This episode is jammed packed with strategies to take your practice to the next level!
This episode is a broadcast of an interview that I did with Michael Arias on the Dental Marketer Podcast.
In this episode, I discuss Facebook Marketing and why dentists should include Facebook in their overall marketing plan.
I discuss what must be done before you start running ads, and how to get your posts to go viral..
We then shift gears a little and talk about goal setting, and how you can achieve just about anything in life once you have a clear vision and reverse engineer how you will achieve it!
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This episode is a transformational episode.
In this Episode, I discuss the mindset needed to get ready for BIG things to happen in your practice and your life.
I discuss how I was able to build a mega-profitable dental practice that has raving fans, and at the same time have time to travel the world and spend time with my family.
I spoke about designing my practice's vision and reverse engineering how we would achieve the practice's goals.
I spoke about the slices of life, and the importance of scheduling in time to focus on what matters most.
We then get into the details of how to achieve your practice's goals in record time and the 2 things needed to fast-track your results.
This interview is from the upcoming Time Freedom Online Summit Taking Place January 16-27.
This episode is once where I was interviewed by Yanique Grant, on her Navigating The Customer Experience Podcast.
In this episode, I share the strategies and actions needed to create a delivering wow experience in your practice.
I also speak about the importance of being unique as well as some of the things that are limiting businesses from really delivering that WOW.
I speak about the correlation between poor leadership and poor customer experience in a lot of businesses, as well as how I stay motivated every day.
Here's an excerpt from the Show notes from Episode 30 of Navigating the Customer Experience
Anissa Holmes shared the first step of creating an amazing practice; one that people talk about, one that has a fascinating brand is first creating that vision and saying, “What do I want to be known for? At the end of the day, what am I working for? What do I want to achieve?” Her vision was to create the number 1 dental practice in the country known for delivering an amazing wow experience and that was the vision that they would be there and that was the vision before anything was put in place and from there they said “What sort of practice would we need to be? What sort of team members would we have to have? What would have to be our core values?” Before they did anything, they actually thought about what they wanted to be and when she says “we”, it really is “we”. She feels like businesses that are super successful, if you look at Zappos, Amazon, Disney – it’s all about the team and for her when she was creating her core values for her company, she involved the team and they said “What do we want to be known for?” They did things like saying they wanted to be very unique, they wanted to make an impact on the community, they wanted to build strong teams, and they wanted to be known for delivering wow. So they set those core values out and so every decision they make had to be in align with those core values, so pursue growth and learning and so having those luncheon learn session where her team is constantly training and having book clubs where they are reading books together in terms of growing business and personal development with a kindle and that was something she did for her team, she thinks it’s really important, many people create this checklist and just put it down somewhere or hang it up but they don’t live it and once you have that, you know your vision then you have to say what sort of business do we need to be, what sort of team do we have to have and then you have to start creating amazing systems and really just designing how you are going to get there. - See more at: http://yaniquegrant.com/episode-030-achieving-extraordinary-results-delivering-wow-dr-anissa-holmes/#sthash.mGIgBjUM.dpuf
Lisa Marie Spradley, FAADOM, is the Front Desk Lady. She has worked in the front office for 20 years and understands the struggle to put patient’s needs first while still taking care of the business of the front office. As a coach and speaker, she trains teams to develop conversational skills that can lead to more production and increase in-office referrals. Lisa is a published author having written articles for industry publications such as Dentistry IQ, The Dental Geek, and AGD Impact. Her ebook “Press 3 to File a Claim,” is available for purchase online at www.press3tofile.com. An active, lifetime member, and Fellow of the American Association of Dental Office Managers (AADOM), Lisa was honored to be named the 2014 AADOM Office Manager of the Year. Her years of experience as an office manager led her to create in office workshops that offer a common sense approach to help teams strengthen leadership and communications skills, and focus more on individuals.
In this episode we discuss:
-the benefits of investing in team training, and different ways that you can train your team
-What systematic way that team members should be answering the phone
-If someone were to call and ask, how much is a crown, how you should respond
-The role of the front desk in the overall customer experience
-The role of the front desk in creating the practice’s culture
-How to manage conversations with patients when you are out of network
Make sure to join us on the inside of the Delivering WOW Hangout, the free Facebook groups of the Delivering WOW Community: www.deliveringwowhangout.com
In this episode of the Delivering WOW Podcast, I interview Marcia Woon Choy, my business coach.
In this episode we discuss my journey of building a Delivering WOW practice.
We discuss how I was able to transform my team, and the systems which were put in place to build a practice that could run without me.
We discuss the exact strategies which were used to create a practice full of raving fans, and the specific strategies which were put in place to fast-track success.
In this episode you'll learn:
How you can get your team aligned, and what to do when your team members are resisting change
The concept of working on your business vs working in your business
Dr. John Montoya is a dentist and the founder of Elm Savings Plan. John found that patients in his practice that didn't have insurance kept asking "what plan do you recommend I sign up for". The difficult dilemma was that he couldn't recommend any specific plan because they all have their own issues with either less than ideal coverage for the patients or significantly decreasing the doctor's fees. Elm Savings Plan was formed to solve a need that he found in his own practices. This is a solution to help dental practices thrive and grow. He is most passionate about his faith, his family, and his education.
In this episode we discuss:
We also discuss which sort of procedures can be included in a savings plan as well as the best way to market a savings plan.
To find our more, visit Elm Savings Plan
Enter promo code "Anissa " to save $750.00 off sign up fee
Vidal Cisneros Jr is podcast host of Thriving Beyond. Vidal has keynoted conferences and has been featured and written for The Huffington Post and The Good Men Project.
As a contributing author of Chicken soup for the soul, Vidal teaches others that to find success and uncover purpose in our lives we must master our personal habits, step out of our comfort zone, and surround ourselves with people who have achieved success.
In this episode we discuss:
The importance of having a personal vision for your life
The role of goal setting in getting results
Which sort of mindset is needed to maximize results
How setting deadlines to achieve your goals can fast-track your success
Why it's important to get someone to hold you accountable
How can you get your team to buy into your practice's vision
Which systems can be put in place to make sure that you achieve your goals
Which single thing you can do to fast-track your success
Before working strictly in the dental industry, for the past 11 years, Weston was Co-Founder and Partner in Lunsford Peck, a successful Certiﬁed Public Accounting ﬁrm that focused on delivering strategic planning and CFO services to the business owner with the objective of improving their quality of life and strengthening the ﬁnancial position of their business. During this time he worked with hundreds of dental and medical professionals.
Weston developed an innovation technology known as Dental Intel, which successfully increases the proﬁtability and health of a dental practice. He believes the greatest achievement Dental Intel has reached is its ability to improve the quality of life for the doctor and the dental team.
In this episode, Weston and I discuss:
Whats even better, is that you can click into each metric to get an expanded list of the patients' names, contact information, and future treatment info so that you can implement systems for in-office follow-up.
A University of Minnesota Dental School graduate, Dr. Bryan Laskin operates a successful 7 dentist private practice in Wayzata, Minnesota. In a very short time, Dr. Laskin has discovered the secret to success to getting your treatment plans accepted is better communication.
Dr. Laskin knows the importance of systems and runs his practice on systems. His team is all aligned have created a very creative approach to getting more cases accepted.
Dr. Laskin shares time-saving strategies and well as strategies to increase production. He also shares strategies to build the right team, as well as the importance of the dentist being a strong leader.
Dr. Laskin also discusses the importance of putting in KPI's to increase productivity as well as modern day communication tools which can be used inside of the office to increase communication between the providers and the team as well as HIPPA secured email and texting platforms to communicate with patients and specialists.
Tired of expensive and outdated lightboxes and ineffective and annoying headsets (note – yelling down the hall was never even considered an option), Dr. Laskin created a cloud-based communication software which could be used from devices he already had in his practice. Once PAGER was born, his office production increased 37%; an increase he credits to his patented customizable checklist messaging, one-touch paging, and his bonus system (more on that here).
Dr. Laskin then recognized the improvements internal communication had on Lake Minnetonka Dental’s quality of care and increased production could be applied to any dental practices external communication with his patients,referring docs and labs. When RECARE and CHORUS were launched, OperaDDS became dentistry’s complete communication solution, and its simplicity and affordability have lead to an explosive community of securely communicating professionals.
Offering HIPAA-compliant email and case collaboration, simple patient recall and an intra-office messaging which delivers the information you actually need, OperaDDS has proven to be the most progressive and most compliant communication software, while remaining the most intuitive and most affordable.
Links In This Episode:
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I share lots of tips and strategies that you can use to grow your presence on Facebook, at the lowest costs...
I also share several strategies that I've discovered to increase your reach and bypass Facebook's new algorithm to get your posts seen for FREE...
This is one of those episodes that you don't want to miss!
Anissa says that the first thing she thought about with her business coach was her brand. Ask yourself:
If you have the best Facebook advertising in the world, but your brand isn’t that great, people aren’t going to stick around. You want to have your brand on point. And if you’ve got that figured out, you don’t need to be afraid of what people will say about you in online reviews.
For Anissa, the brand is all about delivering the WOW experience. She’s focused on providing an amazing experience for her patients with over-the-top customer service.
Anissa’s dental patients are offered hot beverages and snacks on arrival, the get a free hand and arm massage, and they get headphones and iPads to help them relax in the dentist’s chair. WOW!
One of the systems that Anissa put in place with her business coach uses Facebook wifi. This is a really cool service that even I hadn’t heard of before! If you have a physical business, you definitely want to get in on this. Basically, you set up Facebook wifi for your business.
Then, when your customers want to use the free wifi, they’re taken to your Facebook business page and asked to check in. Once they check in, that shows up in their newsfeed, and they have the opportunity to leave a review.
Anissa uses this system to encourage patients to leave a video testimonial after their appointment. The system only works when everything is on point. The customer has to have been offered refreshments, a hand and arm massage, and an iPad. They have to have had the full experience.
And then, they’re asked three times about their experience that day: by the hygienist, by the dentist, and by the front desk. At the desk, they’re asked if they are willing to give a video testimonial, which is posted either as Facebook Live or as a standard video.
Great! But how can someone without a physical business deliver that kind of WOW experience?
Anissa says it’s all about showing up and going above and beyond expectations. Don’t just dump content on people, actually be there to help and make sure they understand.
For example, Anissa uses a private Facebook group for her Facebook marketing course. She checks in every single day to answer questions and make sure that everything is going well for her clients. That kind of above and beyond attention is what will set you apart.
Of course, Anissa says, there’s not enough time to do everything that you’d want to do every single day. But “there’s always time to do what’s most important,” and that level of customer service is so, so important. It doesn’t have to take all day. Most days it might be ten minutes. But it makes a huge difference.
Anissa is quick to point out that she runs both a physical business and an online business, and that the funnels are slightly different in each case. However, she emphasizes that Facebook advertising is all about how you make people feel. You’ve got to show up, be consistent, answer questions, and offer value all the time.
After that, it’s all about targeted marketing. You want to make sure that you’re getting your message in front of the right people. Once people connect with you, they’ll want to do business with you.
Today's episode features Wes Schaeffer, the Sales Whisperer. Having an extensive background in sales, Wes is a sales trainer and a sales motivational speaker where he goes around and helps organizations from beginning to end. Wes is the author of the book The Definitive Guide to Infusionsoft: How Mortals Increase Traffic, Leads, Prospects, Sales, Testimonials, Online Orders & Referrals With the World’s Most Powerful Sales & Marketing Automation Software. Wes also has expertise in sales training & marketing and software implementation to help with automation.
Today, Wes shares with us what you should focus on as a dentist to get patients to not only accept treatment, but to enter your practice ready to start treatment.
We discuss what is sales...and no, it's not what you might be thinking!
Wes shares how to create a sales process to ask people the right questions to engage with them and show them the benefits of what you have to offer.
He says that you must first focus on creating a unique practice and work on creating great experiences for your patients so that they will have no choice but to choose your practice.
We also discuss exactly how to offer and fit in same day additional services, which increases your practice production and helps solve your patient's problems!
Laura is the owner of Front Office Rocks, the leader in web-based front office training for dental practices, founded to help and train fellow dental practices and teams. She has managed two fee for service scratch practices, which under her management have both grown to million dollar production offices with an average of 80 new patients per month. Laura has developed training methods that consist of established ideas and practical training that can be easily implemented into any office and focus on exceptional customer service. Laura was recently recognized as one of the top 25 women in dentistry this year.
In this episode, Laura shares why it's so critical to invest in training for your team. She shares the main roadblocks that dental practices face with getting new patients to come through the door.
She also shares the exact training that she teaches dental teams around the world to get patients to stop the shopping and choose your practice....
We also discuss the business cycle of having the dentist support the team, who WOWs the patients, who grows your practice...with the end result of helping the patient, dentist, and team achieve all of their goals and dreams...
To Learn More, visit: www.FrontOfficeRocks.com.
In this Episode of the Delivering WOW Dental Podcast, I share a new tool that I'm using to double check-ins and Facebook Review and that is getting my patients to grow my practice for me....
I can't wait to share the details with you in this episode as well as the RESULTS!
How do you get people to sign up to your email list? I recently had a chat with Tim Paige, Conversion Educator at LeadPages to find out.
It is your contact list of emails, sometimes names, sometimes phone numbers, but it’s basically your lead list. It’s all the folks who have given you their email address and have given you permission, hopefully, to market to them.
They could have given you their email address, because they are interested in some particular topic that you talked about. It could be because they’re interested in your product or service that you have. It basically means that they have decided that it is okay for you to market to them and it’s your job to deliver value.
Once people decide to join your email list, the next step is to stay in contact with them about how you can solve their problems, what makes your practice unique, and why they should choose you.
You can also present them with great calls to action to come in as a new patient.
In this episode, Tim discusses the importance of bringing in new leads, and the role that list building plays in creating Raving Fans who are ready to come in and start treatment.
He also discusses specific ways that dentists can create Free content that people can't wait to get their hands on...which then creates a warm audience of people that you can stay in touch with.
Tim also discusses the power of sending specific follow up sequences to people based on the actions that they took on your website or landing page.
I also share how I use Leadpages with my Facebook Ad Campaigns. Adding Leadpages to my Facebook Strategy allowed me to double my new patient numbers...
>>>>SIGN UP FOR A FREE LIVE TRAINING:::
In this Podcast I share and interview that I did with my good friend, Jonathan VanHorne, on his "Start Your Dental Practice" Podcast.
In this episode I discuss some of the changes that are occurring with Facebook Marketing, the advantage of using Facebook Offers, and Common Mistakes that Dentists make with their marketing strategy.
I also discuss 3 Campaigns that Dentists can use today to start getting New Patients using Facebook Marketing. I discuss the difference between online marketing and marketing for dental practices, and the advantages of implementing Facebook into your practice now.
This Episode is a solo show all about Facebook, and what you need to have in place if you want to convert Facebook traffic into Raving Fans!
In this episode, I share the BIGGEST mistakes dentists make with Facebook and how to avoid them, 3 SUPER STRATEGIES to start 10X-ing your new patient numbers with Facebook, and the exact strategies that I currently use to convert Facebook traffic to new patients, even if they don't currently like my page!
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Dr. Tony Alessandra is the founder and CEO of Assessments24x7.com - a company that offers online assessments in a variety of critical areas, including DISC Assessments which can be used by Dentists in the hiring process.
As an author, he has written over 30 books translated into over 50 foreign language editions and has recorded and filmed over 100 audio and video programs since 1979. Dr. Alessandra was inducted into the Speakers Hall of Fame in 1985 and elected into the inaugural class of the Top Sales World Hall of Fame in 2010.
In this episode of the Delivering WOW Dental Podcast, Tony and I discuss:
Tony also discusses how these same principles be used to better communicate with our patients to find out what they really want and to help them accept recommended treatment.
Dr. Bill Williams, the Author of Marketing of the Million Dollar Practice and the Founder of Solstice Dental Advisors has over 40 years experience in practice. He has build 2 multi-million dollar practices, and knows what works to be successful.
Through his Masterminds, he focuses on helping dentists to finish well by making smarter decisions of how they run their practice from day-to day.
In this episode, we discuss the importance of having the mindset of success if you want to multiply your profitability and efficiency. We discuss the role of marketing, and why all dentists need to have a strategic plan to market their practices. Bill shares tips for closing more cases, as well as his secrets to building multi-million dollar practices.
This is one episode that you don't want to miss!
Minal Sampat is marketing consultant, public speaker, registered dental hygienist, digital media fanatic, and an enthusiastic shoe lover! She is a practicing dental professional who is married to a physician. Minal was born in India, raised in the sunny Virgin Islands and now lives in the NorthEast. She has been in the dental field for 8 years and launched her company in 2013 by breaking a Guinness World Record.
Minal is also a dental marketing speaker and has been on Dentistry IQ and Huffington Post Business and soon will be in Dental Economics, Dental Entrepreneur and Dr. Biscuspid! Minal strongly believes in collaboration, brand engagement, team cultivation, using efficient marketing platforms and achieving genuine emotional connections in all marketing aspects.
In this episode, Minal and I discuss the single most important thing that you need to do to be successful in digital marketing. We also discuss why just having a website or Facebook page is simply not enough. You have to show up. We discusses the importance of testing a measuring all your campaigns in order to determine which gives the best ROI.
Minal and I also discuss the role that your team has in creating your online brand as well as the importance of knowing who your avatar is and showing up for them.
This episode of the Delivering WOW Podcast features, Benjamin Dangel, the owner of Dental Profit Advisors. Ben is very passionate about helping small business owner’s thrive and become our economy heroes. Ben is also a Profit First Professional focusing on Dentists to help them become more profitable.
In this episode we discuss the 4 accounts that dentists should set up, the best way to pay expenses and the difference between cash flow and profits. Ben discusses the importance of creating cash flow projections, as well as the importance of tracking your expenses. Ben discusses the role of Key Performance Indicators (KPIs) , how KPI's affect financial performance, as well as the top KPI's to track. Ben also shares the key overhead percentage, as well as the best ways to decrease overhead.
Links in this Episode:
Andre is an author, inspirational speaker, coach and certified trainer. He is the Creator of The CREW Process, and co-creator of the periodontal StatCk (Stat Check). Today, Andre celebrates close to 30 years in dentistry and the practices using his CREW Process have found great personal success. Andre is known to be motivational, genuine, down-to-earth, frank and devilishly funny.
Here's what we cover:
Andre also discusses his revolutionary approach to systematizing the diagnostic process, based on A, B, C, D,'s