This week on the podcast I interviewed Jerry Jones.
Jerry is of the nation’s top expert on professional practice marketing with over 20 years experience, Jerry spends most of his time developing marketing and advertising strategies for his limited number of private clients and ClearPath Society Members.
His company, Jerry Jones Direct, is the #1 internationally recognized Membership-based boutique dental marketing and advertising firm focused on both patient retention & turn-key new patient solutions, with clients in the US, England, Australia and Canada.
While not a dentist, in 2003, Mr. Jones opened and today, still owns a “from-scratch” 4-doctor dental office in Salem, Oregon, Wellness Springs Dental of Salem. Through WSD of Salem, Jerry and his team conduct research and experiment with a variety of cutting-edge marketing and management techniques shared exclusively with Members of his ClearPath Society.
In short, Jerry knows what it takes to successfully own and operate a dental office in an area with high competition and in the ever-changing dental landscape. For example, during the 2008 financial collapse, his office maintained double-digit year-over-year growth.
On the podcast we discussed:
To find out more about Jerry you can head to his website here.
This week on the podcast I had a great conversation with Dr. Drew Byrnes.
Dr. Drew Byrnes is a family and cosmetic dentist in Winter Park, FL, a graduate of the University of Florida College of Dentistry and a Central Florida native. He is a member of the American Dental Association, the Florida Dental Association, the Dental Society of Greater Orlando and the Winter Park Chamber of Commerce. He believes in treating people the way that he would want to be treated.
We talked about a topic that so many dentists are interested in which is trading a fee for service.
I really encourage everyone to go take a look at Drew's great website - the branding and the message that he tells is amazing - click here.
Dr Byrnes' Fee for Service Dentistry FB group can be found here.
This week on the Delivering WOW podcast I had a really good conversation with a very good friend of mine, Dr Mark Costes. The podcast was totally impromptu, in fact, I was actually in my car when we recorded it.
For those of you who don't know Dr. Mark Costes, he is far from a typical dentist and dental coach. During his career, Mark has been able to start or acquire over a dozen successful dental practices during some of the profession’s most challenging times. Mark is the International and #1 Amazon Best Selling Author of the book 'Pillars of Dental Success'. He is the founder of the Dental Success Institute, a company committed to helping dentists to achieve their full potential, while recapturing their passion for dentistry.
On the podcast, we discussed:
If you aren't already a member of my free Facebook group please consider joining - there are over 10,000 dentists in there helping each other to grow their practices.
At the time of writing there is still time to get hold of one of the last remaining tickets for my Summit in Jamaica, March 9-10 - I would LOVE to see you there it's going to be amazing! click here.
This week on the Delivering WOW podcast I interviewed a really good friend of mine, Dr. Chris Bowman.
We talked all about how you can treat more patients, grow your practice, increase profits and integrate additional services into your practice.
Dr. Chris Bowman is a full-time practicing dentist, speaker, author, and dental coach from Charlotte, North Carolina. A graduate of the University of North Carolina – Chapel Hill School of Dentistry, he started Advanced Dentistry of Charlotte in 1996, where he currently collects among the top 5% of dentists nationally.
Chris also serves as a Clinical Instructor for Six Month Smiles since 2011. Focal points in his private practice include elective cosmetic dentistry, esthetic restorative dentistry, Six Month Smiles adult orthodontics, aligner orthodontics, Pinhole Gum Rejuvenation, Obstructive Sleep Apnea treatment, and sedation dentistry.
A consummate student of business systems, communications and marketing, Dr. Bowman is dedicated to helping dentists from the US and internationally to achieve the highest levels of success and profitability in their practices. In 2005 he founded Dental Insiders, which provides coaching, consulting, and training programs for dentists and dental team members. Dr. Bowman has authored numerous articles on practice growth, communications, marketing, and internal business strategies. He has been a contributor to Dental Economics, The Profitable Dentist magazine, 1000 Gems, and several online dental publications and forums, including Dentistry IQ. He has also shared the stage internationally as a dynamic speaker with many of dentistry’s leading speakers.
On the podcast we discussed:
Chris is a speaker at the Delivering WOW Summit, March 9-10 2018. He is also going to be delivering a 6 Months Smiles certification course whilst he is is Jamaica. If you would like to become certified, as well as attend the Summit, please head to Deliveringwowsummit.com . If you’ve been thinking of the right time to get certified for 6 Month Smiles, this is it!
This week on the Delivering WOW podcast I've recorded a solo episode where I share with you lots of tips and advice on how to get your Facebook posts to go viral. So many people have asked me in the past how I manage to get 40,000 people watching my videos, and how I manage to get similar results with the doctors that I've been working with. In this podcast episode I share the exact strategies that we use at Delivering WOW.
On the podcast I discuss:
If you want help with Facebook marketing you can get access to my full Facebook course, social media images, my Facebook funnel course, and email marketing course, all on the inside of Delivering WOW U. Please also join my free Facebook Group. Also, I would love to see you at the Delivering Wow Summit in Jamaica March 9-10 2018 - click here to find out more. Hope to see you there!
On this episode of the Delivering WOW podcast I am SO excited to introduce you to a rock start dentist, Dr. Ashley Joves.
Ashley is the Founder of Smile & Company, located in Folsom, Ca. Ashley announced via FB Live that she was officially doing a start-up, and that she was not going to “let fear and uncertainty” hold her back anymore. That post went viral with over 10,000 views. Ashley was able to become a local celebrity in her community, getting over 1100 people following her Facebook page, and 50 plus new patients booked prior to opening.
On the podcast we discussed:
This week on the Delivering WOW podcast I am so pleased to share with you my interview with a true leader in the dental industry, Dr. Robert Pick.
Dr. Pick is a popular business practice management consultant, coach, best-selling author, entrepreneur, and professional speaker. He is known for his high energy, fast moving, motivational, highly educational and entertaining programs.
Dr. Pick is the CEO of The Pick Group, a practice management firm designed to yield a happy, healthy and wealthy practice. He is also in private practice working in the ‘trenches’.
Dr. Pick received his Dental Degree, Certificate of Residency in Periodontics and his Master of Science Degree, Oral Pathology, all from Northwestern University. Dr. Pick is currently engaged in full time private practice of Periodontics, Implants and Oral Medicine in Aurora, Illinois. He is also a member of the attending staff of Northwestern Memorial Hospital and a Clinical Associate Professor of Surgery at the Northwestern University’s Medical School. Dr. Pick has also been involved with the Jack Welch Business Management Institute.
Dr. Pick is recognized by Dentistry Today as one of the top 200 Leaders in Continuing Education and has won this honor all 19 years that the award has been given. He is also on the Advisory Board of the Journal, Dentist’s Money Digest, where he also writes a monthly article. Dr. Pick has presented programs nationally and internationally, has published numerous articles and book chapters in the scientific literature and he has been on live closed circuit TV at both the CDS and Hinman Dental Meetings. As an official spokesperson for the American Dental Association he has frequently been featured in the media.
On the podcast we discussed:
Dr. Pick can be reached at www.thepickgroup.com (website coming soon!) and by email email@example.com.
This week on the Delivering WOW podcast I spoke to Dr. Evelyn Samuel.
Dr. Samuel became a Dental Practice and Small Business Efficiency coach by chance. After achieving her life-time goal of becoming a Dentist, she set out to provide excellence within her chosen field. She had a unique experience after her residency. She worked in many different types of practices as a contractor and saw first-hand that although many of the owner dentists were excellent clinicians, they didn't have systems in place to run their businesses effectively. In fact, she continued to see the trend of dentists who were hands-off with their businesses, many times hearing them say, "I just want to do dentistry."
When Dr. Samuel opened her first dental practice from scratch, she discovered she had a gift for running the business and even hired business coaches before opening her doors and 'hanging her shingle.' She and her team continuously read books on and took courses to enhancing the experience of her practice's customers/patients.
Years later after helping many colleagues set up/run their practices and publishing a book, '100 Things I HATE/Love About Dentistry: A professional's guide to efficiency profitability and sanity!' with practical vignettes of how to run an effective business, Dr. Samuel established her Efficiency Coaching Firm.
On the podcast we discussed:
Evelyn can be found at firstname.lastname@example.org and you can head to https://efficiencyinstitute.com/ to find information about her How to Start a Practice From Scratch course and virtual workshops.
This podcast episode is all about all Facebook marketing. It brings you a ton of information and a ton of value – definitely an episode not to be missed if you want to learn more about leveraging Facebook to grow your business.
The podcast episode is a rebroadcast of a Facebook Live Q&A which was delivered on the inside of the United Facebook Group – a Facebook Group for Delivering Wow U.
I’m so excited to have DJ on this podcast. DJ is marketing director, funnels expert, coach, and FB Ads strategist within Delivering Wow. He ensures that Facebook Ads and sales funnels are running effectively for our Inner Circle Members.
The questions that are answered in this podcast episode include:
If you want to learn more about funnels, Facebook advertising and how to take your practice to the next level, you can do all of that and more on the inside of Delivering WOW U - click here to find out more!
This week on the Delivering Wow podcast I had the pleasure of talking to Dr. Cyndi Blalock. Dr. Blalock passionately believes in ‘finding your tribe’. By finding your ideal patients and team, you can create the practice of your dreams.
Dr. Blalock completed her Bachelor of Science degree at Southeast Missouri State University in Cape Girardeau, MO and completed her Doctor of Dental Surgery training at the University of Missouri-Kansas City School of Dentistry. During her training she completed an externship in oral and maxillofacial surgery at Truman Medical Center.
Dr. Blalock is an active member of the American Dental Association, as well as the Missouri Dental Association and Greater St. Louis Dental Society. She has spent time at the Missouri Capitol educating Missouri state representatives and senators about issues effecting the field of dentistry. She also writes a column that appears in The Arch magazine and is proud to provide dental care to the service men and women in the Army, Navy, and the Missouri National Guard.
On the podcast we discussed:
You can find Cyndi on Facebook
If you haven’t done so already, please do make sure that you join the Dental Marketing and Profits Facebook Group
This week on the Delivering Wow podcast I’ve recorded a solo episode on the topic of email marketing and funnels.
Email marketing really can explode your practice growth, and this can be achieved by having an effective, automated funnel in place.
I’m so excited to announce that we have just launched our Funnel Mastery course in the WOW U – it’s free to all of our U members! So, it seemed timely to record an episode on this topic.
On the podcast I discussed:
Funnels enable you to build trust with people. The whole process can be automated and it can provide you with a consistent number of new patients…without you even having to pick up the phone.
If you want to know more about funnels, join me on Delivering WOW U Funnel Mastery Course, my signature Email Marketing Course, which teaches you how to get an AUTOMATED new patient flow at http://www.getwowu.com/.
This week on the Delivering Wow podcast I interviewed Sandy Pardue and I got to talk to her about Accounts Receivable or AR.
Sandy Pardue is a Director of Consulting at Classic Practice Resources and has over 35 years of hands-on experience in the dental field. Every year since 2003, Dentistry Today Magazine has recognized her as Leader in Consulting. She is a highly competent lecturer and consultant in the area of dental practice management.
In addition to traveling to private practices to set up workable systems and train teams, Sandy has given countless lectures and workshops at major dental meetings on every aspect of Scheduling, Accounts Receivable and Collections, Office Manager Training and Basic Organization in the dental practice. Hundreds of doctors and dental staff members have attended and connected with her interesting hands on approach
On the podcast we discussed:
You can find out more about Sandy, including her seminars, consulting programs and training events, on her website www.classicpractice.com.
This week’s podcast guest is none other than Dr. Glenn Vo. Glenn is a dentist, a podcast host, and he is doing amazing things in the dental industry right now with a focus on helping others to grow their dental practice without spending a ton of money!
Glenn was born and raised in Pasadena, TX. After attending the University of Houston and University of Texas-Arlington for his undergraduate work, he attended Baylor College of Dentistry for his dental training. In addition to running a very successful dental practice, Dr. Vo is the host of the Nifty Thrifty Dentists Podcast.
To get access to top Nifty Thrifty Deals go to https://niftythriftydentists.com/
To listen to Glenn’s podcast: https://niftythriftydentists.com/podcast/
You can reach Glenn in his Facebook group https://www.facebook.com/groups/niftythriftydentists/
This week on the Delivering Wow podcast I interviewed Michael Arias and I got to talk all about my favorite subject – marketing! Specifically, we talked about ground marketing.
Michael is a really good friend of mine. He’s the host of the Dental Marketer Podcast and he’s doing amazing things to help dentists with ground marketing.
Michael is from Texas where he graduated with a degree in Nutrition. He helped to start up two companies before moving to California – where he helped to start up another company working as a nutritionist. A client of his happened to be a Dental Consultant and he assisted him with his marketing. This led to working with more dentists – bringing in new patients to their practices. He went from bringing in a couple of patients daily …to overbooking the doctor's schedule, three months in advance, with quality patients!
Michael has worked with several dentists, dental groups, dental consultants, and agencies. He loves educating anyone who is interested in how to market their dental practice.
On the podcast we discussed:
You can reach Michael by heading to his website www.thedentalmarketer.site - where you’ll find links to his social media profiles and be able to listen to his podcast (the Dental Marketer Podcast).
On the podcast this week I had the pleasure of interviewing Dr. Emily Letran. Dr. Letran is a general dentist who owns two multi-specialty group practices in Southern California. She received her Bachelor of Science in Biology from UC Riverside in three years. She is a graduate of UCLA School of Dentistry (Dean’s Apollonian Scholarship) and received her Master of Science in Oral Biology from UCLA at the same time in four years. After graduation, she participated in the General Practice Residency at Loma Linda VA Medical Center and a mini-residency at Rancho Los Amigos Medical Center (both in CA.).
As a mother of three, Dr. Letran creatively balances work, family life, after-school life and her personal life as a growing entrepreneur. She continuously takes courses in clinical dentistry, practice management and marketing, attending multiple business forums to improve her skills to better serve patients. Her favorite activities include reading, creative writing, and “hanging out” with her three children - whether playing tennis, watching Netflix or enjoying Starbucks together.
Dr Letran is an author of several books. “From Refugee to Renaissance Woman” shares her story coming to the US as a refugee at 13 years old, and her newest book, “Commit to Embracing Your Big Life” offers insights and strategies to building a strong business.
Dr. Letran is also a Certified High Performance Coach, helping business professionals achieve highest performance in personal and business life, streamline business and increase profits, winning back time from work so they can enjoy that time with their family, children and pursue their passion.
Dr. Letran is actively involved in community services, sponsoring multiple local school and charity events. She created the Emily Letran Foundation dedicated to providing basic dental care to veterans and families of disadvantaged background, including the monthly Free Dentistry Day, where she and her dental team work to provide free dentistry for the less fortunate in area communities. Her Foundation is raising funds to attain a mobile dental unit where she can carry her services to outreached communities. The Foundation will also provide scholarships for high performance coaching to help business owners from disadvantaged background get a jump start in growing and accelerating their businesses.
With such an interesting background and life there is little wonder I was so pleased to talk to Emily on my show.
On the podcast we discussed:
Emily has a free ebook that you can download where she shares her story and her business strategies - click here to download.
You can reach Emily via her website- www.DrEmilyLetran.com
In this week’s podcast episode, I had the pleasure of talking with Dallin Gomez. Dallin is a 3rd year dental student at the University of Utah School of Dentistry. He is the president of his dental school's entrepreneur club and is the creator of the Facebook mastermind group, “Making Money After Dental School,” which he created to help students and new grads prepare for above-average business ownership.
Dallin lives in Sandy, Utah with his wife and two beautiful daughters, Rosie (3), and Chloe (1) and his favorite thing to do is go camping with them.
Dallin’s Recommended Reading:
In this week’s podcast episode I interview Dr. Joanne Block Rief.
Joanne is a third generation dentist that started in the dental field when she was 13 years old. She has a Bachelors in dental hygiene from University of Rhode Island as well as her DDS from University of Maryland. She worked as an associate for her father for 18 years before buying her own practice in 2004. Since that time she has built the practice, moved the practice and expanded the practice.
She started out with one computer, about 200 paper charts and two employees. She now has 2,500 patients, 18 computers and 12 employees in 13 years. Her collections have more than quadrupled in those 13 years and she has no paper charts.
Her passion is marketing her dental practice and sharing ideas with her colleagues. She enjoys going to lots of dental CE courses especially when it pertains to the business of dentistry. Dr. Rief has started lecturing to numerous dental study clubs on how she runs her successful dental practice and has consulted with dental practices also. Her motto is that she does not just work in her practice, she works on her practice.
In this episode we focused our discussion on the steps that you can follow to create a thriving, profitable practice.
In particular, we discussed:
In this week’s podcast episode I interview Gina Dorfman and Adam Bailey from Yapi.
Gina and Adam share really valuable insight into the features of Yapi - a paperless software solution for dental practices.
The Yapi software has been designed as a complete suite of solutions dedicated to maximizing efficiency and profitability of any dental practice. Yapi’s goal is to install truly automated processes that enhance the business side of dentistry, leaving busy doctors and their teams more time to concentrate on patients.
If you would like to learn more about what Yapi does then this episode is a must!
In this week’s podcast episode I had the pleasure of speaking to Dr. Arun Garg.
We talked all about how you can maximize the profitability of your practice by implementing dental implants.
Arun is already very well known by many of the Delivering Wow audience.
He is the founder of Implant Seminars, the nation’s largest provider of dental implant continuing education. He is considered the world’s preeminent authority on bone biology, bone harvesting and bone grafting for dental implant surgery.
Dr. Garg earned engineering and dental degrees from the University of Florida and then completed his residency training at the University of Miami Jackson Memorial Hospital. For 20 years Arun served as a full-time Professor of Surgery in the Division of Oral and Maxillofacial Surgery and as Director of Residency Training at the University of Miami School of Medicine. He was frequently awarded faculty member of the year by his residents.
He has written and published five books which have been distributed worldwide, and he is the past president of the ICOI and is the current president of the American Dental Implant Association.
Arun is a highly respected clinician and educator. He has been a featured speaker at dozens of state, national and international dental association conventions, and he has received numerous awards including outstanding educator by the ICOI and an award for best article published by the Implant Dental Journal.
I was so pleased to have Arun on my podcast.
Click here to find out more about Arun and Implant Seminars
In this week’s episode I interviewed Dr. Shakila Angadi.
Dr. Shakila Angadi is the owner of Palmer Smile Design in Easton, PA. As a mother, dentist and wife, she has strived to achieve balance in her personal and professional life for many years.
After practicing dentistry for over 10 years, Dr. Angadi realized that the empathetic communication and self-awareness techniques were the key to expanding her practice exponentially.
After being coached by leaders in dentistry and emotional intelligence, she was determined to expand her professional expertise to combine the two. Bridging the gap between professionalism and emotional agility, she is working on many projects to help dentists (and women) communicate and react with emotional awareness to improve the quality of their lives.
Shakila runs a Facebook Group called Emotional Intelligence for the (modern) Mom – a group where like-minded moms (not exclusively dentists) share tools and tips for shifting mindset to improve their lives.
In this episode I interview a great friend of mine, Dr. Ann Marie Gorczyca.
Dr. Ann Marie Gorczyca is a Clinical Adjunct Professor of Orthodontics at the Arthur A. Dugoni School of Dentistry, University of the Pacific, where she speaks on practice management topics including marketing, teamwork, treatment coordination, management systems, human resource management, and customer service. She has been a speaker at the 2011- 2017 American Association of Orthodontists Annual Sessions. In teaching and private practice for over 27 years, Dr. Gorczyca is formerly a faculty member at UCSF School of Dentistry, she has received teaching awards from UCSF and the University of the Pacific Dental Schools.
Dr. Gorczyca is a Diplomate of the American Board of Orthodontics and a member of the Angle Society of Orthodontists. She is in private practice in Antioch, California.
She has written her third book "At Your Service- 5-Star Customer Care for a Successful Dental Practice". She also wrote "It All Starts with Marketing" and "Beyond the Morning Huddle".
In this podcast episode we talk about the strategies that you can use to market your practice in really creative and innovative ways, and the importance of having a winning culture.
You can find out more about Dr. Ann Marie's practice here.
In this interview with Michael Stelzner, I share why Facebook Marketing is so powerful for local businesses, including dental offices.
Why Local Businesses Need to Go Beyond Review Sites
If your new patients hang out on Facebook, that’s where you need to be. People aren’t hanging out on Yelp or Google. Most people check Facebook first thing in the morning, between daily tasks, and in the evening. That’s why Facebook marketing needs to be your focus.
Creating the right content is important. A lot of businesses post information about how great they are and share a lot of stock content, but that really doesn’t work. Local businesses need to share their story and what makes their business unique. For example, if you have a plumbing company, what are you offering that’s different from everyone else?
To compete with photos of kids, community happenings, and articles, it's important to create engaging posts that connect with people and make them want to click, including content about community impact and what you do to change patients’ lives.
We also discuss the importance of gathering patient testimonials and running video campaigns as well as the importance of knowing your target audience.
It's important to be specific with your targeting.
Even with the right content and target audience, you can’t just put up a post and hope people see it. You need to be strategic. Retarget to people who have been to your website, your existing customers, Facebook lookalikes, and so on. To get conversions, you need to make the most of Facebook’s marketing tools.
Focus your marketing on what sets your business apart from competitors.
To start, determine what makes people want to choose your business and not someplace else.
Anytime you’re marketing on Facebook or elsewhere, you begin by highlighting little features that make your business special. Figure out what makes your business unique and focus on that in your marketing messages.
For example, in my practice, I ran a Facebook ad for teeth whitening that has provided a 5,000% ROI. Instead of simply targeting people within 10 miles of the practice, I showed the ad to women who met specific criteria. The teeth whitening ad appeared to women who are engaged, are between the ages of 24 and 55, and have interacted with the dental practice in some way.
Dr. Richard Low is the host of the Shared Practices Podcast, where each season he takes a deep dive into the road-map from new grad to successful practice owner. While in dental school, Dr. Low had the chance to work for Dr. Howard Farran at Dentaltown, producing the Dentistry Uncensored Podcast and writing for Dentaltown Magazine. Dr. Low currently is a resident at the Fort Hood, TX 2yr AEGD residency.
Richard Answers the Following Questions...
Learn More about Richard and The Shared Practices Podcast:
In this Episode, I interview Dr. Hoda Bassiri, the owner of Fusion Dental Care.
Hoda shares her story of becoming a dentist and discusses the importance of sharing your story with your team.
She shares the exact steps that she took to grow her practice quickly and discusses how she was able to align her TEAM to help her achieve the practice's Vision.
Hoda also discusses her strategy for building a unique practice culture, and the impact that it had on her practice's growth.
We also discussed:
Today I'm interviewing Reuben Camp from Darkhorse Tech and we're talking all out how you can ensure that your practice is HIPAA compliant in the dental age.