I share lots of tips and strategies that you can use to grow your presence on Facebook, at the lowest costs...
I also share several strategies that I've discovered to increase your reach and bypass Facebook's new algorithm to get your posts seen for FREE...
This is one of those episodes that you don't want to miss!
Anissa says that the first thing she thought about with her business coach was her brand. Ask yourself:
If you have the best Facebook advertising in the world, but your brand isn’t that great, people aren’t going to stick around. You want to have your brand on point. And if you’ve got that figured out, you don’t need to be afraid of what people will say about you in online reviews.
For Anissa, the brand is all about delivering the WOW experience. She’s focused on providing an amazing experience for her patients with over-the-top customer service.
Anissa’s dental patients are offered hot beverages and snacks on arrival, the get a free hand and arm massage, and they get headphones and iPads to help them relax in the dentist’s chair. WOW!
One of the systems that Anissa put in place with her business coach uses Facebook wifi. This is a really cool service that even I hadn’t heard of before! If you have a physical business, you definitely want to get in on this. Basically, you set up Facebook wifi for your business.
Then, when your customers want to use the free wifi, they’re taken to your Facebook business page and asked to check in. Once they check in, that shows up in their newsfeed, and they have the opportunity to leave a review.
Anissa uses this system to encourage patients to leave a video testimonial after their appointment. The system only works when everything is on point. The customer has to have been offered refreshments, a hand and arm massage, and an iPad. They have to have had the full experience.
And then, they’re asked three times about their experience that day: by the hygienist, by the dentist, and by the front desk. At the desk, they’re asked if they are willing to give a video testimonial, which is posted either as Facebook Live or as a standard video.
Great! But how can someone without a physical business deliver that kind of WOW experience?
Anissa says it’s all about showing up and going above and beyond expectations. Don’t just dump content on people, actually be there to help and make sure they understand.
For example, Anissa uses a private Facebook group for her Facebook marketing course. She checks in every single day to answer questions and make sure that everything is going well for her clients. That kind of above and beyond attention is what will set you apart.
Of course, Anissa says, there’s not enough time to do everything that you’d want to do every single day. But “there’s always time to do what’s most important,” and that level of customer service is so, so important. It doesn’t have to take all day. Most days it might be ten minutes. But it makes a huge difference.
Anissa is quick to point out that she runs both a physical business and an online business, and that the funnels are slightly different in each case. However, she emphasizes that Facebook advertising is all about how you make people feel. You’ve got to show up, be consistent, answer questions, and offer value all the time.
After that, it’s all about targeted marketing. You want to make sure that you’re getting your message in front of the right people. Once people connect with you, they’ll want to do business with you.
Today's episode features Wes Schaeffer, the Sales Whisperer. Having an extensive background in sales, Wes is a sales trainer and a sales motivational speaker where he goes around and helps organizations from beginning to end. Wes is the author of the book The Definitive Guide to Infusionsoft: How Mortals Increase Traffic, Leads, Prospects, Sales, Testimonials, Online Orders & Referrals With the World’s Most Powerful Sales & Marketing Automation Software. Wes also has expertise in sales training & marketing and software implementation to help with automation.
Today, Wes shares with us what you should focus on as a dentist to get patients to not only accept treatment, but to enter your practice ready to start treatment.
We discuss what is sales...and no, it's not what you might be thinking!
Wes shares how to create a sales process to ask people the right questions to engage with them and show them the benefits of what you have to offer.
He says that you must first focus on creating a unique practice and work on creating great experiences for your patients so that they will have no choice but to choose your practice.
We also discuss exactly how to offer and fit in same day additional services, which increases your practice production and helps solve your patient's problems!
Laura is the owner of Front Office Rocks, the leader in web-based front office training for dental practices, founded to help and train fellow dental practices and teams. She has managed two fee for service scratch practices, which under her management have both grown to million dollar production offices with an average of 80 new patients per month. Laura has developed training methods that consist of established ideas and practical training that can be easily implemented into any office and focus on exceptional customer service. Laura was recently recognized as one of the top 25 women in dentistry this year.
In this episode, Laura shares why it's so critical to invest in training for your team. She shares the main roadblocks that dental practices face with getting new patients to come through the door.
She also shares the exact training that she teaches dental teams around the world to get patients to stop the shopping and choose your practice....
We also discuss the business cycle of having the dentist support the team, who WOWs the patients, who grows your practice...with the end result of helping the patient, dentist, and team achieve all of their goals and dreams...
To Learn More, visit: www.FrontOfficeRocks.com.