Jul 2, 2016
Dr. Tony Alessandra is the founder and CEO of Assessments24x7.com - a company that offers online assessments in a variety of critical areas, including DISC Assessments which can be used by Dentists in the hiring process.
As an author, he has written over 30 books translated into over 50 foreign language editions and has recorded and filmed over 100 audio and video programs since 1979. Dr. Alessandra was inducted into the Speakers Hall of Fame in 1985 and elected into the inaugural class of the Top Sales World Hall of Fame in 2010.
In this episode of the Delivering WOW Dental Podcast, Tony and I discuss:
- Common mistakes business owners make when hiring
- How you can determine which behavioral style is the right fit for the different roles in your office, and how you can hire your ideal candidate
- How to build a better team to get get the best of everyone
Tony also discusses how these same principles be used to better communicate with our patients to find out what they really want and to help them accept recommended treatment.
Jun 23, 2016
This Episode of the Delivering WOW Dental Podcast is more like a Mini-Training for Dentists on Facebook Ads.
I have held nothing back in terms of sharing my secrets to success with Facebook.
In this episode, you'll discover:
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Why you should be running Facebook Ads for your practice
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The difference between Posting/Boosting on your page and creating AD campaigns
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How to determine who sees your posts to reach your ideal new patients
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The 3 top AD campaign types that matter most
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How to make sure that your ads are performing to maximize your ROI
There is A TON of value in this episode, and you want to make sure that you listen to the very end...
Are you ready to learn how to MASTER Facebook to MULTIPLY your new patient numbers? Click below take advantage of this episode's SPECIAL OFFER...
www.deliveringwowcourse.com/podcast
Jun 17, 2016
Dr. Bill Williams, the Author of Marketing of the Million Dollar Practice and the Founder of Solstice Dental Advisors has over 40 years experience in practice. He has build 2 multi-million dollar practices, and knows what works to be successful.
Through his Masterminds, he focuses on helping dentists to finish well by making smarter decisions of how they run their practice from day-to day.
He teaches:
- How to double the value of your practice at retirement
- The $10,000 Day A Dentist
- Trust Building Techniques
- Psychology of Sales
- Team Dynamics: Getting the most out of your team
- Cause Dentistry (being involved giving back, missions, charity clinics, free dental days, etc.)
- Efficiency techniques to improve profits and lower overhead
- KPI's: What they tell you – Ratios, Totals, Averages
In this episode, we discuss the importance of having the mindset of success if you want to multiply your profitability and efficiency. We discuss the role of marketing, and why all dentists need to have a strategic plan to market their practices. Bill shares tips for closing more cases, as well as his secrets to building multi-million dollar practices.
This is one episode that you don't want to miss!
Jun 14, 2016
Minal Sampat is marketing consultant, public speaker, registered dental hygienist, digital media fanatic, and an enthusiastic shoe lover! She is a practicing dental professional who is married to a physician. Minal was born in India, raised in the sunny Virgin Islands and now lives in the NorthEast. She has been in the dental field for 8 years and launched her company in 2013 by breaking a Guinness World Record.
Minal is also a dental marketing speaker and has been on Dentistry IQ and Huffington Post Business and soon will be in Dental Economics, Dental Entrepreneur and Dr. Biscuspid! Minal strongly believes in collaboration, brand engagement, team cultivation, using efficient marketing platforms and achieving genuine emotional connections in all marketing aspects.
In this episode, Minal and I discuss the single most important thing that you need to do to be successful in digital marketing. We also discuss why just having a website or Facebook page is simply not enough. You have to show up. We discusses the importance of testing a measuring all your campaigns in order to determine which gives the best ROI.
Minal and I also discuss the role that your team has in creating your online brand as well as the importance of knowing who your avatar is and showing up for them.
Jun 6, 2016
This episode of the Delivering WOW Podcast features, Benjamin Dangel, the owner of Dental Profit Advisors. Ben is very passionate about helping small business owner’s thrive and become our economy heroes. Ben is also a Profit First Professional focusing on Dentists to help them become more profitable.
In this episode we discuss the 4 accounts that dentists should set up, the best way to pay expenses and the difference between cash flow and profits. Ben discusses the importance of creating cash flow projections, as well as the importance of tracking your expenses. Ben discusses the role of Key Performance Indicators (KPIs) , how KPI's affect financial performance, as well as the top KPI's to track. Ben also shares the key overhead percentage, as well as the best ways to decrease overhead.
Links in this Episode:
May 25, 2016
Andre is an author, inspirational speaker, coach and certified trainer. He is the Creator of The CREW Process, and co-creator of the periodontal StatCk (Stat Check). Today, Andre celebrates close to 30 years in dentistry and the practices using his CREW Process have found great personal success. Andre is known to be motivational, genuine, down-to-earth, frank and devilishly funny.
In this Episode, Andre and I discuss what is takes to be successful in getting your patients to accept treatment plans. Andre gives special focus to the area of treatment planning in the area of Periodontal services.
Here's what we cover:
- Why so many patients have a hard time accepting their Periodontal treatment plans.
- Why every dental office needs a clinical protocol that they follow for treatment of periodontal disease.
- What common mistakes dentist making as it relates to treatment planning periodontal treatment.
- The role of verbal and diagnostic skills
- What it takes to have better conversion on treatment plans
Andre also discusses his revolutionary approach to systematizing the diagnostic process, based on A, B, C, D,'s
A- Asymptomatic
B- Bleeding
C-Calculus
D- Depth/Disease
F- Failing
A- Asymptomatic
B- Bleeding
C-Calculus
D- Depth/Disease
F- Failing
May 19, 2016
Woohoo.. We have made it to Episode 30...And this is s GOOD one!
In this Episode of the Delivering WOW Dental Podcast, I take time to answer the most commonly asked questions that I get from dentists....
1.) Where Should I Begin When Starting To Market My Practice.
2.) Why Do You Feel That All Dentists Need to Use Facebook to Market Their Practices.
3.) Why is Facebook Marketing NOT Working for Me to Get New Patients?
4.) How Do I know How Much To Spend on Marketing.
Here I discuss which forms of marketing work as well as where to start. I discuss which forms of Marketing give the best ROI, and well as how to calculate ROI. I discuss the role of targeted marketing, and how it can help you to reach your ideal audience and grow your new patient list. A lot of time is given to common mistakes that dentists make with Facebook, as well as how that impacts their new patient numbers. A special focus is given to how to determine your marketing budget.
Links in the Show:
"7 Simple Strategies to Getting Your 1st or Next Thousand Likes on Facebook" Course
The Delivering WOW Hangout: My FREE Facebook Group
May 13, 2016
Justin Morgan, aka "the dental marketing guy" is a dental marketing enthusiast, specializing in getting your dental website to rank highly on search engines. Justin is different from many SEO experts because he believes in performing a comprehensive analysis to determine if SEO is the right solution for your practice. Justin believes that when you take a deliberate approach towards marketing, the tactics you choose will be more effective than if you rush into it. He is also the host of the dental marketing guy show on YouTube.
In This Episode we discuss the importance SEO in building your marketing strategy. We also discuss the importance of sharing great content so that search engines see your content as engaging and relevant. We discuss the importance of online reviews, Google Adwords, and how you can organically grow your SEO. We also discuss the link between SEO and Social Media, as well as how you can set your SEO budget for an optimal ROI.
May 3, 2016
Dave Kerpen is a top Linked-In influencer and the CEO of Likeable Local and Likeable Dentists. Dave is also the the New York Times bestselling author of Likeable Social Media as well as the author of the Art of People.
On today's show Dave andI discuss why every dentist needs to be on Facebook as well as what it takes to be "Likeable" on Social Media. Here we discuss exactly what should be shared on social media to be successful as well as why social media is like "word of mouth on steroids". We also the discuss the importance of having great people skills, and mastering the "Art of People".
With Facebook being the #1 Ads Platform in the world, there is a great opportunity for dentists to take advantage of this platform to grow their practices!
Apr 29, 2016
Jeff Gladnick is the Founder and President of Great Dental Websites (GDW), a dental focused local marketing company. Jeff started GDW in 2007 to help his father and other relatives (he has 7 dentists in his family) create effective dental websites for their practices. He created a publishing platform to enable Dentists to successfully market themselves to potential patients in their service area. GDW has since evolved into a full service online marketing agency which has worked with over 400 clients in 3 countries.
Jeff has over 15 years in marketing & software engineering,
particularly in the development of content management systems and
publishing systems. Prior to founding GDW, Jeff worked on projects
for companies such as Adobe, The Gap, D&B, and Taylor Farms,
and others.
Jeff has a degree in Electrical & Computer Engineering from
Rowan University, holds a US patent (US20040000529), and resides in
Denver, CO with his wife and 2 children.
The number one reason to have a website is to attract new patients. A website should also serve as resource for current patients as to refer people to your practice. One of the most important steps in building a great website is to know your ideal audience. This allows you to better serve them. What’s most important is sharing yourself, your personality. Share your culture on your website, share your practice’s story through your website. Share before and after pictures. That’s what people connect with.
When creating your website, decide what type of practice you want to be and present that on your website as well as on social media.
To get your social media right you have to get your website right. Cookie cutter websites don’t cut it. It’s also very important to keep a consistent branding on your website, on social, and in your practice.
Here’s What Makes a Great Dental Website:
· A Customized design that is unique to the practice
· Posts that allow site visitors to emotionally connect with your practice
· The website should be responsive for mobile
· It should have a quick button for people to contact you
· It should have unique content and copywriting
· It should share the office philosophy
· It should provide value
· It should have video integration
· It should have your before and after pictures
· It should never have duplicate content from other websites
· It should have a map and directions
Here are a Few More Tips to Use in Your Website Design:
· Great introduction copy
· Create a call to action
· Place your phone number on the top right
· Use horizontal navigation
· Use legible font
· Never have a black background with white text
· Use unique pictures of you practice
· Feature your services
· Have a commonly asked questions section
· Have a contact form on every internal page
026 How To Explode New Patient Numbers and Boost ROI through Facebook Marketing with Dr. Anissa Holmes
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Apr 24, 2016
Social media has become an effective way to attract quality new patients to your practice. The key to successful social media marketing is a combination of excellent content and a proven strategy. In this Thriving Dentist Show, Gary interviews his friend Dr. Anissa Holmes. Anissa is a practicing Dentist in Jamaica, speaker and social media authority. She has attracted over 50,000 fans to her office Facebook page and consistently attracts a significant number of new patients each month from her social media marketing activities. In this interview Gary and Anissa discuss; Why social media is the new media, why dentists need to include social media in their marketing activities, the specific strategies dentists need to use to successfully attract new patients via social media and the new FaceBook rollouts and features that will impact the dental profession. Anissa is THE recognized expert in social media marketing and you will LOVE her passion for social media and helping fellow dentists master social media marketing!
Apr 10, 2016
Facebook Live is the next BIG thing in Dental Marketing, and you don't to be left behind. I spoke about the importance of Video in Episode 23 of the Podcast, but this Episode takes the importance of Video to a whole new level.
Here's What I discuss:
- Facebook Live, Facebook's new feature which allows live streaming though Facebook's Pages App on your mobile device
- All of the new rollouts to Facebook lIve, and how I see dentists incorporating them into their practices
- All of the new HUGE features of Facebook Messenger, which will be a game changer for increasing engagement as well as increasing new patient numbers
Here's more information about Facebook Live which I shared in a previous post.
Here's Some of the New Rollouts:
- Facebook Reactions: People will be able to react to the live streams with the new Facebook Reactions. Viewers can select Love, Haha, Wow, Sad or Angry, and the reactions animate right on top of the video
- Filters and Doodles will be available to place on the stream
- People will be ale to share the broadcast live with their selected Facebook friends
- The Message Tab will be moved and be replaced with a Video Discovery Tab
Updates to Messenger:
- Once sometime types in https://www.messenger.com on a desktop, they will be taken to the Facebook Messenger page where they can send messages
- You can create a quick url to share on your website, your email signatures, your Facebook page, and your promotional items which directs people to your Facebook messenger page. They’re all formatted as ‘m.me/yourusername,’ Username would represent your Facebook user id.
- Instant replies can be set up to send a greeting messages to people who message your practice's page
- Away messages can be set up to let people know that your practice is closed, so they can get a response once the practice reopens
- Custom QR codes will allow you to create code that people can scan on your website or promotional pieces to directly access your practice's messaging feature
Apr 8, 2016
David Harris is a Private investigator, CPA and Certified Fraud Examiner David Harris is the world's leading authority on embezzlement in dental offices. In today's episode, David shares the warning signs that dentists can look out for that might indicate that they have a problem . We also discussed what should dentists do once they feel that they are being embezzled as well as recommendations that dentists can take once the embezzlement is confirmed.
Apr 5, 2016
Mar 28, 2016
Today's episode is a solo show where I share my #1 Free Marketing Strategy, and it is HUGE!!!
This week in the Delivering WOW Hangout, we have had a very exciting week! We have been talking all about video. Lots of dentists have been creating and posting their very first videos on Facebook, and it is soooo exciting to watch.
In this episode, I decided to share why video is so huge. I spoke about the importance of being an early adopter, and why video is the next big thing. I spoke about what's new as it relates to video with Facebook, Instagram, Twitter, and Snapchat, as well as what's coming up with Facebook as it relates to video which will be huge. I talk about how you can get over fear to create your first video, as well as share the exact strategy that we use to acquire video testimonials in my practice. I also discuss the role of video as it relates to YouTube and SEO!
This will be an episode to bookmark and replay!
Click Here to Learn More about and Take the Challenge
Mar 27, 2016
James M. Dahle, an emergency physician, learned the hard way that growing your wealth begins with having good advice and understanding the wealth creation process. In general, James says that doctors like him save too little, buy too much house, rush into employment contracts rather than seeking an ownership position, get bad financial advice from commissioned salesmen who are usually peddling loaded mutual funds or whole life insurance, pay too much for good advice, and have disorganized investing plans. To help his colleagues, James started The White Coat Investor, a blog that offers doctors and other high-income professionals advice on personal finance and investing.
In today's episode James and I discuss the first steps that dentists should take to start to grow their wealth. We discuss the ideal percentage that should be saved and invested to ensure financial freedom, as well as the mindset that someone must have to be financially free. James shares investment strategies as well as strategies that you can use with your kids to start them on a path of investing. This episode is packed with lots of value, and you'll want to make sure that you listen to the very end.
Grab Your FREE Copy! "Top 7 Financial Errors Doctors Make (and how to avoid them)!"
Mar 23, 2016
Anissa Holmes- From an early age Anissa Holmes knew she had the heart of an entrepreneur. But because there were no entrepreneurs in her family she thought the only path to success would mean becoming a dentist, doctor or lawyer. She built a highly successful dental practice for 13 years but the entrepreneurial voice inside her would not abate.….
Dr. Anissa Holmes is a dentist and social media expert. Voted one of the “Top 25 Women in Dentistry” by Dental Products Report, she has mastered the skill of using social media. She now has a Facebook following of over 48,000 fans. She discovered that the most effective way to get massive results is to first have a vision. In her Delivering WOW Dental podcast and online, she shares the steps to help develop a business culture, systems, and brand.
How Did You Start Using Your Talents?
From an early age, Anissa knew she wanted to be a doctor. So she worked really hard in school and always had good grades. In hindsight she also sees she had the heart of an entrepreneur, but “I really didn’t have any entrepreneurs in my family. I thought the path to success would mean becoming a dentist, doctor or lawyer.”
The Most Impactful Turning Point?
“Before I came into the full coaching experience, I was one of those people who thought that every day I would just go to work and be a dentist. Then, at the end of my life I would have done the same thing every day.” Coaching changed all that for Anissa. “Through coaching I learned how to create a business that could essentially run without me. Now my practice runs on systems, and on having an amazing team, culture and brand. I really don’t have to be working in the business so much. I’m still practicing dentistry three days a week and have some other dentists working with me as well. This has allowed me—after practicing for 16 years—to look at my legacy, and how I can help others. Part of that legacy is that I can help other dentists get to the place of having a profitable practice, understand about culture, systems and branding, and deliver what I call, ‘WOW!’ Now I really am making a difference!”
The Most Powerful Lesson Learned?
“If you want to go to Europe, you need to book a ticket. You need to take some action, and that’s really the only way. A lot of people have big dreams. Lots of people go to seminars, they learn things, and then they just go back to doing the same thing. I think the reason I’ve had the success I’ve had is because I am an action-taker. If I learn something, I put it into action, and I also set a deadline.”
Steps to Success from Anissa Holmes
1. Discover what is your WHY? What motivates you?
2. Use your WHY to develop a clear vision, with goals, actions and deadlines.
3. Make sure that, at the end of your life, you can say you actually made a difference.
4. Reach out to people who can help you. You don’t know everything.
On Her Bookshelf
Eat That Frog!: 21 Great Ways to Stop Procrastinating and Get More Done in Less Time, by Brian Tracy
The Compound Effect, by Darren Hardy
Start with Why: How Great Leaders Inspire Everyone to Take Action, by Simon Sinek
Connecting With Anissa Holmes
Email: draholmes@hotmail.com
Website: deliveringwow.com
Twitter: @deliveringwow
Facebook: facebook.com/jamaicasmiles
LinkedIn: jm.linkedin.com/in/dranissaholmes
Free Gift
Grab Your FREE Guide to learn the exact steps of how Anissa Holmes gets a 1500% ROI on Facebook:
Facebook Targeting: 5 Best Practices
Mar 18, 2016
Jack Hadley teaches social media marketing to MBA students at Brigham Young University's Marriott School of Management in Provo, Utah. He is also a partner at My Social Practice, an agency providing affordable social media marketing ideas, content, strategy, and support to dental practices worldwide. Jack is an award-winning copywriter and former ad agency Creative Director with a rich background in all aspects of the creative process.
In today's episode, Jack and I discuss what it means to have a social practice, as well as how to create a social practice. Jack shares the most common mistakes that dentists make when using social media, as well as what strategies can be used to create more engaging posts. We talk about the importance of sharing culture, as well as what posts are most engaging. Finally, Jack discusses the importance of online reviews as it relates to SEO and social proof.
Mar 14, 2016
Mike Michalowicz is the entrepreneur behind three multi-million dollar companies and is the author of Profit First, The Pumpkin Plan, and what BusinessWeek deemed the entrepreneur's cult classic, The Toilet Paper Entrepreneur. Mike is a former small business columnist for The Wall Street Journal and the former business makeover specialist on MSNBC. Today Mike travels the world as an entrepreneurial advocate speaking to groups just like ours. He is globally recognized as the guy who "challenges out dated business beliefs" and teaches us what to do about it.
In today's episode, Mike and I discuss the true definition of success. He discusses what is a wealthy life, as well as how to discover your passion and your purpose. We discuss why focusing on the top line, production and collections, is not most important. He discusses his revolutionary concept of taking profit first, and running your business, or your life on what's left. He also discusses the difference between cash in the bank and profits. Finally, Mike shares what dentists should focus on most to achieve true success.
Download The Free Guide That Accompanies This Episode:
Mar 11, 2016
Mar 7, 2016
Colin Receveur is marketing dynamo. Even though SmartBox was incorporated in 2001, it began inside Colin during his childhood. Colin's experience helping dentists predates search engine optimization (SEO), Google, websites and even the Internet. He worked almost every day in his fathers officeand spent almost every night on the family's Compaq computer (remember those?) in the early morning hours learning how to design and code websites in the Internets infancy. Though his dad is a dentist, Colins mom was a top sales executive with a Fortune 100 healthcare organization. So it was only natural for him to want to monetize his interest in websites.
In this episode, we discuss key steps that dentists can take to drive traffic to their website, as well top ways that dentists can convert those prospects into new patients. We also discuss the benefits of tracking the ROI of marketing strategies and the benefits of retargeting. A special mention is made to Social Media, and in particular Google Plus in increasing SEO.
Click Here to Get a Free Copy of Colin's Book
Mar 3, 2016
Dr. Mark Costes is a serial entrepreneur, author, international speaker and business coach. Mark received his Bachelor of Arts from the University of California, San Diego and his Doctor of Dental Surgery from Marquette University. In a period of seven years, Mark built six successful dental practices as well as a dental assisting school company that has experienced rapid growth to over 140 locations throughout the United States.
Mark’s knack for being able to turn around ailing dental practices as well as being able to create profitable businesses from scratch has led him to the role of mentor and business coach for entrepreneurs all over the world. Mark’s interests have evolved to serving clients in many different niches and he now teaches entrepreneurs how to create, grow and profit from their businesses while maintaining a balance between work and life. Mark hosts two successful podcasts: the Dentalpreneur and the Six Figure Side Gig podcast.
In this episode, Mark and I discuss the #1 reason why you must systematize your practice, as well as 3 top systems that every dentist should implement today. We also discuss how dentists can leverage the knowledge that they have received from building their practices to grow their wealth. Mark gives the exact steps that you can use to create your office manual, so that your practice can run without you. Finally, we discuss creative ways that you can scale up your practice through the use of masterminds.
Click Here to Download a Free Copy of Pillars of Dental Success:
Links in this Episode:
Dental Success Summit : Get $100 off by using Promo Code WOW16 for Dentists and WOW16S for Team
True Dental Success
Audible.com: The #1 App that I use to listen to books while in the car or on the go
The Delivering WOW Free Facebook Group
Recommended Reading From Dr. Costes:
Feb 22, 2016
In today's episode, I share a recent interview on the Start Your Dental Practice Podcast, where I was interviewed by Jonathan Van Horn.
Here's what we discussed:
When you’re starting your dental practice, there are some key things you need to look at:
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Finding a good location
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Knowing what equipment to buy
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Hiring the right people
But so many dentists tend to overlook a powerful aspect of the business that sets the framework for years of success:
The culture.
When you build a culture that customers (both external and internal) are excited to be a part of, you then have a story to tell.
Having a story allows you to create experiences.
And experiences are what people love to talk (and hear) about. Both online and offline.
Here's The Free Guide Which Accompanies This Episode:
Here are a few things you’ll discover in today’s episode:
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Why giving good service isn’t enough on its own to run a successful business (and what you can do to have an amazing dental practice)
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The importance of having a vision (for yourself and for your team)
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How to promote your culture and core values within your practice
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Tips for creating systems to train new employees more effectively (and have consistency)
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How cross-training can prove to be valuable (especially when you’re short-handed)
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Places where you can recruit talent (where you normally wouldn’t think to look)
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The difference between building your culture and building your brand
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The best way to build a brand
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How to get testimonials that make others eager to come see you
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How to generate 1500% ROI using Facebook for your dental practice
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What you should promote (before you start promoting offers)
And a lot more.
©© Dr. Anissa Holmes LLC