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The Delivering WOW Dental Podcast

This Podcast is for you, the Dentist, Entrepreneur, or Small Business Owner. Voted one of the "Top 25 Women in Dentistry" by Dental Products Report, Dr. Anissa Holmes has effectively mastered the skill of the use of Social Media, with a Facebook following of over 48,000 fans. Dr. Holmes has discovered that the most effective way to get massive results is to first have a vision and to focus on what matters most. Dr. Holmes teaches you actionable steps to develop your dental practice's culture, systems, and brand. Dr. Holmes is going to reveal what works in Social Media, how to build an amazing dental team, and well as strategies to increase your productivity and profitability. Dr. Holmes has figured out what works to create a dental practice full of "Raving Fans". Dr. Holmes interviews Dental Experts and Non-Dental Entrepreneurs such as Mike Michalowicz, John Lee Dumas and Dr. Mark Costes to bring you BIG, powerful strategies to help you scale up your business so that you can achieve more while working less.
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The Delivering WOW Dental Podcast
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Now displaying: February, 2016
Feb 26, 2016

Judy Kay Mausolf is a dental practice management coach, speaker and author with expertise in helping others get happier and more successful!  She coaches teams how to grow their practices by becoming better leaders, working together better and delivering service with more passion and fun. She provides teams with what they need to know on how to communicate positively, effectively and have a better attitude on a daily basis. She teaches you how to get the team re-engaged and accountable by building relationships based on trust and respect.

In this episode of the Delivering WOW Dental Podcast we discuss why building the right team is so crucial when dentists want their businesses to grow. We discuss how to hire the right team, and Judy Kay provides specific examples of how to construct the perfect ad.  We discuss what to do when your current team members are not the right fit, and how to inspire your team to greatness.  Finally, we discuss the use of Vision Boards, and how they can be a very effective tool to help your team align with the company's vision.

 

Download the Free Guide Which Accompanies the Episode:

 
 
Feb 22, 2016

In today's episode, I share a recent interview on the Start Your Dental Practice Podcast, where I was interviewed by Jonathan Van Horn. 

 

Here's what we discussed:

 

When you’re starting your dental practice, there are some key things you need to look at:

  • Finding a good location

  • Knowing what equipment to buy

  • Hiring the right people

But so many dentists tend to overlook a powerful aspect of the business that sets the framework for years of success:

The culture.

When you build a culture that customers (both external and internal) are excited to be a part of, you then have a story to tell.

Having a story allows you to create experiences.

And experiences are what people love to talk (and hear) about. Both online and offline.

 

Here's The Free Guide Which Accompanies This Episode:

 

Here are a few things you’ll discover in today’s episode:

  • Why giving good service isn’t enough on its own to run a successful business (and what you can do to have an amazing dental practice)

  • The importance of having a vision (for yourself and for your team)

  • How to promote your culture and core values within your practice

  • Tips for creating systems to train new employees more effectively (and have consistency)

  • How cross-training can prove to be valuable (especially when you’re short-handed)

  • Places where you can recruit talent (where you normally wouldn’t think to look)

  • The difference between building your culture and building your brand

  • The best way to build a brand

  • How to get testimonials that make others eager to come see you

  • How to generate 1500% ROI using Facebook for your dental practice

  • What you should promote (before you start promoting offers)

And a lot more.

Feb 19, 2016

Stephen Christopher is the founder of Seequs Marketing Technologies, a web marketing firm designed to help business owners achieve results they never thought possible. Before starting Seequs, Stephen started and ran several other award winning businesses. One of which was a mortgage company from 2004 - 2008. With the crash of the mortgage industry in 2008, he learned what its like to go from being profitable to being over $100,000 in debt overnight. From this failure he learned more about business than any school or program could ever teach. Since then he has become an avid student of personal and business development and enjoys helping business owners learn how to create happiness in their life and wealth in their companies. He is an influential public speaker on personal development, and is the host of the Business Revolution Podcast.

In this Episode of the Delivering WOW Dental Podcast, Stephen and I discuss SEO and Online Reviews.  We discuss which content is best for SEO, why online reviews matter, and how to get 5 Star Reviews.  Stephen discusses why SEO is so important in the dental industry as well as what to do if you get a poor review. Stephen discusses the 3 top review sites that all dentists should focus on as well as top strategies to get to the top of the google listings.

 

Make sure to Download the FREE Guide which accompanies this episode:

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Feb 15, 2016

Dr. Jason Lowry is the owner of Lowry Family Dentistry and is also a solo practitioner located in the small town of Kingman, Arizona. Dr. Lowry has created a multi million dollar dental practice and has positioned himself as a leader of dental implants and same day ortho in his town. Dr. Lowry has discovered that the key to success is in niching down and finding your passion. Dr. Lowry is also the founder and CEO of Catalyst Dental, a company which helps dentists to grow their niche through using a proven, systematized approach.  

In this episode of the Delivering WOW Dental Podcast, Dr. Lowry and I discuss the importance of finding your passion in dentistry, and building your practice around that passion. We discuss that once you discover your niche, you can create your uniqueness and use that passion to build your brand. As a result, you can become the go-to person for that service. He did just that with his passion for same day ortho and dental implants. He also discovered a unique way to market these niche services through dental seminars and shares how that one strategy alone allowed him to generate over $70,000 in revenue from his first seminar alone. In addition to running a very successful dental practice, Dr. Lowry also teaches other dentists how to achieve that same level of success!

 

Make sure to Download the FREE Guide which accompanies this episode:

 
 
Feb 12, 2016

Miles Noland is an online advertising specialist and the owner of Flourishing Dentist. Miles is a marketing genius, and has been featured on ABC and CBS news. As you know, many dentists struggle with understanding the whole online space as well as understanding how to get patients from the internet. Well, Miles solves this!  He does so my helping dentists to drive prospects through Google and Facebook Ads that turn into more patients and more revenue for the practice. Many dentists blindly spend thousands of dollars on online advertising, yet have poor copy, have websites with no landing pages, and have no systematic follow up. Miles helps dentists to better understand marketing so that they can get results!

In this episode of the Delivering WOW Dental Podcast, Miles and I discuss what it takes to have a flourishing practice, including understanding how to write good copy for your ads as well as the importance of tracking the ROI of your ads. Miles shares tips for tracking, as well as tips to grow your new patient numbers by building your list.  He discusses that you must always add value first, and discusses the use of autoresponders to stay connected with those who have already visited your website.  Finally, Miles shares some new and fresh strategies to help you grow your practice through Facebook.

 

Make sure to Download the FREE Guide which accompanies this episode:

 
 
Feb 8, 2016

Jonathan VanHorne is an accountant, and the founder of Dentist Metrics. DentistMetrics is an exclusive dental accounting and coaching company that is dedicated to helping dentists successfully navigate the competitive dental landscape. The most effective way dentists can start working on their business is by looking at the performance of the practice. Dollar for dollar, getting serious about tracking a practice’s performance will be the most game-changing process you can perform in your business. You will quickly be able to implement new processes, improve holes in your practice’s results, and drastically change the way you look at the business of dentistry.

In this episode of the Delivering WOW Dental Podcast, Jonathan and I discuss why it is important for Dentists to know their numbers as well as specific detailed examples of how dentists can better plan by knowing their numbers. Here we discuss the difference between having cash in the bank and having profits as well as which systems are critical when building a sound financial practice.

 

Make sure to Download the FREE Guide which accompanies this episode:

 
 
Feb 5, 2016

Dr. David Moffet is a great friend, and I am thrilled to have him as a guest on the Delivering WOW Dental Podcast. This episode is all about Delivering WOW and Creating the Ultimate Patient Experience.  In this episode we discuss the role of company culture, and how it contributes to an amazing customer experience.  David shares tips of how he helped one of his coaching clients increase their revenue by 1 million dollars as well as the optimum way to block schedule to decrease stress and increase productivity and profitability.  

Dr. David Moffet BDS FPFA is a Dentist from Sydney Australia and the author of the #1 Amazon Bestseller “How to Build the Dental Practice of Your Dreams (without killing yourself) in Less than Sixty Days! He is the inventor of The Ultimate Patient Experience, a simple to implement patient retention system he used to build and subsequently sell (for several million dollars) his very successful Dental Office located in working class western Sydney. Dr. Moffet now spends his time writing and lecturing, as well as and coaching private Dental clients (in USA, Great Britain and Australia and New Zealand), on how to improve their Dental Practices by focusing on customer service and patient retention.

 

Free Report From Dr. Moffet: How To Add At LEAST An Extra $100,000 In Billings To Your Dental Practice… Without Spending Even One Penny More On Marketing, Extra Staff, Fancy Lasers, Or New Equipment

Click Here to Book a Complimentary 60 minute Strategy Session  with Dr. Moffet

Purchase of Copy of Dr. Moffet's Book “How to Build the Dental Practice of Your Dreams (without killing yourself) in Less than Sixty Days!

 

Delivering WOW
Feb 2, 2016

Adrion Porter is a brand builder, podcaster, speaker, and marketing consultant. He is the Founder/CEO of FusionFlow Media – a “mobile-first” digital media company focused on audio storytelling. He works with brands and individuals to develop their own audio content marketing (i.e., podcasts), and help them utilize the intimate power of audio especially for this on-demand and mobile marketplace. Their initial show, Gen X Amplifiedis the only media platform that speaks directly to the often forgotten, yet powerful generation between the boomers and millennials. On the podcast Adrion chats with successful Gen X leaders such as Gretchen Rubin, Jay Baer, Paul Carrick Brunson, Dorie Clark, Chris Brogan, and others.In addition to audio content and podcasting, FusionFlow Media provides overall brand development and social media strategies.Episode 007 is all about Building your Brand.  And after helping HBO, Citigroup, and Cartoon Network build their Brands, we are thrilled to Adrion Porter as a guest on the show!

In this episode, Dr. Holmes chats with Adrion Porter about the specific steps needed to create a phenomenal brand as well as 5 key elements that define a brand.  Make sure to have your pen and paper to take notes, because this show will deliver!

Before launching FusionFlow Media, Adrion worked for Cartoon Network at Turner Broadcasting as Senior Director of Consumer Marketing. There he led marketing and brand management efforts for their tentpole animated franchises such Star Wars: The Clone WarsBen 10, and many others. As a lifelong Star Wars fanboy, overseeing Star Wars: The Clone Wars was probably Adrion’s most rewarding role – because he managed the direct relationship with LucasFilm. This included getting a chance to stay overnight at George Lucas’ Skywalker Ranch! Adrion also managed the network’s content strategy for their “First Look” advertising in movie theaters with NCM (National Cinemedia). Prior to Cartoon Network, Adrion was the Director of Market and Brand Development at HBO, where he led integrated marketing campaigns for award-winning shows like the The SopranosSex In The City, and The Wire. Adrion also managed overall network brand strategy for Cinemax and HBO Latino.

Another great Star Wars moment happened in 2006 – while Adrion oversaw the “Star Wars – Double Trilogy in HD” Cinemax campaignThis was the first time ever that all six Star Wars films were broadcasted on television in sequential order.Prior to HBO, Adrion was a Senior Digital Marketing Manager for Citigroup within their E-Consumer division. There he managed the marketing launch of Citigroup’s new online products, including the first online credit card, and Citi’s first online person-to-person payment product.

Adrion’s educational background includes an MBA from Vanderbilt University, and a Bachelor of Business Administration from the University of Memphis.

He currently lives in the Atlanta area with his beautiful wife (Tracy), and his 7-year-old son (Kameron), and beautiful baby girl (Kaelyn).

 

Connect With Adrion

You can reach out directly to Adrion on: Twitter | Facebook | Linkedin | 

 

Links Mentioned in This Episode

Facebook Targeting 101

Lead Pages

Audible.com: Get a Free Audible Book of Your Choice and a Free 30 Day Trial to Audible.com

 

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