This week on the podcast I interviewed Jerry Jones.

Jerry is of the nation’s top expert on professional practice marketing with over 20 years experience, Jerry spends most of his time developing marketing and advertising strategies for his limited number of private clients and ClearPath Society Members.

His company, Jerry Jones Direct, is the #1 internationally recognized Membership-based boutique dental marketing and advertising firm focused on both patient retention & turn-key new patient solutions, with clients in the US, England, Australia and Canada.

While not a dentist, in 2003, Mr. Jones opened and today, still owns a “from-scratch” 4-doctor dental office in Salem, Oregon, Wellness Springs Dental of Salem. Through WSD of Salem, Jerry and his team conduct research and experiment with a variety of cutting-edge marketing and management techniques shared exclusively with Members of his ClearPath Society. 

In short, Jerry knows what it takes to successfully own and operate a dental office in an area with high competition and in the ever-changing dental landscape. For example, during the 2008 financial collapse, his office maintained double-digit year-over-year growth.

On the podcast we discussed: 

• The journey that has led Jerry to where he is today and how he became specialized in the dental industry
• Why he considers leadership to be the most important aspect of a thriving and profitable dental practice
• Marketing is also extremely important and why dentists must know how to attract all the patients that they can serve
• We plateau when we rise to the level of our skillset and we go no further, unless we seek out people who know more than us and can help us grow our skillset
• Strategies to grow a start-up - Jerry shared a lot of great tips from going door-to-door to starting a local podcast on dentistry and health
• Why Jerry still beleives in traditional marketing, for example, advertising in newspapers, direct mail
• The importance of good copy, the power of words, to help people understand that you can offer a solution to their problems
• Smart doctors invest in marketing before they invest in gadgets and incur other non-essential costs
• If you are frustrated with your marketing look at your message as well as your media, more often than not the issue is your messaging

To find out more about Jerry you can head to his website here. 

This week on the podcast I had a great conversation with Dr. Drew Byrnes.

Dr. Drew Byrnes is a family and cosmetic dentist in Winter Park, FL, a graduate of the University of Florida College of Dentistry and a Central Florida native. He is a member of the American Dental Association, the Florida Dental Association, the Dental Society of Greater Orlando and the Winter Park Chamber of Commerce. He believes in treating people the way that he would want to be treated.

We talked about a topic that so many dentists are interested in which is trading a fee for service.

We discussed:

• The story that's led Drew to where he is today including why he bought his practice only one year out of dental school
• Drew's website and why it's important to show people in your community who you are and the importance of branding
• Buying a practice and how important it can be to make changes gradually so that you don't alienate your current patient base
• How to build a reputation and market your practice
• Differentiating yourself as a fee for service dental practice
• Drew's free Facebook group for dentists interested in fee for service dentistry
• What to do when patients call the practice and ask if you take their insurance
• Why Drew has decided that he wants to pursue fee for service dentistry for his whole career
• Drew's new podcast to help other people pursue fee for service dentistry

I really encourage everyone to go take a look at Drew's great website - the branding and the message that he tells is amazing - click here.

Dr Byrnes' Fee for Service Dentistry FB group can be found here.

This week on the Delivering WOW podcast I had a really good conversation with a very good friend of mine, Dr Mark Costes.  The podcast was totally impromptu, in fact, I was actually in my car when we recorded it.

For those of you who don't know Dr. Mark Costes, he is far from a typical dentist and dental coach. During his career, Mark has been able to start or acquire over a dozen successful dental practices during some of the profession’s most challenging times. Mark is the International and #1 Amazon Best Selling Author of the book 'Pillars of Dental Success'. He is the founder of the Dental Success Institute, a company committed to helping dentists to achieve their full potential, while recapturing their passion for dentistry.

On the podcast, we discussed:

• How excited Mark and I both are to be attending and speaking at each other's summit's in the next 6 months - Mark is speaking at the Delivering WOW Summit on March 9-10 in Jamaica, and I am speaking at the Dental Success Summit April 6-7 in Phoenix
• The story of why and how I decided to help as many dentists as possible with their marketing
• The Facebook advertising support that we offer in Delivering WOW U - including our online course, our Bootcamp, and our recently launched 'done for you' service
• Why my word for 2018 is impact - I will be focussed on the ways that I can help as many people as possible which will largely be via online programs
• The importance of having balance in your life
• Why you need to have good people supporting you and you need to treat them well
• Great ways to get started with dental facebook marketing

If you aren't already a member of my free Facebook group please consider joining - there are over 10,000 dentists in there helping each other to grow their practices.

At the time of writing there is still time to get hold of one of the last remaining tickets for my Summit in Jamaica, March 9-10 - I would LOVE to see you there it's going to be amazing! click here.

This week on the Delivering WOW podcast I interviewed a really good friend of mine, Dr. Chris Bowman.

We talked all about how you can treat more patients,  grow your practice, increase profits and integrate additional services into your practice.

Dr. Chris Bowman is a full-time practicing dentist, speaker, author, and dental coach from Charlotte, North Carolina.  A graduate of the University of North Carolina – Chapel Hill School of Dentistry, he started Advanced Dentistry of Charlotte in 1996, where he currently collects among the top 5% of dentists nationally.

Chris also serves as a Clinical Instructor for Six Month Smiles since 2011.  Focal points in his private practice include elective cosmetic dentistry, esthetic restorative dentistry, Six Month Smiles adult orthodontics, aligner orthodontics, Pinhole Gum Rejuvenation, Obstructive Sleep Apnea treatment, and sedation dentistry.

A consummate student of business systems, communications and marketing, Dr. Bowman is dedicated to helping dentists from the US and internationally to achieve the highest levels of success and profitability in their practices.  In 2005 he founded Dental Insiders, which provides coaching, consulting, and training programs for dentists and dental team members. Dr. Bowman has authored numerous articles on practice growth, communications, marketing, and internal business strategies.  He has been a contributor to Dental Economics, The Profitable Dentist magazine, 1000 Gems, and several online dental publications and forums, including Dentistry IQ.  He has also shared the stage internationally as a dynamic speaker with many of dentistry’s leading speakers.

On the podcast we discussed:

• Chris' journey to where he is today
• Why Chris decided he didn't want to be a 'typical' dentist and why he became drawn to focussing on niche procedures
• How adding niche procedures to his practice has made it more productive, profitable and more fun
• The importance of being able to offer multiple options to patients, for example offering Invisalign and 6 Month Smiles
• The process of learning how to do 6 Month Smiles
• Help available for defining treatment plans for 6 Month Smiles
• You need to make sure your patients know what you can do for them, don't assume they already know
• The effect adding services has had on Chris' practice
• Amazing ways that Chris' practice give back to the community
• The costs involved in getting certified for 6 Month Smiles
• How you will cover your investment for your 6 Months Smiles certification after treating your first 1-2 patients

Chris is a speaker at the Delivering WOW Summit, March 9-10 2018. He is also going to be delivering a 6 Months Smiles certification course whilst he is is Jamaica. If you would like to become certified, as well as attend the Summit, please head to Deliveringwowsummit.com . If you’ve been thinking of the right time to get certified for 6 Month Smiles, this is it!