Founder of Dental Boss Academy and the Dental Boss Platinum Coaching program, Dr. Anissa Holmes helps practices grow by focusing on leadership, effective case presentation, systems optimization, and implementing high return marketing. Dr. Holmes is also dentistry's leading digital marketing expert, having trained over 5000 practices to leverage social media to effectively grow their practices.
Dr. Holmes has been named one of Ultradent's Female Icons of Dentistry, Dental Product Report's TOP 25 Women in Dentistry, and has been featured in top publications such as Dental Economics, Dentistry IQ, Dental Products Report, and Entrepreneur Magazine. Dr. Holmes is also the author of the bestselling book, Delivering WOW: How Dentists Can Build a Fascinating Brand and Achieve More While Working Less.
In addition to coaching and being an International Dental Speaker, Dr. Holmes has been a featured speaker at Social Media Marketing World and Funnel Hacking Live, and her Delivering WOW Dental Podcast has listeners in over 125 countries.
Jonathan VanHorne is an accountant, and the founder of Dentist Metrics. DentistMetrics is an exclusive dental accounting and coaching company that is dedicated to helping dentists successfully navigate the competitive dental landscape. The most effective way dentists can start working on their business is by looking at the performance of the practice. Dollar for dollar, getting serious about tracking a practice’s performance will be the most game-changing process you can perform in your business. You will quickly be able to implement new processes, improve holes in your practice’s results, and drastically change the way you look at the business of dentistry.
In this episode of the Delivering WOW Dental Podcast, Jonathan and I discuss why it is important for Dentists to know their numbers as well as specific detailed examples of how dentists can better plan by knowing their numbers. Here we discuss the difference between having cash in the bank and having profits as well as which systems are critical when building a sound financial practice.
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