Waiting rooms are far from being the most exciting places in the world. However, there is a way that you can make your practice’s waiting room entertaining, educational and even (dare we say it) fun for patients.
On this exciting episode of the Delivering WOW Podcast, I’m joined by Dr. Michael Sernik, the CEO of Channel D, a company that creates fun, engaging, and customizable videos to play in your dental office reception area. Their bite-sized videos are high-quality and designed to stimulate interest in the treatments your practice provides. You can even customize videos to incorporate things like your team’s photos, names, logo, and a call to action that drives engagement and practice growth.
Channel D is so creative and unique. By showing short, fun, and informative videos to patients as they wait in your reception area, you can keep them entertained while showcasing a consistent message that educates patients on your latest treatment options. This is an incredible service that I highly recommend, especially if you want to make sure your patients come back to your practice for their next dentist appointment.
In this episode, we discuss:
To listen to this episode of the podcast, go to: deliveringwow.com/177
Hi guys, I hope all as well wanted to come on today and tell you some really exciting news. We are, as many of you guys know starting our YouTube channel, which is dental boss TV, I am so excited about it. But actually wanted to share a little bit of the behind the scenes of getting started with this YouTube channel and why I decided to actually go ahead and create the channel. Okay, so today is all about how I decided to start a YouTube channel, what we're going to be helping people with, and quite frankly, what I had to do to figure this thing out because as many of you have heard me talk about before, I don't know anything about YouTube. As you guys know, I love social media. I love Facebook marketing, but YouTube is something that I have not spent any time on. And so as I started to look at how can I help more people How can I do more teaching? How can I spread the word? I thought you know, what would be really cool is to create a YouTube channel, dental boss TV, where every week I could give a lesson, right? And it would be a quick lesson to be able to help you to grow your business. But the issue a few things is I did not quite know the tech. I didn't know the format of how to how to be able to communicate and teach effectively on YouTube because I've typically done it on Facebook or inside of our coaching programs. Or if I'm speaking on stage, and I actually did not understand the whole keyword thing, and all of that stuff. And so what I actually decided to do was to seek out some friends who had really great YouTube channels that had a lot of followers. followers that were doing exactly what I wanted. And so I reached out to one of my, one of my mastermind members in my inner circle. And he said, you know, you've got to speak to the sky, Scott. And so I spoke to Scott and decided before the end of the conversation, that he was going to be the one that was going to help me to launch my YouTube channel. And so what's been interesting is that you know, sometimes we are the teacher, and sometimes we are the students. And I went in and I said, Listen, I don't know, anything, but I know that I want to be able to have this opportunity to help. And I know that at first, it's going to maybe suck. And as I do it over and over again, it's going to get better kind of like when I did my first podcast if you go back For the first episode, it was pretty bad. And now I can get on and talk, you know, without, without any effort, right. And so I told him, I said, I know. The first episodes may not be as great as we're going to be. But I want to shortcut and fast track that time. And so if you can, if you can mentor me if you can coach me, I also know that I want really cool thumbnails. I want to be able to make sure that
the thumbnails are interesting and unique and it grabs people's attention so that they will want to watch the videos. And so what's been really cool is I actually hired him about a month ago. And so far, what we've actually done is I've actually done a complete photo shoot with him giving me the exact poses of what I would need to do for my thumbnails given me examples of Other people, he actually went in and did keyword research for, for our industry. Interestingly, he used to own a dental lab, and he's got a bunch of dentists and his family, which is awesome. So he already knows the dental space. But we actually created a plan of different categories or types of content that I would teach and looking at keywords of what people are searching for, what people need, where they're getting stuck, what dentists need help with, and that would allow me to be able to actually speak to what people are saying that they need help with, which is really cool. Now, there are so many lessons here because I, you know, I had a desire to do something. I didn't know how to do it. I essentially found someone who already had the knowledge I decided to know what This is my result, I want to shortcut my path. And so I said, you know, I'd love to hire you so that I can get your knowledge. And the lessons are that also because of that, I said, You know, I want an interesting thumbnail. And not only was he able to help me with that, but he was able to say, here are other poses or thumbnail photos that people have done, that have already worked have already been proven to work. Instead of me trying to figure it out. I'm literally in the photoshoot looking at all of these examples. And so as you are going to our YouTube channel, you're going to start to see these images that are created and these thumbnails and, and you'll be like, Oh gosh, I remember that. She said that she did that. The other really cool thing is, you know, having an expert. It was so cool because I didn't have to do the research. I didn't have to guess what people need help with. There are actually, you know, their systems already created of how to do that research. And having someone to step in and say, this is the plan, this is the system. Really, really easy for me to follow. And, you know, now we are actually going back to the past videos that we put on YouTube that have been more of an interview style. And for consistency, we're changing out those thumbnails. And he's given me instruction of how to train my internal team with delivering well to actually go in and up to update those images as well. So giving me instruction of how to train my team now. Why am I telling you all of this right? What was
the purpose of this story?
Number one is just to take you behind the scenes of what we're doing with our YouTube channel and why I decided to create it. But also, there are so many lessons and so many people come to me all the time and they say, Anissa How is it, that you're able to do so many things? Right? How is it that, you know, other people are trying to figure things out, and all of a sudden, it looks like you are already an expert. And the fact is that I'm really not an expert on YouTube. But one of the actions that I take and the action that people like us take, who get to results faster, is that we seek out the experts, we seek out the mentors, we are okay. with not being great at first and going ahead and doing it anyway. And constantly saying, This is what I did, how can I make it better? This is what I did. And what's really interesting as we started to look at the tech right and I'm so used to using my phone to do Facebook Lives, and You don't even use my phone right now for this podcast. And I, you know, have a nicer camera. But that's more of a learning curve right with video and transferring of files and different lenses. And I know that if I had to now incorporate that, in addition, to also all the other things that we're doing, which is do your photoshoot, and just start doing content if I had to now learn a new piece of technology, in order to get started, it might be a block. And so it was really important for me and decided to start this channel was thinking about what are the things that are going to keep me stuck from taking action and eliminating them and so although it would have been nicer for me to record with a DSLR camera, I knew that that would be a block for me, right? One thing that he recommended, you guys hear my dogs barking in the background. One thing that he recommended was that I actually record in my office, right instead of recording in my home office or recording, you know, out somewhere, he said, you know, it'd be really cool to record in your office. And so now I had to create a specific time where I can go into my office. And I found that time, right. So I said, You know what, I can go in on a Friday afternoon because we close the half-day, and I can record my videos then. And so it's just, the whole point of it is guys, like, whatever you want to achieve, right? Whatever you want to learn. Maybe it's going to be, you know, how do you build systems that will last How do you understand how to use social media, right now to be able to increase productivity or profitability, how to be able to improve case acceptance, right? Anything that you want to learn, right how to schedule effectively, how to become a better leader. There are always people there that have the knowledge. You know, maybe it's asking your friends, your colleagues, you know, who have you used that's been successful. You know, maybe it's making a post inside of our delivering wall movement, Facebook group for all of you who are dentists, right? Maybe it's seeking out maybe it's messaging me directly, and saying, Hey, I'm struggling with this. Can you help me with this? Or is there someone you recommend, right? Because there's always knowledge out there, you just have to. Once you make a decision that that's what you want. Then you just have to go ahead and get Started and so that's my message for you. Hopefully that's helpful for you and that serves you. As always, I really love connecting with all of you guys,
and I look forward to chatting with you guys on our next episode.
On this episode of the podcast, I’m thrilled to be joined by Jennifer Turner, our very own Dental Hygiene Profitability Coach at Delivering WOW.
Jennifer helps dental practices drive growth with key metrics, KPI's, scorecards, and business process improvement systems. Essentially, she gives you what you need to run a successful dental practice. Jennifer has had many incredible accomplishments throughout her career, including her former role as the Editor in Chief of Preventive Dentistry Canada, developing numerous webinars and authoring articles within the dental hygiene industry.
Nowadays, Jennifer’s primary focus is helping dentists get ‘the lightbulb moment’ where they learn to believe in themselves, grow their careers and scale their dental practices.
In this episode, we discuss:
If you’d like to learn more from Jennifer and find out how you can grow, scale, and market your dental practice, consider joining the Delivering WOW Platinum Mastermind group, where Jennifer is an active coach and you’ll learn about practice growth, marketing, and so much more!
To explore other episodes and for more info go to: deliveringwow.com/176
Hi, guys. Wow, it has been a long time for one of the podcast in my car. And I'm super excited to be coming back on we have had so many changes over the last eight weeks in, in the world in dentistry in my practice and delivering Wow. And, boy, it's finally where I am coming up for breath. Prior to COVID-19. Of course we had our Delivering WOW Summit. And it's so interesting because the summit as the summit ended, which was on the Saturday, it was actually the Friday before that things started to shut down and we really all became aware of what was really happening. We had no idea where we would be today, but really interesting. The summer
It ended on Saturday a little bit early. And on Sunday morning, headed back home. And then Monday, I'm actually closeed my practice. And so it's been a really interesting few weeks. So I just wanted to catch you guys up on what has been happening and what we are currently doing, to make recommendations of how you can can reopen your practice and things that you should be focusing on. So, for the last eight weeks, we have been honestly working our butts off helping practices helping owners helping teams, many of you guys know of course that I'm the founder of the Platinum mastermind, we went into overdrive, realizing that doctors are going to need so much not only just supportive, what to do to work on their businesses, but just mental support, to be able to get them through this time.
And you know what we're working on was distractions honestly just working on your business.
We went into teaching virtual meetings, how to use zoom. We went into making sure that you knew how to effectively work on your business things you could work on just sharing a few things that we helped practices with.
was really looking at creating, for example, KPI calendar. So what are the things that you do daily, weekly and monthly?
that will allow you to have that checklist. So if you are hiring a new team member, or you are having a team member, that's out everybody has that checklist of what's done for each individual team member, we actually went a deep, deeper and a bit further for our practices that we had done these calendars with. We started talking to them about the power of documentation.
Documentation of exactly what you do. And so looking at, you know, for example, the 10 things that a scheduling coordinator does in a day writing down where the whatare the steps of each individual action item that you're doing. And if you have the ability to create recordings to talk through exactly what you do, or to even screen share how you are, how you're doing your different steps of your procedures really, really powerful. We went into showing you know how to save these videos, save these documents in folders within Google Drive and then organizing it within columns and different categories within Asana. So we started geeking out on some pretty, pretty amazing stuff. So that now practices have virtual SOPs or standard operating procedures.
We obviously had our virtual summit which allowed us to
restream our summit videos, which is really awesome our speakers really brought it this year and I think it's because they realize you know what they were there for a purpose and they were going to give and pour out all of themselves into the attendees who made a decision to
to fly in for the summit and so pretty, pretty dynamic event, we wind it up again, streaming that photo for three weeks on our delivering wall Facebook page is pretty, pretty awesome. We're able to get that
started pretty quickly. Of course, we had lots of videos and interviews with experts and hiring Virtual Console. I started teaching you know, marketing systems and then we we ended up having
over 900 practices join us in our Platinum mastermind gold program, which is I totally did not expect that but
What it really showed me is that doctors really understood the power of training and working on their businesses and they stood up and said yes, I need help me coaching. And so we opened up our platform we made major pivots and shifts. So in the past we have had our monthly marketing campaign service that provided
images and the copy or the words for Facebook ads, articles, etc. Monthly campaigns that included flyer suppose in the office and the newsletter words to send out to patients and all that stuff. You know, we have that service. We incorporated that into gold. We started having weekly challenges with that, that free access that we gave to those practices in gold. It was really cool again seeing them do their KPI calendars.
Seeing them create
a ton of engagement and grow their Facebook audiences, we actually worked on setting up Facebook audiences. And so many of them had so many people reaching out even during these times asking for appointments. So pretty awesome stuff. So where are we now we are essentially two months.
Two months in and practices are opening back up. And so what's going to be really important now is looking at how you schedule and block scheduling and how can you maximize your revenue and in the year really, really well. And I can tell you, I've been on vacation before for a month, come back and we still had our best year ever. And so I'm going to encourage all of you to be really strategic about cash flow, looking at historicals in terms of what were your production numbers, breaking it out down into services, you know, what was the revenue per service was
Is what was the collections historically? What were your expenses historically and really looking at planning? And saying, Okay, well, how fast can we not only get to where we were before, but how fast can we surpass the revenue that we had, because we do have a huge opportunity, we have a clean slate, in terms of a schedule. And so making decisions to look at our time and be very strategic about where replace patience is going to be huge to be able to determine the revenue that we have and how we end the year. And so what I'm recommending is that you look at time blocks, and the only thing that gets placed into those time blocks are specific services. So and the services are based on on revenue, right? So if you have a time block for an hour, and you're able to do four fillings in an hour, then that's what you're doing.
going to want to do so making time blocks where you're either doing a crown, or you're doing four fillings or you're doing a root canal, anything that allows you to be able to predict your revenue for that hour, it's going to be significant. Also, looking at hygiene, once you're able to start bringing in your hygiene patients, and looking at scheduling those, those perio patients, it's going to be really, really
important because those patients are the ones who need the most help, right? They have active infection, many of them and disease and so we want to make sure we prioritize those, those patients and then again, being strategic about placing them on our schedule in those blocks will ensure that we're able to be
be able to predict
our revenue. So really, really powerful stuff.
One thing that we have to look at as well
With the additional cost of PPV, and the shortage of appointments, the importance of really looking at getting patients in from multiple procedures per visit and letting them know, you know, we have many patients we're wanting to schedule, you know, when you're calling them and, you know, maybe they have three crowns that are unscheduled or they have seven fillings or, you know, five fillings and saying, we want to make sure that we give you priority, because this work, we know is really important that we get you scheduled for so we're giving you that call to give you priority to get you scheduled. But this is the thing, like once we schedule you, it might be a while before we can get you for your next visit. And and so what we're recommending that you do is do come in and do all of your treatment that you can in one visit, you know if you've got to look at financial arrangements, then look at that, but really it's going to be very powerful.
And the thing is that many people are working from home and they have flexible schedules. And so in the past, they might not have been able to do these longer appointments, but now they have the ability to do so. Which is, which is going to be very helpful for them. And then also in terms of your actual expenses in your, in your practice, if you're able to do three patients in a day instead of eight patients, and that's going to decrease the risk because you have fewer people in and out of your practice. You also have, you know, less time so you have to be breaking down cleaning down the rooms, less PP because you are with one patient for the day instead of six or seven. And so it's going to make more financial sense and even for the patient again, if they're having to come and do one filling, one filling, one filling the peep the PP for that, you know section of seven fillings is going to
be significantly higher than if they come in one visit. So definitely recommending that you have those conversations with patients in terms of multiple procedures in one visit. Alright, so hopefully this was super helpful for you. I have really missed doing these podcasts in my car. But I think it's a really great way to kind of take you behind the scenes of, of what we're doing, what's working, how we're helping people, and giving you some really clear tips in and ideas of how you can grow your business. All right. Hopefully that's helpful and we will chat soon.
I’m super excited to be joined by Jay Glazer and Howie Friedman from the Crazy Dental Price Club on this episode of the Delivering WOW Podcast to talk about how you can save a lot of money on dental supplies.
Crazy Dental Prices is a dental company and manufacturer authorized dealer. They specialize in finding and offering guaranteed cheapest pricing and the very best in class logistics.
Founded in 1985, Crazy Dentist Prices has decades of experience helping dentists save money on essential supplies. The company operates as a member only service, granting dentists access to crazy low prices on all of their favorite brand name products.
On this episode, we discuss:
To find out more about Crazy Dental Prices, check out their website and sign up today to start benefiting from their incredible service.
If you want to save 10% off your order with Crazy Dental Prices, use code WOW10 at checkout.
When you checkout with your first order that’s over $1000, use the code WOWLIGHT and Crazy Dental Prices will send you a FREE curing light!
To explore other episodes and for more info go to: deliveringwow.com/175
Have you ever worried about what would happen to your dental practice if you were unable to work?
Jordan and Bryan Brenner wanted to create a safety net for dentists so that they would be protected in their time of need. So, they co-founded Dental Safety Net, a company that connects dentists to help support each other during difficult times.
Dental Safety Net is a network of dentists and practitioners who are willing to go above and beyond for their fellow doctors. Their mission is to provide peace of mind for dentists and their families in times of need. If you have to unexpectedly stop working for whatever reason, Dental Safety Net has your back. They make sure that your business is protected as well as you and your family’s financial well-being.
In this episode of Delivering WOW, I talk to Jordan and Bryan Brenner about their company and how they can help dentists when life takes an unexpected turn.
In this episode, we discuss:
To learn more about Dental Safety Net, you can visit their website or give them a call (206) 880-0513
To explore other episodes and for more info go to: deliveringwow.com/174