Andre is an author, inspirational speaker, coach and certified trainer. He is the Creator of The CREW Process, and co-creator of the periodontal StatCk (Stat Check). Today, Andre celebrates close to 30 years in dentistry and the practices using his CREW Process have found great personal success. Andre is known to be motivational, genuine, down-to-earth, frank and devilishly funny.
Here's what we cover:
Andre also discusses his revolutionary approach to systematizing the diagnostic process, based on A, B, C, D,'s
Here I discuss which forms of marketing work as well as where to start. I discuss which forms of Marketing give the best ROI, and well as how to calculate ROI. I discuss the role of targeted marketing, and how it can help you to reach your ideal audience and grow your new patient list. A lot of time is given to common mistakes that dentists make with Facebook, as well as how that impacts their new patient numbers. A special focus is given to how to determine your marketing budget.
Justin Morgan, aka "the dental marketing guy" is a dental marketing enthusiast, specializing in getting your dental website to rank highly on search engines. Justin is different from many SEO experts because he believes in performing a comprehensive analysis to determine if SEO is the right solution for your practice. Justin believes that when you take a deliberate approach towards marketing, the tactics you choose will be more effective than if you rush into it. He is also the host of the dental marketing guy show on YouTube.
In This Episode we discuss the importance SEO in building your marketing strategy. We also discuss the importance of sharing great content so that search engines see your content as engaging and relevant. We discuss the importance of online reviews, Google Adwords, and how you can organically grow your SEO. We also discuss the link between SEO and Social Media, as well as how you can set your SEO budget for an optimal ROI.
Dave Kerpen is a top Linked-In influencer and the CEO of Likeable Local and Likeable Dentists. Dave is also the the New York Times bestselling author of Likeable Social Media as well as the author of the Art of People.
On today's show Dave andI discuss why every dentist needs to be on Facebook as well as what it takes to be "Likeable" on Social Media. Here we discuss exactly what should be shared on social media to be successful as well as why social media is like "word of mouth on steroids". We also the discuss the importance of having great people skills, and mastering the "Art of People".
With Facebook being the #1 Ads Platform in the world, there is a great opportunity for dentists to take advantage of this platform to grow their practices!