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The Delivering WOW Dental Podcast

Founder of Dental Boss Academy and the Dental Boss Platinum Coaching program, Dr. Anissa Holmes helps practices grow by focusing on leadership, effective case presentation, systems optimization, and implementing high return marketing. Dr. Holmes is also dentistry's leading digital marketing expert, having trained over 5000 practices to leverage social media to effectively grow their practices. Dr. Holmes has been named one of Ultradent's Female Icons of Dentistry, Dental Product Report's TOP 25 Women in Dentistry, and has been featured in top publications such as Dental Economics, Dentistry IQ, Dental Products Report, and Entrepreneur Magazine. Dr. Holmes is also the author of the bestselling book, Delivering WOW: How Dentists Can Build a Fascinating Brand and Achieve More While Working Less. In addition to coaching and being an International Dental Speaker, Dr. Holmes has been a featured speaker at Social Media Marketing World and Funnel Hacking Live, and her Delivering WOW Dental Podcast has listeners in over 125 countries.
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Now displaying: August, 2018
Aug 23, 2018

I am super excited to share this podcast episode with you! It’s a little different this week as I am introducing the recording of one of my recent Facebook Live videos, but I really wanted to let you guys know about the awesome results from my latest Facebook campaign. 

We just created a new dental implant funnel for my practice, as part of my Facebook Bootcamp and the response has been crazy. At the time I recorded my introduction we had been launched for a day and a half and we already had tons of requests for appointments. So many, in fact, that my team are getting nervous!

I wanted to let you know how we set the funnel up, how we are testing it to optimize the results and exactly how much we spent to achieve this growing number of appointment requests.

On the podcast I discuss:

  • What the dental implant funnel looks like and how it works
  • Generating email sequences and lists through the funnel’s online quiz
  • The power of split-testing your Facebook ads between 2 different audiences
  • Budgeting your ad-spend and how you can monitor your costs-per-click
  • Data collection using Google Sheets and Facebook Analytics
  • The benefits of the testing phase and producing content that resonates with the right audience
  • Targeting and re-targeting your Facebook campaign
  • How you can create your own funnel quickly and easily at minimal cost
  • Answers to questions posed by my Facebook Live audience

 

If you want to find out more head over to my Facebook Bootcamp  where I’m working with doctors and practice team members to show them how to get their own campaigns up and running.

The entire process takes about an hour and it’s a really cool way to grow your practice without spending a ton of money.

Head over to deliveringwow.com/119 to watch a video of this recording where you can see the funnel I'm describing in action.

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