lectured both nationally and internationally and worked with many of the industry leaders. Owning O'Rourke Dental Studio has allowed Dan to travel all across the Country continually elevating his own knowledge. He has enjoyed being an educator for the past 15 years. Dan is the Founder/creator of Dentistry's Optimal Model of Health online program and he works with great excitement towards his goal of changing the face of dentistry. 

We discussed:

  • How Dan got into what he is doing today – starting with attending a course ran by Mike Schuster
  • Mike introduced Dan to an occlusal course called OBI, Dan then became fascinated with OBI and he spent 10 years of his life flying around the country taking OBI courses over and over again
  • How Dan ended up being on the OBI faculty and he taught with them for years
  • Why Dan took his knowledge and co-founded the Texas Centre for Occlusal Studies where he’s worked for the past four years
  • His vision for teaching other dentists about long-lasting dentistry that is minimally invasive
  • The future of CE in dentistry and the emergence of more online learning platforms - he realized he wanted to reach more people and online was the way to go
  • The Optimal Model of Health online program – it’s home-based, modular, self-paced, and you learn about the four key principles to what a healthy system looks like, the stabilization method, how to verify the stability, the step-by-step toolkit…and much more
  • How it’s possible to learn technical dentistry online
  • Success stories of Dan’s students and how much he loves to see them grow in confidence and change their patient’s lives

If you would like to find out more about Dan’s program then please email him ceramist4u@msn.com - he has a PDF white paper that he is happy to share with anyone who would like it. He is currently developing a webinar and that will be available to attend shortly.

Mar 29, 2018

I am excited and honored to introduce you to my guest for this podcast, Weston Lunsford. Educated at Utah Valley University, Weston studied business and accounting and has over twenty years of industry experience.

Weston is the CEO of Dental Intelligence, a company who can help innovate businesses and streamline office processes in order to deliver economical solutions that will make an immediate impact on practice growth. 

An industry leader and a good friend, I am happy to have him on the show - here is what we talked about:

  • Data, metrics and KPI's – how knowing your numbers can help streamline your workflow
  • Dental Intel's inception and their emergence to 4,300 practices across the United States
  • How numbers don't lie and the importance of understanding their meaning
  • Experiences that practices have had with Dental Intelligence's Business Intelligence (BI) software and the top three improvements after implementation - team collaboration, stronger/healthier output, and practice profitability
  • Knowing where to focus efforts, when to train employees, and how to identify areas to improve
  • How data can help standardize automatic patient re-appointments and follow-up hygiene checks
  • The importance of patient care, team communication and maintaining scheduled appointments
  • Exposing your team's skillsets to maximize profitability, grow your practice and share employee ideas
  • How information and data can change the mindset of employees to enable workforce positivity
  • How Facebook has helped practices publish the benefits of Business Intelligence's software
  • Celebrating team members' efforts by sharing data and opening channels of communication
  • Areas to track to help improve patient numbers in your practice
  • The four-step profitability formula – components of which are: visits, average production (per visit), collection percentage, overhead.
  • How fees can be re-assessed and increased to meet UCR area standards
  • The forward-thinking steps that practices employ to reduce dependency on contracted insurance
  • The top metrics that Dental Intel's BI software can identify to focus on, for increased profit
  • How Dental Intel's automatic follow-up system can enhance patient communication
  • Turning broken appointments and unscheduled treatments into opportunities

To learn more about Dental Intel visit www.dentalintel.com.

If you click Get Started and fill out their simple form one of Weston Lunsford's team will get in touch with you – please remember to mention me and Delivering WOW - to get a super insightful practice snapshot consultation for free (usually $1,000). Or, please just click here and you'll be taken to a page set-up by Weston specifically for my Delivering WOW audience where you'll get a no-cost online practice analysis!

For more information and to join Delivering Wow U click here.

Mar 22, 2018

I’m excited to welcome Dr. Meghna Dassani to this week’s podcast. Dr. Meghna Dassani is an internationally educated dentist located in Houston, TX. She received her dental training from University of Mumbai in India and ran a successful practice there for 6 years before moving to the U.S.

A 2005 graduate of Boston University School of Dental Medicine, Meghna now practices full time in Houston, TX. She has a passion for providing patients with high quality oral healthcare that will benefit their overall health.

Screening and treatment of Obstructive Sleep Apnea is an integral part of her practice. Her goal for herself and her team is to help patients with sleep breathing disorders get the treatment they need to live healthier, happier lives.

On the podcast we discussed…

  • Meghna’s story – how personal family loss kick-started her journey to helping others with sleep apnea, saving lives and patient’s overall dental health at the same time
  • The definition of sleep apnea and how other dentists can incorporate this into their dental services
  • Meghna’s dental solution to the medical problem of sleep apnea by fitting appliances to reposition a patient’s jaw and open their airway. They’re FDA approved for mild to moderate sleep apnea and can really change lives
  • Ideas on how to incorporate this service into practices and how it is so rewarding and satisfying for all
  • The story of how one patient used to sleep with the house unlocked when his wife was working away because he was so scared he would die in his sleep
  • How Meghna’s appliances truly impact and saves people’s lives, motivate practice teams and how their successful implementation can lead to increased profitability
  • The need for everyone in the dental team being on board – from updating patient’s dental history to asking people how they’re sleeping.
  • The importance of understanding how these appliances can be used against medical insurance, but how dentists need to be aware and fully understand the complex documentation involved
  • Meghna’s marketing strategy – she starts within her practice as patients already know and trust her. She also uses a dedicated sleep apnea landing page on her website and promotes her services through boosting general online awareness
  • How Meghna’s live seminars in Houston cover everything dentists need to implement this service in their practices and how it’s a team driven service
  • Success stories from patients they’ve helped – how Meghna feels happy about how she’s changed people’s lives and helped loved ones who’ve endured the effects as well
  • How Meghna’s blessed with the best mentors and how her goal is to help others to succeed

You can find out more about Dr. Meghna Dassani’s dental solution to sleep apnea here and there’s lots of information and resources on her Facebook Group.

For more information on integrating sleep apnea treatment into your dental practice click here.

Mar 8, 2018

I’m delighted to welcome Dr. Leonard Tau to this week’s podcast episode to discuss the importance of a solid reputation to increase patient numbers.

Dr. Leonard Tau is passionate about internet marketing, social media, reputation marketing and its ability to help grow your practice.  In his content-rich energizing seminars, Dr. Tau shares his firsthand experience and the tools used to achieve 100% growth in his practice since 2009 in a down economy.

He maintains a full-time fee-for-service practice in Northeast Philadelphia focusing on general, cosmetic, reconstructive and implant dentistry.  He received his dental degree from Tufts University School of Dental Medicine in Boston, MA and a Certificate in Advanced Education in General Dentistry at UMDNJ in Somerdale, NJ. 

He is an active member of many dental organizations including the ADA, AGD, AACA, DentalTown as well as being the sponsorship chairman for the Eastern Dental Society. He was recently chosen as one of the Top Leaders in Dental consulting by Dentistry Today. 

When he is not practicing, Dr. Tau is owner of iSocial Digital and General Manager of the Dental Vertical for Birdeye, a reputation marketing software platform. 

He is the author of Reputation Matters Blog and has been published in DentalTown, American Academy of Cosmetic Orthodontics, Dentistry Today, Inside Dentistry and various magazines.

He lectures nationally and internationally to fellow dentists on using the power of the internet to attract new patients, case acceptance and reputation marketing. 

On the podcast we discussed…

  • Dr. Tau's career journey and the decisions that he made along the way that led him from owning a practice to now owning iSocial Digital and working with the software program Birdeye
  • How the online review world changed and how Dr. Tau weathered the storm
  • The importance of having strong online reviews posted in the right places in our reputation-based society
  • How to make sure Google business pages are working efficiently so you don't lose patients
  • Why reviews are critical to choosing a dentist and how happy patients are trusted and loyal customers
  • How to create a reputation culture in the office – it’s an entire team effort and you can incentivize staff to encourage patients to leave a review
  • How reviews will overtake website importance over the next few years as people’s online habits change
  • The limitations of automated programs and the importance of choosing a system like Birdeye to get reviews in the right places
  • How text-based automated systems are much more beneficial than email-based ones because of the open rates
  • The innovative way that Birdeye software encourages patients to write SEO friendly reviews and how it convinces people to choose your practice
  • The need to repurpose Google reviews across all of your marketing platforms, but not to automate reviews on Facebook because it clogs the feed down with repetition
  • How Dr. Tau is launching an educational podcast called ‘The Raving Patient’ all about unleashing new ways to get patients into your practice and educating and inspiring others
  • How focusing on getting happy patients to write reviews on the sites that really matter can make a dramatic difference to your practice

Dr. Tau is one of the speakers at my Delivering WOW live summit in Jamaica which I am extremely excited about. You can find out more about this here.

Dr. Tau is passionate about educating people. His main goal is for dentists to understand the value of what Birdeye can offer and the value of what reviews can offer to your practice. You can schedule in a demo directly by heading on over to Calendly.com.

For more information on this topic and Dr. Tau you can click here.

Feb 15, 2018

It’s great to introduce Jordon Comstock from BoomCloud on this week’s podcast to talk about how to boost your practice’s revenue through membership programs.

Jordon has been in the dental industry for over 10 Years. He started out managing his family’s dental lab in Salt lake City, Utah and studied Business, Marketing, UX/UI design at The Art Institute of Salt Lake City. As he was managing the lab, he built a sales and marketing department from scratch and helped grow the lab from local clients to nationwide. He also oversaw the financial department and helped create systems and reporting to help the company understand the numbers.

Jordon was introduced to the concept of an in-house membership program by some of the lab’s clients. Jordon has always been an entrepreneur since an early age and has started 3 different start-up companies. He became curious about how practices were managing a membership program and quickly realized that practices needed a system to manage a program. He began sketching out the initial design for BoomCloud in 2013.

Jordon has experience growing start-ups from the ground up. He is a bootstrap entrepreneur and understands how to grow a company without 3rd party funding.

Jordon’s main goal is to help as many practices as he can using BoomCloud to help grow practices, create recurring revenue for them and reduce dependence with insurance companies. He truly cares from his team, customers and products.

On the podcast we discussed…

  • The power of having a subscription model in your practice to increase revenue
  • How recurring revenue streams increase the value of your practice
  • How membership programs attract and retain patients and increase case acceptance
  • How there’s a huge market out there for dentists to create membership programs and attract patients
  • That everyone loves a discount and it’s a great way to increase patient numbers!
  • The assurance that recurring revenues are legal and how to make sure your practice stays within the law
  • How BoomCloud can help practices to free themselves from reliance on dental insurance

If you would like to find out more, there’s a wealth of free resources to help you get started on the BoomCloud website and you can download Jordon’s ebook for free here

For more information about this week's podcast and to discover more about Delivering Wow click here.

Feb 8, 2018

This podcast episode is a real treat for you. I recently attended the Voices of Dentisty Summit where I was presenting on how to grow your practice with Facebook marketing and how it can be achieved without spending lots of money. Whilst at the event I recorded quite a few podcast episodes as a guest on other shows.

This week on the Delivering WOW podcast I share with you my appearance on the Millennial Dentist podcast. We focus on the journey that doctors go on from not knowing where to start and not knowing what to focus on to being able to create a life of freedom.

We discussed:

- My personal journey from having my own practice in New Orleans, to moving to Jamaica and starting from scratch

- How I hired a coach, discovered the power of Facebook to tell my story, and built my practice in Jamaica- resulting in it becoming debt free in two years

- I wrote a book to share my story, and then started my podcast in order to reach even more people

- How marketing doesn't solve all of your problems - you need strong leadership skills to build a team, so that you can grow and scale your business

- The importance of hiring coaches and mentors to help you, and how to find the right person for you

- How I have managed to help doctors in different ways, from Delivering WOW U, to my Business Bootcamp and my Inner Circle

I look forward to hearing your thoughts on this episode in the Dental Marketing and Profits Facebook Group.

There are a handful of tickets left for the Delivering WOW Summit  March 9-10 in Jamaica. Just to make you aware, the hotel resort is fully booked and so your accommodation would need to be offsite, so if you're happy with that I'd love to see you there!

Jan 11, 2018

In this week's podcast episode I talk to my great friend Elijah Desmond about an amazing strategy to grow your practice and treat a lot of people.

Elijah Desmond, RDH, is a dental guygienist whom graduated from The Ohio State University. He is a motivational speaker and has a passion for changing lives of kids and dental professionals. Elijah is the founder of Smiles at Sea in which he puts on dental conventions on a cruise ship surrounded around having fun! He is also a partner in Driven Dental Implant Marketing. 

On the podcast we discussed:

  • How to make your family a priority while still making a huge impact in your business
  • The impact on people's life that dental implants can make
  • Why it is important to remember we are treating people as well as the teeth to ensure you close more sales from your high value leads and marketing campaigns
  • Why your customer service needs to be bullet proof from start to finish in your practice
  • How he has the ability to attract the high value cases by using search engine advertising and a landing page to convert and track each lead
  • Satisfied customers become a walking billboard for the dentist as soon as they walk out the door
  • How in business everything is about Return on Investment (ROI) and you have to save enough money to enable you to let the world know what you can do
  • The difference between Volume, Same-Day and Value practices
  • Listening to patients and giving them options and not pressurizing them is almost like reverse psychology and is the most successful method

We let the cat out of the bag on the podcast by announcing the new 4-night cruise workshop that Elijah and his team have planned. It has not launched yet but will be available soon for you to get onboard and learn all about how to place dental implants and how to grow your business and impact people's lives through this highly profitable line of dentistry.

If you want to find out more about Elijah Desmond or would like to see if Driven Dental Implant Marketing is right for your business go to www.drivendentalmarketing.com and sign up for a free strategy session.

Jan 4, 2018

This week on the podcast I spoke to Dr. Steve Schluentz (shoe-lentz). Many of you already know Steve as he's super active in the Delivering WOW Facebook Group and he's a member of our bootcamp. 

Steve is a dentist, motivational speaker, guest speaker for The Texas Center for Occlusal Studies, and CEO/Founder of Mountain Sky Coaching, a company that helps businesses make quantum leaps in their results. He is a certified consultant for Bob Proctor, the world’s #1 teacher on human growth and potential. He is recognized as one of the top Proctor Gallagher Institute’s consultants in the world. In addition to his success transforming businesses, he also lectures to and coaches dentists across the country on creating successful and thriving practices and lives!

On the podcast we discussed:

  • The journey that has led Steve to where he is today - from being a burnt out associate to buying his own practice and transforming it into the practice that it is today
  • Why he changed the way that he communicated with his patients - cutting out the 'techno babble' and talking in the language that they understood
  • How mindset plays a really important role in selling dental service and you must tackle your own false beliefs
  • How to prepare and train your team if they present fees to patients
  • Why it's so important to learn how to sell and that dentists should focus more on developing their sales skillset as opposed to investing in more technical training
  • Why Steve thinks Facebook is the most powerful tool at the moment for marketing
  • It's so important to talk and talk about what you do in order to become 'known' as the person who does that - when you are becoming sick of hearing yourself talk about it, that's about the time people are willing to learn
  • Steve's process for selling high value services to his patients - Steve went through this in details
  • Why you should have a vision board for your practice and for yourself as well

Steve is launching an online course very soon covering 3 key skills - structuring the new patient experience, the proper mindset, and communication skills. It's a 6 week online course and includes an A-Z manual. Steve has distilled everything that he's learnt in the past 5 years into one course. When it's live he will offer my Delivering WOW audience a discount if they want to engage in the Masterclass Course.

To contact Steve you can email him at admin@mountainskycoaching.com and say you listened to the podcast.

You can find out more about Steve via his website.

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