Hi guys, I hope all as well wanted to come on today and tell you some really exciting news. We are, as many of you guys know starting our YouTube channel, which is dental boss TV, I am so excited about it. But actually wanted to share a little bit of the behind the scenes of getting started with this YouTube channel and why I decided to actually go ahead and create the channel. Okay, so today is all about how I decided to start a YouTube channel, what we're going to be helping people with, and quite frankly, what I had to do to figure this thing out because as many of you have heard me talk about before, I don't know anything about YouTube. As you guys know, I love social media. I love Facebook marketing, but YouTube is something that I have not spent any time on. And so as I started to look at how can I help more people How can I do more teaching? How can I spread the word? I thought you know, what would be really cool is to create a YouTube channel, dental boss TV, where every week I could give a lesson, right? And it would be a quick lesson to be able to help you to grow your business. But the issue a few things is I did not quite know the tech. I didn't know the format of how to how to be able to communicate and teach effectively on YouTube because I've typically done it on Facebook or inside of our coaching programs. Or if I'm speaking on stage, and I actually did not understand the whole keyword thing, and all of that stuff. And so what I actually decided to do was to seek out some friends who had really great YouTube channels that had a lot of followers. followers that were doing exactly what I wanted. And so I reached out to one of my, one of my mastermind members in my inner circle. And he said, you know, you've got to speak to the sky, Scott. And so I spoke to Scott and decided before the end of the conversation, that he was going to be the one that was going to help me to launch my YouTube channel. And so what's been interesting is that you know, sometimes we are the teacher, and sometimes we are the students. And I went in and I said, Listen, I don't know, anything, but I know that I want to be able to have this opportunity to help. And I know that at first, it's going to maybe suck. And as I do it over and over again, it's going to get better kind of like when I did my first podcast if you go back For the first episode, it was pretty bad. And now I can get on and talk, you know, without, without any effort, right. And so I told him, I said, I know. The first episodes may not be as great as we're going to be. But I want to shortcut and fast track that time. And so if you can, if you can mentor me if you can coach me, I also know that I want really cool thumbnails. I want to be able to make sure that
the thumbnails are interesting and unique and it grabs people's attention so that they will want to watch the videos. And so what's been really cool is I actually hired him about a month ago. And so far, what we've actually done is I've actually done a complete photo shoot with him giving me the exact poses of what I would need to do for my thumbnails given me examples of Other people, he actually went in and did keyword research for, for our industry. Interestingly, he used to own a dental lab, and he's got a bunch of dentists and his family, which is awesome. So he already knows the dental space. But we actually created a plan of different categories or types of content that I would teach and looking at keywords of what people are searching for, what people need, where they're getting stuck, what dentists need help with, and that would allow me to be able to actually speak to what people are saying that they need help with, which is really cool. Now, there are so many lessons here because I, you know, I had a desire to do something. I didn't know how to do it. I essentially found someone who already had the knowledge I decided to know what This is my result, I want to shortcut my path. And so I said, you know, I'd love to hire you so that I can get your knowledge. And the lessons are that also because of that, I said, You know, I want an interesting thumbnail. And not only was he able to help me with that, but he was able to say, here are other poses or thumbnail photos that people have done, that have already worked have already been proven to work. Instead of me trying to figure it out. I'm literally in the photoshoot looking at all of these examples. And so as you are going to our YouTube channel, you're going to start to see these images that are created and these thumbnails and, and you'll be like, Oh gosh, I remember that. She said that she did that. The other really cool thing is, you know, having an expert. It was so cool because I didn't have to do the research. I didn't have to guess what people need help with. There are actually, you know, their systems already created of how to do that research. And having someone to step in and say, this is the plan, this is the system. Really, really easy for me to follow. And, you know, now we are actually going back to the past videos that we put on YouTube that have been more of an interview style. And for consistency, we're changing out those thumbnails. And he's given me instruction of how to train my internal team with delivering well to actually go in and up to update those images as well. So giving me instruction of how to train my team now. Why am I telling you all of this right? What was
the purpose of this story?
Number one is just to take you behind the scenes of what we're doing with our YouTube channel and why I decided to create it. But also, there are so many lessons and so many people come to me all the time and they say, Anissa How is it, that you're able to do so many things? Right? How is it that, you know, other people are trying to figure things out, and all of a sudden, it looks like you are already an expert. And the fact is that I'm really not an expert on YouTube. But one of the actions that I take and the action that people like us take, who get to results faster, is that we seek out the experts, we seek out the mentors, we are okay. with not being great at first and going ahead and doing it anyway. And constantly saying, This is what I did, how can I make it better? This is what I did. And what's really interesting as we started to look at the tech right and I'm so used to using my phone to do Facebook Lives, and You don't even use my phone right now for this podcast. And I, you know, have a nicer camera. But that's more of a learning curve right with video and transferring of files and different lenses. And I know that if I had to now incorporate that, in addition, to also all the other things that we're doing, which is do your photoshoot, and just start doing content if I had to now learn a new piece of technology, in order to get started, it might be a block. And so it was really important for me and decided to start this channel was thinking about what are the things that are going to keep me stuck from taking action and eliminating them and so although it would have been nicer for me to record with a DSLR camera, I knew that that would be a block for me, right? One thing that he recommended, you guys hear my dogs barking in the background. One thing that he recommended was that I actually record in my office, right instead of recording in my home office or recording, you know, out somewhere, he said, you know, it'd be really cool to record in your office. And so now I had to create a specific time where I can go into my office. And I found that time, right. So I said, You know what, I can go in on a Friday afternoon because we close the half-day, and I can record my videos then. And so it's just, the whole point of it is guys, like, whatever you want to achieve, right? Whatever you want to learn. Maybe it's going to be, you know, how do you build systems that will last How do you understand how to use social media, right now to be able to increase productivity or profitability, how to be able to improve case acceptance, right? Anything that you want to learn, right how to schedule effectively, how to become a better leader. There are always people there that have the knowledge. You know, maybe it's asking your friends, your colleagues, you know, who have you used that's been successful. You know, maybe it's making a post inside of our delivering wall movement, Facebook group for all of you who are dentists, right? Maybe it's seeking out maybe it's messaging me directly, and saying, Hey, I'm struggling with this. Can you help me with this? Or is there someone you recommend, right? Because there's always knowledge out there, you just have to. Once you make a decision that that's what you want. Then you just have to go ahead and get Started and so that's my message for you. Hopefully that's helpful for you and that serves you. As always, I really love connecting with all of you guys,
and I look forward to chatting with you guys on our next episode.