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The Delivering WOW Dental Podcast

This Podcast is for you, the Dentist, Entrepreneur, or Small Business Owner. Voted one of the "Top 25 Women in Dentistry" by Dental Products Report, Dr. Anissa Holmes has effectively mastered the skill of the use of Social Media, with a Facebook following of over 48,000 fans. Dr. Holmes has discovered that the most effective way to get massive results is to first have a vision and to focus on what matters most. Dr. Holmes teaches you actionable steps to develop your dental practice's culture, systems, and brand. Dr. Holmes is going to reveal what works in Social Media, how to build an amazing dental team, and well as strategies to increase your productivity and profitability. Dr. Holmes has figured out what works to create a dental practice full of "Raving Fans". Dr. Holmes interviews Dental Experts and Non-Dental Entrepreneurs such as Mike Michalowicz, John Lee Dumas and Dr. Mark Costes to bring you BIG, powerful strategies to help you scale up your business so that you can achieve more while working less.
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Now displaying: July, 2018
Jul 12, 2018

I’m delighted to welcome Dr. Scott Leune onto this week’s podcast to discuss how you can build a profitable business.

Dr. Scott Leune is the founder of Breakaway Practice, a practice management company which has consulted and helped develop 90 de novos. It has also helped to operate 500 practices through scheduling, insurance, billing, marketing, and IT services.

More recently, Dr. Leune co-founded Dental Whale, an innovative dental company which is carving a new category of group private practice ownership and management. Dental Whale's subsidiary companies include the largest dental repair franchise in North America, a hand piece repair company, a dental marketing company, a dental practice brokerage firm, an 80-practice dental support organization, a seminars company, a dental consulting company, and a dental back office services company. Together, Dental Whale companies have supported over 15,000 dentists in 2017.

With such a diversified set of experiences, Dr. Leune lectures on data-driven decision making in dentistry in an environment of scalable systems and infrastructure.

On the podcast we discussed…

  • Scott’s journey from graduating from dental school, becoming a group practice owner and starting his own businesses “Breakaway Practice” and “Dental Whale
  • The belief that you can take the infrastructure and knowledge that drives cooperate level dentistry and apply it to a private practice dentist
  • Six things that influence the success of a practice - Patient Flow, Diagnosis, Case Acceptance, Scheduled Capacity, Collections Health and Expenses
  • Why you need to define what you want to do in life before you start thinking about your goals for your practice
  • How to get your practice to a place where you can have the freedom to focus on what matters most
  • The importance of being disciplined with your boundaries and time spend in the office
  • Converting new patients over the phone and why it’s more important to answer new patient calls than those from existing patients
  • The benefits of using a scheduling center to reduce your missed call rate and triple new patient flow
  • Using virtual schedulers and coordinators to increase the productivity of your front desk team
  • How dentists and practices can improve their case acceptance rate
  • Why you need three different payment options for patients who can pay, patients who can’t pay but have good credit and patients who can’t pay and have bad credit
  • The importance of addressing finances simply and efficiently so that it’s easy for the patient to digest and understand
  • Communicating urgency to the patient and why it’s better to address the dental issue sooner rather than later

 You can sign-up for one of Dr. Scott Leune’s business training seminars and maximize your success by visiting breakawaypractice.com or find out more about Dental Whale and how they can help support, manage and market dental practice on the company’s website dentalwhale.com.  

For more information on this episode click here.

Jul 5, 2018

On this podcast episode, I had the pleasure of interviewing Dr. Shaina Holman from Holman Family Dental Care about the power of social media and how you can use it to bring more patients to your practice each month.

Shaina is from Chapel Hill, NC and graduated from East Chapel Hill High School. She always had a passion for science, teaching, and art and knew she wanted to choose a profession that would allow her to have a significant impact on the community. While still in high school, Shaina had the opportunity to research at Duke University, which resulted in her first publication in a peer-reviewed journal.

Shaina completed her undergraduate education at Duke University, where she majored in Biological Anthropology and Anatomy and graduated with distinction. Throughout her time in college, Shaina worked in several research labs because she loved hands-on learning and applying what she learned to solve problems. Her passion for dentistry began with a project for her Ethnobiology class while studying abroad in Costa Rica. When she returned, she started the Pre-Dental Society, and the rest is history!

We discussed:

  • Shaina’s journey through dental school and how she became a practice owner
  • Getting started with Facebook marketing and using social media marketing strategies to help grow your practice
  • How to use Facebook live to open up to people, draw them in and increase engagement
  • Using social media to build your reputation and gain recognition within your community
  • Shaina’s tips for making up to $1,000,000 in your first year
  • The importance of connecting with your community and creative ways to expand your outreach and develop relationships with your patients
  • The power of social media and how you can use it share your story and connect with people on a more personal level
  • Why you need to think about the content you post and consider the platform’s algorithm before you hit that “publish” button
  • The benefits of running Facebook ads and why you need to come up with a cohesive and effective Facebook marketing strategy
  • Top tips for growing your practice through Facebook and social media marketing
  • Collecting reviews for your practice and why you should start as early as possible
  • How to use LocalMed to schedule appointments and reach out to people who responded to your Facebook ads

If you would like to get in touch with Dr. Shaina Holman and find out more about her and her practice, visit HolmanFDC.com or follow her on Instagram, Facebook and Twitter.

For more information on this episode and much more, click here.

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