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The Delivering WOW Dental Podcast

Founder of Dental Boss Academy and the Dental Boss Platinum Coaching program, Dr. Anissa Holmes helps practices grow by focusing on leadership, effective case presentation, systems optimization, and implementing high return marketing. Dr. Holmes is also dentistry's leading digital marketing expert, having trained over 5000 practices to leverage social media to effectively grow their practices. Dr. Holmes has been named one of Ultradent's Female Icons of Dentistry, Dental Product Report's TOP 25 Women in Dentistry, and has been featured in top publications such as Dental Economics, Dentistry IQ, Dental Products Report, and Entrepreneur Magazine. Dr. Holmes is also the author of the bestselling book, Delivering WOW: How Dentists Can Build a Fascinating Brand and Achieve More While Working Less. In addition to coaching and being an International Dental Speaker, Dr. Holmes has been a featured speaker at Social Media Marketing World and Funnel Hacking Live, and her Delivering WOW Dental Podcast has listeners in over 125 countries.
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Now displaying: November, 2018
129 - Integrating Live Chats into your Marketing with Scott Hansen 0
Nov 15, 2018

I’m thrilled to introduce you all to my special guest, Scott Hansen, for a mind-blowing discussion that teaches you how your dental practice can start integrating live chats into your marketing strategy.

Scott Hansen is the founder and CEO of DentistChats, a leading professionally managed website chat service exclusively for dentists. Since 2016, the company has grown from just one to more than 100 employees and is recognized as one of the 100 fastest growing businesses in the country.

After a short one-year stint as a professional soloist and chorister with a Grammy award winning choir, Scott began working with his family’s dental practice in Kansas City. As the Practice Director, he immediately started implementing innovative marketing and sales systems. Over four years, and while earning his MBA, Scott earned his family’s practice consecutive awards as one of the fastest growing businesses in the country. The practice was among the first in the country to adopt clear aligners as a long-term strategy and use technology, like online chat, to attract new patients in innovative ways.

On the podcast we discussed:

  • Scott’s story – how he went from singing with an award-winning choir to working with his family’s dental practice and transforming it into one of the fastest growing businesses in the country
  • The pros and cons of outsourcing live chat services for your practice
  • The power of engaging people when and where they want to be engaged and how this can help your dental practice draw in new patients
  • Using live chat to answer your patients most prevailing questions
  • How a dental specific online chat feature can help you to build a personal connection with your patients
  • Why you should avoid using robotic responses when communicating with potential patients online
  • How dentists (and patients) use and interact with Scott’s website chat service, “DentistChats”
  • The importance of showing your patients empathy to help make them feel more comfortable and understood
  • The benefits of having a live chat feature on your website or landing page
  • How to set up your live chat feature to answer patients’ questions on specific topics
  • Why you should custom tailor the patient experience online and how it can help to build relationships with patients and grow your practice

Do you want to find out how you can capture patients before your competition? Take the DentistChats assessment to find out how you can offer great customer experience and generate more leads with live chat!

For more information go to deliveringwow.com/129 

 
128 - How To Maximize the ROI of Your Dental Implant Marketing with Charles Biami 0
Nov 1, 2018

I’m excited to welcome a close friend of mine, Charles Biami, onto the podcast to talk about how you can attract and convert high-value implant patients to your practice by combining Google Ads and Facebook.

Charles is the Founder and Chief Marketing Strategist of Driven Dental Marketing, a dental marketing agency that focuses on helping dentists attract and convert high value dental implant patients. Charles works with dentists to help them develop a digital marketing campaign that helps them stand out in their market and attract patients looking for high-value treatment such as dental implants, full mouth restoration and more.

On the podcast we discussed:

  • Charles’ story about how he developed his digital marketing skills to the steps he took to launch Driven Dental Marketing
  • What makes digital marketing one of the best returns on investments for dental practices
  • An insight into the impactful results that dental practices have witnessed when working with Driven Dental Marketing
  • Why Google Ads is so powerful and effective
  • Why your practice should implement Google Ads into your online marketing strategy
  • How to laser-target your ideal audience using Google Ads
  • Using Google to target people who are actively searching for dental implants
  • The importance of designing an implant landing page that effectively convinces potential patients that your practice is right for them
  • How to optimize your landing pages
  • The benefits of virtual consultations and how it can help increase your conversions
  • The pros and cons of Facebook Advertising Vs. Google Ads
  • Why you should position yourself as an authority on multiple channels
  • How Google and Facebook can work together to help build authority and drive more patients to your practice
  • Using Facebook retargeting to extend your reach and encourage people to enter your sales funnel
  • Driving more traffic to your landing page URL using Facebook Live
  • Utilizing Google Display campaigns to retarget warmer leads
  • How to increase conversions and transform leads into paying clients

For more information head to deliveringwow.com/128 

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