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The Delivering WOW Dental Podcast

Founder of Dental Boss Academy and the Dental Boss Platinum Coaching program, Dr. Anissa Holmes helps practices grow by focusing on leadership, effective case presentation, systems optimization, and implementing high return marketing. Dr. Holmes is also dentistry's leading digital marketing expert, having trained over 5000 practices to leverage social media to effectively grow their practices. Dr. Holmes has been named one of Ultradent's Female Icons of Dentistry, Dental Product Report's TOP 25 Women in Dentistry, and has been featured in top publications such as Dental Economics, Dentistry IQ, Dental Products Report, and Entrepreneur Magazine. Dr. Holmes is also the author of the bestselling book, Delivering WOW: How Dentists Can Build a Fascinating Brand and Achieve More While Working Less. In addition to coaching and being an International Dental Speaker, Dr. Holmes has been a featured speaker at Social Media Marketing World and Funnel Hacking Live, and her Delivering WOW Dental Podcast has listeners in over 125 countries.
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Now displaying: June, 2017
Jun 17, 2017

In this interview with Michael Stelzner, I share why Facebook Marketing is so powerful for local businesses, including dental offices.

 

Why Local Businesses Need to Go Beyond Review Sites

If your new patients hang out on Facebook, that’s where you need to be. People aren’t hanging out on Yelp or Google. Most people check Facebook first thing in the morning, between daily tasks, and in the evening. That’s why Facebook marketing needs to be your focus.

Creating the right content is important. A lot of businesses post information about how great they are and share a lot of stock content, but that really doesn’t work. Local businesses need to share their story and what makes their business unique. For example, if you have a plumbing company, what are you offering that’s different from everyone else?

To compete with photos of kids, community happenings, and articles, it's important to create engaging posts that connect with people and make them want to click, including content about community impact and what you do to change patients’ lives.

We also discuss the importance of gathering patient testimonials and running video campaigns as well as the importance of knowing your target audience.

It's important to be specific with your targeting. 

Even with the right content and target audience, you can’t just put up a post and hope people see it. You need to be strategic. Retarget to people who have been to your website, your existing customers, Facebook lookalikes, and so on. To get conversions, you need to make the most of Facebook’s marketing tools.

Focus your marketing on what sets your business apart from competitors.

To start, determine what makes people want to choose your business and not someplace else. 

Anytime you’re marketing on Facebook or elsewhere, you begin by highlighting little features that make your business special. Figure out what makes your business unique and focus on that in your marketing messages.

Your marketing stories can target extremely specific sets of people, especially a very warm audience.

For example, in my practice, I ran a Facebook ad for teeth whitening that has provided a 5,000% ROI. Instead of simply targeting people within 10 miles of the practice, I showed the ad to women who met specific criteria. The teeth whitening ad appeared to women who are engaged, are between the ages of 24 and 55, and have interacted with the dental practice in some way.

 

 

Jun 6, 2017

Dr. Richard Low is the host of the Shared Practices Podcast, where each season he takes a deep dive into the road-map from new grad to successful practice owner.  While in dental school, Dr. Low had the chance to work for Dr. Howard Farran at Dentaltown, producing the Dentistry Uncensored Podcast and writing for Dentaltown Magazine.  Dr. Low currently is a resident at the Fort Hood, TX 2yr AEGD residency.

 

Richard Answers the Following Questions... 

  • I'm freaking out about my student loans, they're keeping me up at night. What should I do?
  •  What do I do with extra money while in dental school or as an associate?
  • When is it worth it to refinance? Who should I go with?
  • What's the best way to budget without getting burned out?
  • Should I think of Investing vs Student loans as primarily an interest equation?  Baby Steps for Increasing Your Income to Crush it

 

Learn More about Richard and The Shared Practices Podcast:

http://www.sharedpractices.com/

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