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The Delivering WOW Dental Podcast

Founder of Dental Boss Academy and the Dental Boss Platinum Coaching program, Dr. Anissa Holmes helps practices grow by focusing on leadership, effective case presentation, systems optimization, and implementing high return marketing. Dr. Holmes is also dentistry's leading digital marketing expert, having trained over 5000 practices to leverage social media to effectively grow their practices. Dr. Holmes has been named one of Ultradent's Female Icons of Dentistry, Dental Product Report's TOP 25 Women in Dentistry, and has been featured in top publications such as Dental Economics, Dentistry IQ, Dental Products Report, and Entrepreneur Magazine. Dr. Holmes is also the author of the bestselling book, Delivering WOW: How Dentists Can Build a Fascinating Brand and Achieve More While Working Less. In addition to coaching and being an International Dental Speaker, Dr. Holmes has been a featured speaker at Social Media Marketing World and Funnel Hacking Live, and her Delivering WOW Dental Podcast has listeners in over 125 countries.
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Now displaying: May, 2016
May 25, 2016

Andre is an author, inspirational speaker, coach and certified trainer. He is the Creator of The CREW Process, and co-creator of the periodontal StatCk (Stat Check).  Today, Andre celebrates close to 30 years in dentistry and the practices using his CREW Process have found great personal success.  Andre is known to be motivational, genuine, down-to-earth, frank and devilishly funny.

In this Episode, Andre and I discuss what is takes to be successful in getting your patients to accept treatment plans. Andre gives special focus to the area of treatment planning in the area of Periodontal services.

Here's what we cover:  

  • Why so many patients have a hard time accepting their Periodontal treatment plans.
  • Why every dental office needs a clinical protocol that they follow for treatment of periodontal disease.
  • What common mistakes dentist making as it relates to treatment planning periodontal treatment.
  • The role of verbal and diagnostic skills
  • What it takes to have better conversion on treatment plans

Andre also discusses his revolutionary approach to systematizing the diagnostic process, based on A, B, C, D,'s

A- Asymptomatic

B- Bleeding

C-Calculus

D- Depth/Disease

F- Failing

A- Asymptomatic

B- Bleeding

C-Calculus

D- Depth/Disease

F- Failing

May 19, 2016

Woohoo.. We have made it to Episode 30...And this is s GOOD one!

 

In this Episode of the Delivering WOW Dental Podcast, I take time to answer the most commonly asked questions that I get from dentists....

1.) Where Should I Begin When Starting To Market My Practice.

2.) Why Do You Feel That All Dentists Need to Use Facebook to Market Their Practices.

3.) Why is Facebook  Marketing NOT Working for Me to Get New Patients?

4.) How Do I know How Much To Spend on Marketing.

 

Here I discuss which forms of marketing work as well as where to start. I discuss which forms of Marketing give the best ROI, and well as how to calculate ROI. I discuss the role of targeted marketing, and how it can help you to reach your ideal audience and grow your new patient list.  A lot of time is given to common mistakes that dentists make with Facebook, as well as how that impacts their new patient numbers.  A special focus is given to how to determine your marketing budget.

 

Links in the Show:

"7 Simple Strategies to Getting Your 1st or Next Thousand Likes on Facebook" Course

The Delivering WOW Hangout: My FREE Facebook Group

 

May 13, 2016

Justin Morgan, aka "the dental marketing guy" is a dental marketing enthusiast, specializing in getting your dental website to rank highly on search engines. Justin is different from many SEO experts because he believes in performing a comprehensive analysis to determine if SEO is the right solution for your practice. Justin believes that when you take a deliberate approach towards marketing, the tactics you choose will be more effective than if you rush into it. He is also the host of the dental marketing guy show on YouTube.

In This Episode we discuss the importance SEO in building your marketing strategy. We also discuss the importance of sharing great content so that search engines see your content as engaging and relevant. We discuss the importance of online reviews, Google Adwords, and how you can organically grow your SEO. We also discuss the link between SEO and Social Media, as well as how you can set your SEO budget for an optimal ROI.

May 3, 2016

Dave Kerpen is a top Linked-In influencer and the CEO of Likeable Local and Likeable Dentists. Dave is also the the New York Times bestselling author of Likeable Social Media as well as the author of the Art of People.

On today's show Dave andI  discuss why every dentist needs to be on Facebook as well as what it takes to be "Likeable" on Social Media. Here we discuss exactly what should be shared on social media to be successful as well as why social media is like "word of mouth on steroids". We also the discuss the importance of having great people skills, and mastering the "Art of People".

With Facebook being the #1 Ads Platform in the world, there is a great opportunity for dentists to take advantage of this platform to grow their practices!

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