In this episode, Dr. Holmes chats with Adrion Porter about the specific steps needed to create a phenomenal brand as well as 5 key elements that define a brand. Make sure to have your pen and paper to take notes, because this show will deliver!
Before launching FusionFlow Media, Adrion worked for Cartoon Network at Turner Broadcasting as Senior Director of Consumer Marketing. There he led marketing and brand management efforts for their tentpole animated franchises such Star Wars: The Clone Wars, Ben 10, and many others. As a lifelong Star Wars fanboy, overseeing Star Wars: The Clone Wars was probably Adrion’s most rewarding role – because he managed the direct relationship with LucasFilm. This included getting a chance to stay overnight at George Lucas’ Skywalker Ranch! Adrion also managed the network’s content strategy for their “First Look” advertising in movie theaters with NCM (National Cinemedia). Prior to Cartoon Network, Adrion was the Director of Market and Brand Development at HBO, where he led integrated marketing campaigns for award-winning shows like the The Sopranos, Sex In The City, and The Wire. Adrion also managed overall network brand strategy for Cinemax and HBO Latino.
Another great Star Wars moment happened in 2006 – while Adrion oversaw the “Star Wars – Double Trilogy in HD” Cinemax campaign. This was the first time ever that all six Star Wars films were broadcasted on television in sequential order.Prior to HBO, Adrion was a Senior Digital Marketing Manager for Citigroup within their E-Consumer division. There he managed the marketing launch of Citigroup’s new online products, including the first online credit card, and Citi’s first online person-to-person payment product.
Adrion’s educational background includes an MBA from Vanderbilt University, and a Bachelor of Business Administration from the University of Memphis.
He currently lives in the Atlanta area with his beautiful wife (Tracy), and his 7-year-old son (Kameron), and beautiful baby girl (Kaelyn).