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The Delivering WOW Dental Podcast

This Podcast is for you, the Dentist, Entrepreneur, or Small Business Owner. Voted one of the "Top 25 Women in Dentistry" by Dental Products Report, Dr. Anissa Holmes has effectively mastered the skill of the use of Social Media, with a Facebook following of over 48,000 fans. Dr. Holmes has discovered that the most effective way to get massive results is to first have a vision and to focus on what matters most. Dr. Holmes teaches you actionable steps to develop your dental practice's culture, systems, and brand. Dr. Holmes is going to reveal what works in Social Media, how to build an amazing dental team, and well as strategies to increase your productivity and profitability. Dr. Holmes has figured out what works to create a dental practice full of "Raving Fans". Dr. Holmes interviews Dental Experts and Non-Dental Entrepreneurs such as Mike Michalowicz, John Lee Dumas and Dr. Mark Costes to bring you BIG, powerful strategies to help you scale up your business so that you can achieve more while working less.
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Now displaying: March, 2018
Mar 29, 2018

I am excited and honored to introduce you to my guest for this podcast, Weston Lunsford. Educated at Utah Valley University, Weston studied business and accounting and has over twenty years of industry experience.

Weston is the CEO of Dental Intelligence, a company who can help innovate businesses and streamline office processes in order to deliver economical solutions that will make an immediate impact on practice growth. 

An industry leader and a good friend, I am happy to have him on the show - here is what we talked about:

  • Data, metrics and KPI's – how knowing your numbers can help streamline your workflow
  • Dental Intel's inception and their emergence to 4,300 practices across the United States
  • How numbers don't lie and the importance of understanding their meaning
  • Experiences that practices have had with Dental Intelligence's Business Intelligence (BI) software and the top three improvements after implementation - team collaboration, stronger/healthier output, and practice profitability
  • Knowing where to focus efforts, when to train employees, and how to identify areas to improve
  • How data can help standardize automatic patient re-appointments and follow-up hygiene checks
  • The importance of patient care, team communication and maintaining scheduled appointments
  • Exposing your team's skillsets to maximize profitability, grow your practice and share employee ideas
  • How information and data can change the mindset of employees to enable workforce positivity
  • How Facebook has helped practices publish the benefits of Business Intelligence's software
  • Celebrating team members' efforts by sharing data and opening channels of communication
  • Areas to track to help improve patient numbers in your practice
  • The four-step profitability formula – components of which are: visits, average production (per visit), collection percentage, overhead.
  • How fees can be re-assessed and increased to meet UCR area standards
  • The forward-thinking steps that practices employ to reduce dependency on contracted insurance
  • The top metrics that Dental Intel's BI software can identify to focus on, for increased profit
  • How Dental Intel's automatic follow-up system can enhance patient communication
  • Turning broken appointments and unscheduled treatments into opportunities

To learn more about Dental Intel visit www.dentalintel.com.

If you click Get Started and fill out their simple form one of Weston Lunsford's team will get in touch with you – please remember to mention me and Delivering WOW - to get a super insightful practice snapshot consultation for free (usually $1,000). Or, please just click here and you'll be taken to a page set-up by Weston specifically for my Delivering WOW audience where you'll get a no-cost online practice analysis!

For more information and to join Delivering Wow U click here.

Mar 22, 2018

I’m excited to welcome Dr. Meghna Dassani to this week’s podcast. Dr. Meghna Dassani is an internationally educated dentist located in Houston, TX. She received her dental training from University of Mumbai in India and ran a successful practice there for 6 years before moving to the U.S.

A 2005 graduate of Boston University School of Dental Medicine, Meghna now practices full time in Houston, TX. She has a passion for providing patients with high quality oral healthcare that will benefit their overall health.

Screening and treatment of Obstructive Sleep Apnea is an integral part of her practice. Her goal for herself and her team is to help patients with sleep breathing disorders get the treatment they need to live healthier, happier lives.

On the podcast we discussed…

  • Meghna’s story – how personal family loss kick-started her journey to helping others with sleep apnea, saving lives and patient’s overall dental health at the same time
  • The definition of sleep apnea and how other dentists can incorporate this into their dental services
  • Meghna’s dental solution to the medical problem of sleep apnea by fitting appliances to reposition a patient’s jaw and open their airway. They’re FDA approved for mild to moderate sleep apnea and can really change lives
  • Ideas on how to incorporate this service into practices and how it is so rewarding and satisfying for all
  • The story of how one patient used to sleep with the house unlocked when his wife was working away because he was so scared he would die in his sleep
  • How Meghna’s appliances truly impact and saves people’s lives, motivate practice teams and how their successful implementation can lead to increased profitability
  • The need for everyone in the dental team being on board – from updating patient’s dental history to asking people how they’re sleeping.
  • The importance of understanding how these appliances can be used against medical insurance, but how dentists need to be aware and fully understand the complex documentation involved
  • Meghna’s marketing strategy – she starts within her practice as patients already know and trust her. She also uses a dedicated sleep apnea landing page on her website and promotes her services through boosting general online awareness
  • How Meghna’s live seminars in Houston cover everything dentists need to implement this service in their practices and how it’s a team driven service
  • Success stories from patients they’ve helped – how Meghna feels happy about how she’s changed people’s lives and helped loved ones who’ve endured the effects as well
  • How Meghna’s blessed with the best mentors and how her goal is to help others to succeed

You can find out more about Dr. Meghna Dassani’s dental solution to sleep apnea here and there’s lots of information and resources on her Facebook Group.

For more information on integrating sleep apnea treatment into your dental practice click here.

Mar 8, 2018

I’m delighted to welcome Dr. Leonard Tau to this week’s podcast episode to discuss the importance of a solid reputation to increase patient numbers.

Dr. Leonard Tau is passionate about internet marketing, social media, reputation marketing and its ability to help grow your practice.  In his content-rich energizing seminars, Dr. Tau shares his firsthand experience and the tools used to achieve 100% growth in his practice since 2009 in a down economy.

He maintains a full-time fee-for-service practice in Northeast Philadelphia focusing on general, cosmetic, reconstructive and implant dentistry.  He received his dental degree from Tufts University School of Dental Medicine in Boston, MA and a Certificate in Advanced Education in General Dentistry at UMDNJ in Somerdale, NJ. 

He is an active member of many dental organizations including the ADA, AGD, AACA, DentalTown as well as being the sponsorship chairman for the Eastern Dental Society. He was recently chosen as one of the Top Leaders in Dental consulting by Dentistry Today. 

When he is not practicing, Dr. Tau is owner of iSocial Digital and General Manager of the Dental Vertical for Birdeye, a reputation marketing software platform. 

He is the author of Reputation Matters Blog and has been published in DentalTown, American Academy of Cosmetic Orthodontics, Dentistry Today, Inside Dentistry and various magazines.

He lectures nationally and internationally to fellow dentists on using the power of the internet to attract new patients, case acceptance and reputation marketing. 

On the podcast we discussed…

  • Dr. Tau's career journey and the decisions that he made along the way that led him from owning a practice to now owning iSocial Digital and working with the software program Birdeye
  • How the online review world changed and how Dr. Tau weathered the storm
  • The importance of having strong online reviews posted in the right places in our reputation-based society
  • How to make sure Google business pages are working efficiently so you don't lose patients
  • Why reviews are critical to choosing a dentist and how happy patients are trusted and loyal customers
  • How to create a reputation culture in the office – it’s an entire team effort and you can incentivize staff to encourage patients to leave a review
  • How reviews will overtake website importance over the next few years as people’s online habits change
  • The limitations of automated programs and the importance of choosing a system like Birdeye to get reviews in the right places
  • How text-based automated systems are much more beneficial than email-based ones because of the open rates
  • The innovative way that Birdeye software encourages patients to write SEO friendly reviews and how it convinces people to choose your practice
  • The need to repurpose Google reviews across all of your marketing platforms, but not to automate reviews on Facebook because it clogs the feed down with repetition
  • How Dr. Tau is launching an educational podcast called ‘The Raving Patient’ all about unleashing new ways to get patients into your practice and educating and inspiring others
  • How focusing on getting happy patients to write reviews on the sites that really matter can make a dramatic difference to your practice

Dr. Tau is one of the speakers at my Delivering WOW live summit in Jamaica which I am extremely excited about. You can find out more about this here.

Dr. Tau is passionate about educating people. His main goal is for dentists to understand the value of what Birdeye can offer and the value of what reviews can offer to your practice. You can schedule in a demo directly by heading on over to Calendly.com.

For more information on this topic and Dr. Tau you can click here.

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