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The Delivering WOW Dental Podcast

This Podcast is for you, the Dentist, Entrepreneur, or Small Business Owner. Voted one of the "Top 25 Women in Dentistry" by Dental Products Report, Dr. Anissa Holmes has effectively mastered the skill of the use of Social Media, with a Facebook following of over 48,000 fans. Dr. Holmes has discovered that the most effective way to get massive results is to first have a vision and to focus on what matters most. Dr. Holmes teaches you actionable steps to develop your dental practice's culture, systems, and brand. Dr. Holmes is going to reveal what works in Social Media, how to build an amazing dental team, and well as strategies to increase your productivity and profitability. Dr. Holmes has figured out what works to create a dental practice full of "Raving Fans". Dr. Holmes interviews Dental Experts and Non-Dental Entrepreneurs such as Mike Michalowicz, John Lee Dumas and Dr. Mark Costes to bring you BIG, powerful strategies to help you scale up your business so that you can achieve more while working less.
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The Delivering WOW Dental Podcast
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Now displaying: April, 2016
Apr 29, 2016

Jeff Gladnick is the Founder and President of Great Dental Websites (GDW), a dental focused local marketing company. Jeff started GDW in 2007 to help his father and other relatives (he has 7 dentists in his family) create effective dental websites for their practices. He created a publishing platform to enable Dentists to successfully market themselves to potential patients in their service area. GDW has since evolved into a full service online marketing agency which has worked with over 400 clients in 3 countries.


Jeff has over 15 years in marketing & software engineering, particularly in the development of content management systems and publishing systems. Prior to founding GDW, Jeff worked on projects for companies such as Adobe, The Gap, D&B, and Taylor Farms, and others.
Jeff has a degree in Electrical & Computer Engineering from Rowan University, holds a US patent (US20040000529), and resides in Denver, CO with his wife and 2 children.

The number one reason to have a website is to attract new patients. A website should also serve as resource for current patients as to refer people to your practice.  One of the most important steps in building a great website is to know your ideal audience. This allows you to better serve them. What’s most important is sharing yourself, your personality. Share your culture on your website, share your practice’s story through your website. Share before and after pictures. That’s what people connect with.

When creating your website, decide what type of practice you want to be and present that on your website as well as on social media.

To get your social media right you have to get your website right.  Cookie cutter websites don’t cut it. It’s also very important to keep a consistent branding on your website, on social, and in your practice.

 

Here’s What Makes a Great Dental Website:

·      A Customized design that is unique to the practice

·      Posts that allow site visitors to emotionally connect with your practice

·      The website should be responsive for mobile

·      It should have a quick button for people to contact you

·      It should have unique content and copywriting

·      It should share the office philosophy

·      It should provide value

·      It should have video integration

·      It should have your before and after pictures

·      It should never have duplicate content from other websites

·      It should have a map and directions

 

Here are a Few More Tips to Use in Your Website Design:

·      Great introduction copy

·      Create a call to action

·      Place your phone number on the top right

·      Use horizontal navigation

·      Use legible font

·      Never have a black background with white text

·      Use unique pictures of you practice

·      Feature your services

·      Have a commonly asked questions section

·      Have a contact form on every internal page

Apr 24, 2016

Social media has become an effective way to attract quality new patients to your practice. The key to successful social media marketing is a combination of excellent content and a proven strategy. In this Thriving Dentist Show, Gary interviews his friend Dr. Anissa Holmes. Anissa is a practicing Dentist in Jamaica, speaker and social media authority. She has attracted over 50,000 fans to her office Facebook page and consistently attracts a significant number of new patients each month from her social media marketing activities. In this interview Gary and Anissa discuss; Why social media is the new media, why dentists need to include social media in their marketing activities, the specific strategies dentists need to use to successfully attract new patients via social media and the new FaceBook rollouts and features that will impact the dental profession. Anissa is THE recognized expert in social media marketing and you will LOVE her passion for social media and helping fellow dentists master social media marketing!

Want To Learn More? The Ultimate Dental Facebook Course is Here!" How To Get Your 1st (or Next) Thousand Likes on Facebook!"

Apr 10, 2016

Facebook Live is the next BIG thing in Dental Marketing, and you don't to be left behind.  I spoke about the importance of Video in Episode 23 of the Podcast, but this Episode takes the importance of Video to a whole new level.

Here's What I discuss:

  • Facebook Live, Facebook's new feature which allows live streaming though Facebook's Pages App on your mobile device
  • All of the new rollouts to Facebook lIve, and how I see dentists incorporating them into their practices
  • All of the new HUGE features of Facebook Messenger, which will be a game changer for increasing engagement as well as  increasing new patient numbers

 

Here's more information about Facebook Live which I shared in a previous post.

 

Here's Some of the New Rollouts:

  • Facebook Reactions: People will be able to react to the live streams with the new Facebook Reactions. Viewers can select Love, Haha, Wow, Sad or Angry, and the reactions animate right on top of the video
  • Filters and Doodles will be available to place on the stream
  • People will be ale to share the broadcast live with their selected Facebook friends
  • The Message Tab will be moved and be replaced with a Video Discovery Tab

Updates to Messenger:

  • Once sometime types in https://www.messenger.com on a desktop, they will be taken to the Facebook Messenger page where they can send messages
  • You can create a quick url to share on your website, your email signatures, your Facebook page, and your promotional items which directs people to your Facebook messenger page.  They’re all formatted as ‘m.me/yourusername,’  Username would represent your Facebook user id.
  • Instant replies can be set up to send a greeting messages to people who message your practice's page
  • Away messages can be set up to let people know that your practice is closed, so they can get a response once the practice reopens
  • Custom QR codes will allow you to create code that people can scan on your website or promotional pieces to directly access your practice's messaging feature
Apr 8, 2016

David Harris is a Private investigator, CPA and Certified Fraud Examiner David Harris is the world's leading authority on embezzlement in dental offices. In today's episode, David shares the warning signs that dentists can look out for that might indicate that they have a problem . We also discussed what should dentists do once they feel that they are being embezzled as well as recommendations that dentists can take once the embezzlement is confirmed. 

Grab Your FREE Embezzlement Risk Assesment Questionaire 

 
Apr 5, 2016

 

Heidi Mount helps dentist find the invisible profit in their current business. She was a dental assistant and office manager for over 22 years.Then she decided to be a virtual consultant helping offices in the USA and internationally. She is known for teaching offices how to make $500 more a day on tomorrow's schedule and she guarantees to show you or your money back. She has a signature solution for presenting treatment plans where the patients appreciate what you have to offer.

In today's episode, Heidi and I discuss the role of verbal skills in getting patients to accept treatment, as well as the biggest mistake that dentists make when presenting treatment plans.  We dive deep into the simple strategies that dentists can use to increase revenue. Heidi also discusses which questions you should ask patients when you are presenting treatment plans. She discusses how to find out what is most important to your patient, as well as how to deal with resistances. We discuss the importance of letting patients tell you what they want in their own words, as well as the key to treatment planning success.

 

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