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The Delivering WOW Dental Podcast

This Podcast is for you, the Dentist, Entrepreneur, or Small Business Owner. Voted one of the "Top 25 Women in Dentistry" by Dental Products Report, Dr. Anissa Holmes has effectively mastered the skill of the use of Social Media, with a Facebook following of over 48,000 fans. Dr. Holmes has discovered that the most effective way to get massive results is to first have a vision and to focus on what matters most. Dr. Holmes teaches you actionable steps to develop your dental practice's culture, systems, and brand. Dr. Holmes is going to reveal what works in Social Media, how to build an amazing dental team, and well as strategies to increase your productivity and profitability. Dr. Holmes has figured out what works to create a dental practice full of "Raving Fans". Dr. Holmes interviews Dental Experts and Non-Dental Entrepreneurs such as Mike Michalowicz, John Lee Dumas and Dr. Mark Costes to bring you BIG, powerful strategies to help you scale up your business so that you can achieve more while working less.
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Now displaying: October, 2018
Oct 18, 2018

I’m thrilled to welcome Brett Allen onto the podcast to talk in depth about how you can get your dental practice found on Google and get more patients as a result.

Brett Allen is the CEO and Co-founder of Marketing 32 which is a Google Marketing Agency for Dentists and Dental Specialists. The team at Marketing 32 are also the creators of "Google Made Easy for Dentists" which is the best Dental SEO & SEM program that is transforming the industry by helping dentists do their own SEO and Google Ads.

On the podcast we discussed…

  • Brett Allen’s journey from graduation to becoming an SEO expert and growing his business
  • The importance of testing different areas of your online marketing strategy to identify what works for your practice and what doesn’t
  • The two core principles of Google’s search algorithm - relevance and authority
  • How dentists can improve relevancy on their websites with informative content that addresses your patient’s questions
  • How to increase your authority online by building links and showcasing reviews
  • What “Google My Business” is and how you can use it to claim your listing and edit information that Google has on your dental practice
  • What SEO (search engine optimization) is and why it’s so important to get your website found online
  • The difference between on-site and off-site SEO
  • How to ensure your website is “future-proof” from changes to the search algorithm
  • The importance of creating engaging and valuable content that answers your patients’ questions
  • The difference between organic search results and Google AdWords search results
  • Tips for ranking better on organic search results
  • Budgeting for implementing an SEO strategy that works

If you want to sign up for the “Google Made Easy for Dentists” program, you can enrol right here.

Or, you can join Brett every Thursday night at 7pm to hear him discuss high level SEO concepts where he explains everything you need to know about SEO for business in more depth. You can register to join Brett’s FREE webclass by clicking here.

To find out more and explore previous episodes go to: deliveringwow.com/126

Oct 11, 2018

I’m thrilled to welcome Brian McCarthy onto the show to talk all about how dental practices can better connect with consumers to help grow their practice.

Brian McCarthy is the Operational Leader of Dentistry.com and Executive Vice President at Futuredontics Inc. Brian’s career has continuously kept him at the cutting edge of ecommerce, search marketing and local advertising.

During our discussion, he opens up about the launch of Dentistry.com, the only digital platform built exclusively to connect patients to dentists. We also dive deep into the current state of the dental industry from both the dentist and consumer perspectives.

On the podcast we discussed…

  • The shocking revelation that two-thirds of the adult population is not going to the dentist and how dentistry.com is working to change that
  • How patients can find a dentist they can trust
  • The four main barriers that hold people back from going to the dentist (fear, pain, cost, and inconvenience) and how to overcome them
  • Why dentists need to educate patients about the value of dentistry
  • The importance of connecting with patients and developing real relationships with the consumer
  • How dentistry.com advertises and markets on social media regarding SEO etc.
  • 67% of the population expects to be able to book an appointment online, which means dental practices have to start leveraging technology to stay ahead of the curve
  • How to claim your practice and start using the Dentistry.com database in your own dental practice

If you’d like to get in touch with Brian or find out more about his company, visit dentistry.com, where you can discover the most up-to-date news about dentistry, oral health and why it should be a top priority for your patients.

For more information and to explore other episodes go to deliveringwow.com/125

Oct 4, 2018

I’m super excited to introduce Zack Butterfield to the podcast and talk about HIPAA compliance with communication and how it relates to your marketing.

Zack Butterfield is the Director of Sales for Rhinogram, a HIPAA Compliant App that allows patients (or potential patients) to send pictures and attachments, reducing unnecessary appointments.

The Rhinogram app helps to limit unnecessary visits by inviting patients to text you their photos, insurance information, and medical forms. As a result, dental practices can streamline their patient intake, keep wait times manageable, and improve the patient experience. Patients can also ask questions to prepare for their visit from the comfort of their home, which helps ease any tension or anxiety they may be feeling towards an upcoming dentist appointment.

On the podcast we discussed….

  • The history of Rhinogram and how it got started
  • What a virtual consultation is and why it’s a great way to consult with your patients remotely
  • Rhinogram as a asynchronies teledentistry tool and how it can enable patients to send photos of their teeth to their dentist via text messages or Facebook Messenger etc.
  • Benefits of virtual consults and why they offer a more convenient approach to the first initial cursory exam
  • What makes Rhinogram’s software different from alternative systems from a HIPAA compliance standpoint
  • How dental practices can start doing virtual consultations with patients
  • Rhinogram as a fully customizable and configurable inbox to help improve message management while meeting HIPAA compliance
  • How patients can use the Rhinogram app to communicate with their dentist
  • Marketing advice on driving traffic and educating patients about virtual consults
  • How using a HIPPA compliant software or system can allow the conversation to continue as far as you need to complete patient conversion
  • Integrating Rhinogram into your Facebook marketing funnels
  • Average costs for implementing Rhinogram and how much ROI you can expect from your investment
  • How dental practices can save time, money and resources using virtual consults

Rhinogram is offering ALL listeners of the Delivering WOW podcast half off the price of installing the software, and all you have to do is email zack@rhinogram.com or head to rhinogram.com and click “Get Started” to begin.

If you’d like to find out how you can use this service to help remove barriers between your patients and your team, then Rhinogram is for you!

For more information and to explore previous podcast episodes, click here.

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