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The Delivering WOW Dental Podcast

Founder of Dental Boss Academy and the Dental Boss Platinum Coaching program, Dr. Anissa Holmes helps practices grow by focusing on leadership, effective case presentation, systems optimization, and implementing high return marketing. Dr. Holmes is also dentistry's leading digital marketing expert, having trained over 5000 practices to leverage social media to effectively grow their practices. Dr. Holmes has been named one of Ultradent's Female Icons of Dentistry, Dental Product Report's TOP 25 Women in Dentistry, and has been featured in top publications such as Dental Economics, Dentistry IQ, Dental Products Report, and Entrepreneur Magazine. Dr. Holmes is also the author of the bestselling book, Delivering WOW: How Dentists Can Build a Fascinating Brand and Achieve More While Working Less. In addition to coaching and being an International Dental Speaker, Dr. Holmes has been a featured speaker at Social Media Marketing World and Funnel Hacking Live, and her Delivering WOW Dental Podcast has listeners in over 125 countries.
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Now displaying: July, 2017
Jul 27, 2017

In this episode I interview a great friend of mine, Dr. Ann Marie Gorczyca.

Dr. Ann Marie Gorczyca is a Clinical Adjunct Professor of Orthodontics at the Arthur A. Dugoni School of Dentistry, University of the Pacific, where she speaks on practice management topics including marketing, teamwork, treatment coordination, management systems, human resource management, and customer service. She has been a speaker at the 2011- 2017 American Association of Orthodontists Annual Sessions. In teaching and private practice for over 27 years, Dr. Gorczyca is formerly a faculty member at UCSF School of Dentistry, she has received teaching awards from UCSF and the University of the Pacific Dental Schools.

Dr. Gorczyca is a Diplomate of the American Board of Orthodontics and a member of the Angle Society of Orthodontists. She is in private practice in Antioch, California.

She has written her third book "At Your Service- 5-Star Customer Care for a Successful Dental Practice". She also wrote "It All Starts with Marketing" and "Beyond the Morning Huddle".

In this podcast episode we talk about the strategies that you can use to market your practice in really creative and innovative ways, and the importance of having a winning culture.

We discussed:

  • The culture of Ann Marie’s practice and why from day one there has been a big focus on customer service and the customer experience
  • The role of leadership in creating and maintaining a winning culture in your practice
  • Delivering patient friendly experiences
  • How having a set of core values that everyone in your team understands enables consistency in delivering a 5-star customer service
  • The system that the Ritz Carlton use for measuring their customer experience and how this can be related to dentistry
  • Differentiating your office from other dental practices by nurturing a culture of service
  • The best ways to get your team aligned with the importance of delivering an amazing experience
  • Why Ann Marie was inspired to write books
  • Ann Marie’s new book - At Your Service: 5 Star Customer Care for a Successful Dental Practice

Click here to get a copy of Dr. Ann Marie’s new book on Amazon.

You can find out more about Dr. Ann Marie's practice here.

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