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In this episode, Dr. Holmes chats with Adrion Porter about the specific steps needed to create a phenomenal brand as well as 5 key elements that define a brand. Make sure to have your pen and paper to take notes, because this show will deliver!
Before launching FusionFlow Media, Adrion worked for Cartoon Network at Turner Broadcasting as Senior Director of Consumer Marketing. There he led marketing and brand management efforts for their tentpole animated franchises such Star Wars: The Clone Wars, Ben 10, and many others. As a lifelong Star Wars fanboy, overseeing Star Wars: The Clone Wars was probably Adrion’s most rewarding role – because he managed the direct relationship with LucasFilm. This included getting a chance to stay overnight at George Lucas’ Skywalker Ranch! Adrion also managed the network’s content strategy for their “First Look” advertising in movie theaters with NCM (National Cinemedia). Prior to Cartoon Network, Adrion was the Director of Market and Brand Development at HBO, where he led integrated marketing campaigns for award-winning shows like the The Sopranos, Sex In The City, and The Wire. Adrion also managed overall network brand strategy for Cinemax and HBO Latino.
Another great Star Wars moment happened in 2006 – while Adrion oversaw the “Star Wars – Double Trilogy in HD” Cinemax campaign. This was the first time ever that all six Star Wars films were broadcasted on television in sequential order.Prior to HBO, Adrion was a Senior Digital Marketing Manager for Citigroup within their E-Consumer division. There he managed the marketing launch of Citigroup’s new online products, including the first online credit card, and Citi’s first online person-to-person payment product.
Adrion’s educational background includes an MBA from Vanderbilt University, and a Bachelor of Business Administration from the University of Memphis.
He currently lives in the Atlanta area with his beautiful wife (Tracy), and his 7-year-old son (Kameron), and beautiful baby girl (Kaelyn).
You can reach out directly to Adrion on: Twitter | Facebook | Linkedin |
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Dr. Don Deems, trademarked the Dentist's Coach, shares lots of useful tips how dentists can systematize their practices for consistency. Dr. Deems discusses that all great athletes have a coach, as well as the mindset that dentists must have when taking on a coach.
Dentists typically find themselves consumed with running their practice and dealing with the unlimited demands that seem to surface daily. Working with a coach, dentists have the unusual opportunity to work on their business, instead of inside it. They have the opportunity to reflect on what they’re doing, to identify their interests and values, and have a silent, objective partner—like having your own private board of directors.
Because most dentists have a solo practice, they’re constantly second-guessing what they’re doing, trying to identify market trends, trying to keep up with changing technology and knowledge, hiring, firing, managing—you name it. Add a little government or other third party intervention, and it’s overwhelming to most. Attending practice management programs, workshops, and seminars help, but the underlying message they are often left with is “Do it like me.”
Thus, many dentists struggle for years trying to emulate other dentists and nearly always without success. Coaching draws on the client’s knowledge, intuition, innate wisdom, individual experience, and skills, using those aspects to assist them to develop the practice of their own dreams—not someone else’s dreams. A coach may enhance those client’s skills with further skills training, such as relating, listening, advising, strategizing, and the like. The possibilities are practically endless, and a dentist may choose to work with a coach for business or personal reasons—usually both.
What makes coaching so effective is due to many aspects inherent in the coaching process. For example, accountability is critical. Once you’ve identified what you want for your practice or for yourself, a coach assists you in keeping on track. Coaching is also highly valuable because it gives you someone else’s perspective—someone you trust because he or she knows you and your goals—which in turn opens possibilities that may have been hidden. A coach is a great sounding board for what’s working and what’s not…extremely valuable to dentists who are mostly isolated from one another.
Links Mentioned in this Episode:
The Dentist's Coach Ebook The Dentist's Coach®: Build a Vibrant Practice and the Life You Want" is no ordinary self-help or how-to book. In this 400+ page book, you'll be introduced to topics, skills, philosophies, and practical coaching experience and Dr. Deems' real-life experiences which you can use to catapult your practice and your life to new heights. In it you'll find the inspiration and motivation to be your best, to learn to solve problems in a more effective and efficient manner, and to learn coaching techniques you'll find valuable in your everyday life - including your practice. Dr. Deems is not only a practicing dentist, he's also one of the few professionally-trained-coaches in the U.S. to work exclusively with dentists. He knows dentists because he is one!
Flight of the Buffalo Recommended Reading by Dr. Deems: A hardcover bestseller now in paperback presents a management program that encourages employee leadership--which today's companies must have more of if they are to survive the coming decades
Click Here to Claim your FREE Book from Audible.com You will also get access to a FREE 30 Day Trial of this Amazing APP for reading books in your car, while working out, and while on the go!
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John Lee Dumas is today's guest, and I couldn't be more thrilled! Every year I kick off the New Year saying this will be the best year ever. And guess what, it always is. The #1 reason why I'm so confident is that I plan for success. I set goals! I am so thrilled that you have decided to follow my podcast. I am committed to bringing high-quality guests: Top Experts in Dentistry and Non- Dental Entrepreneurs. This podcast will always deliver!
I'm going to kick off 2016 with a topic that can change not only your path of success but also your life; I’m going to kick off the New Year with some advice from John Lee Dumas. After hosting over 1200 interviews on his award-winning podcast EOFire with successful entrepreneurs, John is definitely an authority on what it takes to achieve business success.
In this Episode, John and I discuss the importance of setting goals. John shares his story of success, including what makes his podcast unique, which system has helped him to focus on what matters most, and how he has built his massive brand. John also shares his passion project. It’s called the Freedom Journal: Accomplish Your Goals in 100 Days. It’s a hardbound, 300-page physical book that walks you step by step through the process of not only setting a goal but accomplishing it within 100 days.
The #1 Reason Entrepreneurs Succeed?
They SET and ACCOMPLISH Goals.
The Freedom Journal is YOUR accountability partner and will guide you through the process of setting and accomplishing your #1 goal in 100 days.
The Freedom Journal will:
Links mentioned in this episode:
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In this episode of the Delivering WOW Dental Podcast, Dr. Holmes shares strategies for getting the best ROI on your team. She discusses that what is takes for you to get the best return on the investment on your team, is for you to be a good leader. In this episode, Dr. Holmes shares the specific strategies that she used to make this month the best month ever, as well as shares today's Action Step.
Please make sure to visit www.facebook.com/jamaicasmiles.com to see the pinned post promotion discussed on the show.
Click here to download the freebie which was mentioned in today's episode.
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In this episode, Dr. Anissa Holmes talks about a game changer for your dental practice -
Facebook ad targeting.
Dr. Holmes discusses why you must test and measure every strategy that you use to market your practice, as well make sure that you clearly define your target audience.
Dr. Holmes dives deep into which posts are most effective for dentists to grow their Facebook community, as well as shares specific ways that you can increase the ROI of your social media investment.
Dr. Holmes shares 4 strategies for target marketing, which includes targeting your own custom audience, targeting your facebook fanbase, targeting by demographics and interests, and creating lookalike audiences.
If your found value in today's show, it would mean the world for you to Subscribe, and then Rate and Review our show.
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In this episode of the Delivering WOW Dental Podcast Dr. Anissa Holmes share systems and strategies which she has used to consistently receive a 1500 to 1 ROI on Social Media.
This show is an interview done by Dr. Mark Costes of the Denalpreneur Podcast.
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In this Episode Dr. Holmes shares the first step to getting MASSIVE Results. This step is to create a Vision for your practice as well as a Vision for your life. She shares that your practice is how you can create the income to achieve your personal dreams. She also shares why it is important to share your vision with your team, as well as shares team building exercises that can be done to help your team create visions for themselves. Dr. Holmes talks about the business cycle, where the dentist supports the team, who wows the patients, who grow the business, which supports the owner and the team.
Dr. Holmes talks about creating your uniqueness, and the importance of finding out what your patients want.
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Dr. Anissa Holmes shares the "Why" behind the Delivering Wow Dental Podcast. Dr. Holmes discusses how she helps dentists to get massive results by developing their Culture, Systems, and Brand. She also discusses the amazing ROI of Social Media.
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