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The Delivering WOW Dental Podcast

This Podcast is for you, the Dentist, Entrepreneur, or Small Business Owner. Voted one of the "Top 25 Women in Dentistry" by Dental Products Report, Dr. Anissa Holmes has effectively mastered the skill of the use of Social Media, with a Facebook following of over 48,000 fans. Dr. Holmes has discovered that the most effective way to get massive results is to first have a vision and to focus on what matters most. Dr. Holmes teaches you actionable steps to develop your dental practice's culture, systems, and brand. Dr. Holmes is going to reveal what works in Social Media, how to build an amazing dental team, and well as strategies to increase your productivity and profitability. Dr. Holmes has figured out what works to create a dental practice full of "Raving Fans". Dr. Holmes interviews Dental Experts and Non-Dental Entrepreneurs such as Mike Michalowicz, John Lee Dumas and Dr. Mark Costes to bring you BIG, powerful strategies to help you scale up your business so that you can achieve more while working less.
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Now displaying: October, 2017
Oct 26, 2017

This podcast episode is all about all Facebook marketing. It brings you a ton of information and a ton of value – definitely an episode not to be missed if you want to learn more about leveraging Facebook to grow your business.

The podcast episode is a rebroadcast of a Facebook Live Q&A which was delivered on the inside of the United Facebook Group – a Facebook Group for Delivering Wow U.

I’m so excited to have DJ on this podcast.  DJ is marketing director, funnels expert, coach, and FB Ads strategist within Delivering Wow. He ensures that Facebook Ads and sales funnels are running effectively for our Inner Circle Members.

The questions that are answered in this podcast episode include:

  • What can I post on Facebook?
  • What kind of Facebook posts work best?
  • What kinds of images are best to share?
  • What should my headline include?
  • What is the difference between a funnel and a regular Facebook ad?
  • How do I find people who want cosmetic dentistry?
  • Do you have more success with intense level targeting vs broad demographic / geo targeting?
  • What is the top 3 criteria to use when setting up the customer base in your dental software?
  • How many people/leads do you need to create a lookalike audience?
  • Which audience should I choose?
  • What is an engagement audience and how do I create one?
  • Should you choose link clicks or engagement as the objective of your advertising campaign?
  • When is the best time to go live on Facebook?

If you want to learn more about funnels, Facebook advertising and how to take your practice to the next level, you can do all of that and more on the inside of Delivering WOW U - click here to find out more!

Oct 19, 2017

This week on the Delivering Wow podcast I had the pleasure of talking to Dr. Cyndi Blalock. Dr. Blalock passionately believes in ‘finding your tribe’. By finding your ideal patients and team, you can create the practice of your dreams.

Dr. Blalock completed her Bachelor of Science degree at Southeast Missouri State University in Cape Girardeau, MO and completed her Doctor of Dental Surgery training at the University of Missouri-Kansas City School of Dentistry. During her training she completed an externship in oral and maxillofacial surgery at Truman Medical Center.

Dr. Blalock is an active member of the American Dental Association, as well as the Missouri Dental Association and Greater St. Louis Dental Society. She has spent time at the Missouri Capitol educating Missouri state representatives and senators about issues effecting the field of dentistry. She also writes a column that appears in The Arch magazine and is proud to provide dental care to the service men and women in the Army, Navy, and the Missouri National Guard.

On the podcast we discussed:

  • The journey that led her to where she is today
  • What ‘find your tribe’ means and why she follows that philosophy
  • Why you should define the kind of patients that you want to serve and then ensure that you focus on finding them
  • Having team members who are onboard with your philosophy
  • The process that Dr. Blalock and her team follow to define their tribe
  • What to do if you have patients that you would rather not have
  • How to find your ideal patient – from asking for referrals to using social media
  • How powerful Facebook advertising can be when trying to define and find your ideal patient
  • The culture of Dr. Blalock’s dental practice and importance of leading by example

You can find Cyndi on Facebook

If you haven’t done so already, please do make sure that you join the Dental Marketing and Profits Facebook Group

Oct 5, 2017

This week on the Delivering Wow podcast I’ve recorded a solo episode on the topic of email marketing and funnels.

Email marketing really can explode your practice growth, and this can be achieved by having an effective, automated funnel in place.

I’m so excited to announce that we have just launched our Funnel Mastery course in the WOW U – it’s free to all of our U members! So, it seemed timely to record an episode on this topic.

On the podcast I discussed:

  • What funnels are and why they are so effective
  • The journey of Dr. Ashley Joves who launched her start-up entirely on social media and through having an effective funnel she managed to get 275 email addresses and 50 scheduled appointments before her practice opened
  • An example of a really effective funnel for dental implants
  • The many benefits of email marketing funnels and how they take people on a journey of trust
  • How to setup a funnel for your practice
  • The role that Facebook can play in email marketing funnels and it’s powerful targeting capabilities

Funnels enable you to build trust with people. The whole process can be automated and it can provide you with a consistent number of new patients…without you even having to pick up the phone.

If you want to know more about funnels, join me on Delivering WOW U Funnel Mastery Course, my signature Email Marketing Course, which teaches you how to get an AUTOMATED new patient flow at http://www.getwowu.com/.

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