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The Delivering WOW Dental Podcast

This Podcast is for you, the Dentist, Entrepreneur, or Small Business Owner. Voted one of the "Top 25 Women in Dentistry" by Dental Products Report, Dr. Anissa Holmes has effectively mastered the skill of the use of Social Media, with a Facebook following of over 48,000 fans. Dr. Holmes has discovered that the most effective way to get massive results is to first have a vision and to focus on what matters most. Dr. Holmes teaches you actionable steps to develop your dental practice's culture, systems, and brand. Dr. Holmes is going to reveal what works in Social Media, how to build an amazing dental team, and well as strategies to increase your productivity and profitability. Dr. Holmes has figured out what works to create a dental practice full of "Raving Fans". Dr. Holmes interviews Dental Experts and Non-Dental Entrepreneurs such as Mike Michalowicz, John Lee Dumas and Dr. Mark Costes to bring you BIG, powerful strategies to help you scale up your business so that you can achieve more while working less.
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Now displaying: November, 2018
Nov 15, 2018

I’m thrilled to introduce you all to my special guest, Scott Hansen, for a mind-blowing discussion that teaches you how your dental practice can start integrating live chats into your marketing strategy.

Scott Hansen is the founder and CEO of DentistChats, a leading professionally managed website chat service exclusively for dentists. Since 2016, the company has grown from just one to more than 100 employees and is recognized as one of the 100 fastest growing businesses in the country.

After a short one-year stint as a professional soloist and chorister with a Grammy award winning choir, Scott began working with his family’s dental practice in Kansas City. As the Practice Director, he immediately started implementing innovative marketing and sales systems. Over four years, and while earning his MBA, Scott earned his family’s practice consecutive awards as one of the fastest growing businesses in the country. The practice was among the first in the country to adopt clear aligners as a long-term strategy and use technology, like online chat, to attract new patients in innovative ways.

On the podcast we discussed:

  • Scott’s story – how he went from singing with an award-winning choir to working with his family’s dental practice and transforming it into one of the fastest growing businesses in the country
  • The pros and cons of outsourcing live chat services for your practice
  • The power of engaging people when and where they want to be engaged and how this can help your dental practice draw in new patients
  • Using live chat to answer your patients most prevailing questions
  • How a dental specific online chat feature can help you to build a personal connection with your patients
  • Why you should avoid using robotic responses when communicating with potential patients online
  • How dentists (and patients) use and interact with Scott’s website chat service, “DentistChats
  • The importance of showing your patients empathy to help make them feel more comfortable and understood
  • The benefits of having a live chat feature on your website or landing page
  • How to set up your live chat feature to answer patients’ questions on specific topics
  • Why you should custom tailor the patient experience online and how it can help to build relationships with patients and grow your practice

Do you want to find out how you can capture patients before your competition? Take the DentistChats assessment to find out how you can offer great customer experience and generate more leads with live chat!

For more information go to deliveringwow.com/129 

 
Nov 1, 2018

I’m excited to welcome a close friend of mine, Charles Biami, onto the podcast to talk about how you can attract and convert high-value implant patients to your practice by combining Google Ads and Facebook.

Charles is the Founder and Chief Marketing Strategist of Driven Dental Marketing, a dental marketing agency that focuses on helping dentists attract and convert high value dental implant patients. Charles works with dentists to help them develop a digital marketing campaign that helps them stand out in their market and attract patients looking for high-value treatment such as dental implants, full mouth restoration and more.

On the podcast we discussed:

  • Charles’ story about how he developed his digital marketing skills to the steps he took to launch Driven Dental Marketing
  • What makes digital marketing one of the best returns on investments for dental practices
  • An insight into the impactful results that dental practices have witnessed when working with Driven Dental Marketing
  • Why Google Ads is so powerful and effective
  • Why your practice should implement Google Ads into your online marketing strategy
  • How to laser-target your ideal audience using Google Ads
  • Using Google to target people who are actively searching for dental implants
  • The importance of designing an implant landing page that effectively convinces potential patients that your practice is right for them
  • How to optimize your landing pages
  • The benefits of virtual consultations and how it can help increase your conversions
  • The pros and cons of Facebook Advertising Vs. Google Ads
  • Why you should position yourself as an authority on multiple channels
  • How Google and Facebook can work together to help build authority and drive more patients to your practice
  • Using Facebook retargeting to extend your reach and encourage people to enter your sales funnel
  • Driving more traffic to your landing page URL using Facebook Live
  • Utilizing Google Display campaigns to retarget warmer leads
  • How to increase conversions and transform leads into paying clients

For more information head to deliveringwow.com/128 

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