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The Delivering WOW Dental Podcast

Founder of Dental Boss Academy and the Dental Boss Platinum Coaching program, Dr. Anissa Holmes helps practices grow by focusing on leadership, effective case presentation, systems optimization, and implementing high return marketing. Dr. Holmes is also dentistry's leading digital marketing expert, having trained over 5000 practices to leverage social media to effectively grow their practices. Dr. Holmes has been named one of Ultradent's Female Icons of Dentistry, Dental Product Report's TOP 25 Women in Dentistry, and has been featured in top publications such as Dental Economics, Dentistry IQ, Dental Products Report, and Entrepreneur Magazine. Dr. Holmes is also the author of the bestselling book, Delivering WOW: How Dentists Can Build a Fascinating Brand and Achieve More While Working Less. In addition to coaching and being an International Dental Speaker, Dr. Holmes has been a featured speaker at Social Media Marketing World and Funnel Hacking Live, and her Delivering WOW Dental Podcast has listeners in over 125 countries.
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Now displaying: May, 2018
May 31, 2018

Facebook marketing is the BEST way to grow your practice, but many dentists fail to target the right users with their marketing strategy. If you’re investing a lot of time and money into Facebook marketing and not getting the engagement you were hoping for, this podcast episode is for you!

I’m no stranger to marketing on Facebook. After all, I used Facebook to grow my second dental start-up to a multi-million-dollar practice and there’s no reason why you can’t do the same. In this podcast episode, I discuss the power of Facebook marketing and how you can use targeted advertising to get more new patients inside of your practice. Find out what works on Facebook and how you can market your practice as effectively as possible AND at the lowest cost.

Here’s what I discussed on the podcast:

  • The importance of considering who your target audience are and how you can create content that appeals to them
  • Why dental practice owners and their team members need to think about Facebook as a marketing platform
  • How you can get your Facebook posts SEEN by the right people
  • Understanding that if you cut your marketing budget, you stifle the growth of your practice
  • What Facebook Audiences is and how you can decide WHO sees your posts
  • Using Facebook Marketing to boost your customer retention rate by showing ads to people who have previously visited your website
  • Sharing valuable information with your patients using Facebook
  • The power of an “engagement audience” and retargeting to people who have interacted with your posts
  • How to budget for Facebook marketing and finding the right balance for you and your practice
  • How you can use Facebook marketing to attract new patients and continue increasing your ROI as you gain more experience

If you’re ready to learn how to use Facebook the RIGHT way to grow your practice, join me on my next Facebook Bootcamp! I will teach you and your team how to get 30+ NEW patients from Facebook Marketing while spending less than $500! To learn more click here

For more information on this episode visit the Delivering Wow blog.

 

 

 

 

May 17, 2018

This week on the Delivering WOW podcast, I explore the power of storytelling in case acceptance. Many dentists and team members struggle to get a patient to accept a treatment plan. The main reason for this is because dentists tend to get super technical and formal with patients and they ultimately lose interest because they don’t understand what’s going on.

In this week’s podcast, I share the concept of storytelling in case acceptance. Storytelling is a powerful thing. Humans have told stories since the beginning of time, whether it's on cave walls, around campfires or in storybooks. People are attracted to stories because they can relate to them and this is something that a lot of dentists and other professionals neglect in their marketing strategies.

Here’s what I discussed on the podcast:

  • How we’ve used Facebook and Google ads to generate quality leads for our practice
  • Using an interactive quiz where potential patients can find out if they are a suitable candidate for a particular procedure
  • Why sharing success stories with your patients is more impactful than showing models of teeth and feeding them with a lot of technical information
  • Finding a way to fit more intricate dentistry (such as implants and cosmetic dentistry) into every patient’s budget
  • How storytelling can have a positive impact on you and your practice
  • The importance of telling stories that are real and taking your patients through the journey from before you began the treatment right up until the end result

 I look forward to chatting with you all again, and I would love to hear your feedback on this episode over on the Dental Marketing and Profits Facebook Group.

 Head over to Delivering WOW U to find out how you can create a profitable dental practice. We’ve got a lot of excellent courses with clear action plans and proven techniques that will help to build, grow and market your practice.

I have more solo episodes coming up with some great tips and strategies, so make sure to subscribe and tune in if you want to find out how you can really grow your dental practice!

For more information on this episode click here.

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