Hi everyone, and welcome to another episode of the Delivering WOW Dental Podcast. Today, we're talking about how to use Google My Business in your dental plan and I'm just so excited to be sharing this information. Oftentimes you hear me talking about social media marketing, you hear me talking about making relationships with other businesses in your community so that you can build those partnerships. But what we're talking about today is something that I haven't actually talked about before. And it really is how can you utilize Google My Business, which is a free tool, to be able to bring more exposure to your practice. And again, so excited about this, because this will be once implemented correctly, transformational for your practice.

Now you might be asking me, well, what is Google My Business? Or I've already got a Google My Business listing. And so Google My Business, if you're going to Google, Google My Business, you'll see where you can actually go in and you can customize your listing for your practice. So you can put in your practice hours. You can go ahead and put in a link. So if people are wanting an appointment, you can go ahead and put in an online scheduling link. You can go ahead and verify your location so that a map shows up when people are searching for your practice. But what many people do not really understand with it is that you have these other functions and options. And one is to be able to go ahead and upload photos or upload videos directly to Google My Business. Now you might be asking me, well, what's the big deal about that?

Well, number one, Google is of course the number one search engine and what many people are focused on and you'll hear out there is like, we want to get more Google reviews. And so there's a lot of emphasis on deciding, and I hear it in Facebook groups. Like what companies should you use to help you get more Google reviews? Or should we just take the review link that Google gives us and we just put it into our emails that we send to our patients? Like what's the steps and process? But imagine in addition to that, you have the ability to have real live video testimonials that you've gotten for patients or real video testimonials that you've gotten of patients actually sharing their experience. And so it's not just a review, it's actually a video. Well, you can actually do that with Google My Business.

Now as you're going to Google My Business, you may notice that there are some businesses that have videos that are showing up. So you go into a main Google feed and you will type in a name of a business, and in the middle section you'll see videos. So sometimes you'll see Facebook videos, sometimes you will see YouTube videos. What's interesting about these videos is that you cannot actually pay Google to put those there. Those videos are put there organically by you showing up and being consistent over time with doing videos, again, either on your social media profiles or on YouTube. And so this is something that you do have to work for, but what's really cool about Google My Business is that you have the ability on the right hand side below where your practice map will be, will be to actually go ahead and upload and give Google information to show.

So imagine for example, that you are doing a video testimony in your practice, you've given a great experience at the end of the visit. You ask your patient, how was your experience today? And they say awesome. And we say, you know what? We would love if you'd be willing to share a little video testimonial or share a video, or allow us to take a video with you sharing your experience today. There are a lot of people that are afraid to go to the dentist and it just might change someone's life. Now, as you're getting that video, typically it's not a Facebook Live. It's just a recorded video. A lot of times what we're thinking is, okay, well, what are we going to do with that video? And then you are posting it on your Facebook page, you can create an ad with it, get a lot of exposure.

But one thing that you can also do in addition to that is you can take that video and you can actually

directly upload it to Google My Business. And what's really cool is that again, when people are searching for your practice, they see your listing, now they'll see your video. So what's also very awesome as well is that you have the ability to put in a button. And so after you upload the video, you can put in a button which would be a learn more button or schedule an appointment button. And this is where you can put in links for people to go ahead and schedule online. You can send people to your funnel.

So maybe you have a patient talking about dental implants, or maybe you've done a tooth talk Thursday video, where you're doing an educational video about dental implants, again, repurposing that video. If you are uploading it to Facebook, you can use that download feature by using those three dots, you can download the video, you can reuse that video, uploading it directly to Google. And with that again, and utilizing the buttons feature, you have the ability for people to either call your practice directly, and most times they are searching on mobile. So they click that button, immediately calls from their phone. You can put in a learn more button. You can put in a button, for example, if you're talking about implants or Invisalign, if you're using funnels. That would be a great application for you to go ahead and put in your link where people can learn more about the service. They can perhaps see if they're a candidate, take a quick quiz and you can go ahead and capture their email to continue to send them information about your practice.

So again, so excited to share this information with you about Google My Business. It is a free way to be able to get exposure for your practice and to be able to let people learn more about you and allow you to, again, continue to become that authority in your practice. What's really cool, as well is that not many people know about this. And so when people are searching and they're going to other practices pages, they may have a listing there. Your listing will now have those videos. Also, as you're posting to social media, different things that you might be doing in your community, maybe you're doing a charity drive where you are collecting clothes for a local charity, go ahead and repost that on Google as well. And what it does, again, even if people are not participating, it continues to really let people know what you're known for. And so when they're searching, they have that ability to get a sense of how you serve the community, your culture, and again, having those video testimonials, getting those from your patients and reposting and repurposing them on Google is really huge.

Another little tip, a side tip, and we're not specifically talking about this today is actually repurposing your videos that you're doing for Facebook to YouTube as well. And so YouTube is a huge search engine. And so taking those videos and again, uploading them, looking at creating a YouTube channel, it doesn't take very long to go ahead and get those videos uploaded again. Whole nother strategy for YouTube, which we'll talk about in the future episode of how do you get people to see them, the keywords, et cetera. But again, today, we're talking all about Google My Business. And so if you've not yet done so, go ahead and head over, take a look at your Google My Business listing, and start posting your photos and your videos.

All right. So hopefully this was a really helpful tip for all of you. We love serving. And for me, my big calling and purpose is to help dentists understand how to be able to grow your practices faster so that you have time and financial freedom. And so that you are in a position to make a bigger impact on your team's lives, your community, your family, and your world. All right, thank you so much for listening. If you've yet already joined us inside of our Dental Boss Movement Facebook group, we have dentists who are coming together every single week for action taking, learning, and support. And we'd love to have you inside of our free community. To join us all you have to do is go to dentalbossmovement.com. All right, guys, take care. We will chat soon. And until next time keep delivering Wow.

If you're ready to take your practice to the next level, I invite you to join me inside of our next marketing and practice growth challenge. Inside of this challenge, you're going to create a full 12 month marketing

lan, launch a marketing campaign that's going to allow you to be able to connect with your community as well as other local businesses. And I'm also going to show you how to use our whiteboard strategy that we've used with practices to be able to actually double their production, focusing on doing more high value services. Again, I look forward to working with you as well as your team inside of our marketing and practice growth challenge. And to get started all you have to do is go to deliveringwowchallenge.com.

Thanks so much for listening to this episode of the Delivering WOW Podcast with Dr. Anissa Holmes. We'll catch you next time.

Hi guys, and welcome to another episode of the Delivering WOW Dental Podcast. I am so excited to be here. So today, I'm going to talk about something that is pretty real and honest, and it is about being an introverted dentist and how can we get more dental patients if we are an introverted dentist. So question for you, are you an introverted dentist? And the reason why I ask is that I, interestingly, am. So many people look at me and they're like, "Oh, Anissa, you're so extroverted. Like you get out there, and you're doing Facebook Lives, and I see you everywhere, and you're on social media, and you're having summits and doing all of this stuff." And people actually assume that I am an extrovert.

But what's really interesting is that if you go back to the first episode of this podcast, what you will hear, and it's almost embarrassing, is that it actually sounded like I was reading. And so my office manager, at the time, comes to me after my first episode, and she says, "Dr. Holmes, I listened to your podcast, and it sounds like you're reading." And I was like, "You know what? I'm not going to delete it. It's okay." And what I said to her is perhaps the turning point, and will be the turning point for you, and it's been for so many people that have been through our challenges where I'm challenging people to step out of their comfort zone and do a Facebook Live. What I said to her is that, "You know what? There's something that I have inside of me that I have to give. I have knowledge of how to help people. And what's really important for me is that they find me, that they hear my voice so that I can help them."

And so I continued to do my podcast. And as Facebook Live came out, I started to do Facebook Lives. And now it's really simple for me to do that. And I'm still an introvert, by the way. But what I recognize is that I have a gift and people need to hear my message. You're on this podcast right now. And if I had let being an introvert stop me from getting on the microphone and delivering the message, we may not be obviously where we are today.

So I wanted to really look at that for you and really ask you that question. And the question is do you have a gift? Have you taken time to learn how to place implants, or how to help so many people, and actually save lives, and help marriages as well by understanding how to help patients who have sleep apnea? Have you made a time investment in understanding how to do beautiful cosmetic cases? Because so many times we have introverted dentists that love to learn. You're at conferences, you're taking the courses. Your hands are amazing. You can do beautiful dentistry. And what happens is that no one knows who we are.

And so if you know that you have a message and a gift, it's almost your moral obligation to step out of your comfort zone, to do something that you've never done before, and to go ahead and put yourself out there, because that's the only way people will know about us. One of the fastest ways that I have found, at least to have people to start overcoming their shyness and their introvertedness and putting on an extroverted face, is by focusing on doing Facebook Lives. And what's been so amazing over the years, working with practices, and over the last year or so, working with practices in our marketing and practice growth challenges, I will from day one say, "You know what? I want you to come on. Do a Facebook Live. And guess what? It's okay if you do your Facebook Live and you stumble. It's okay if you stutter over your words. It's okay if the video is sideways."

It's okay, because if it's not perfect, you're learning. And when we learn, we figure out what we need to improve on and we keep getting better. And so even in that group, what I'll say is, "If it's sideways, that's okay. Get in there. We'll show you how to fix it." And guess what happens? Even now, I've been doing, I can't tell you, hundreds of Facebook Lives, and there are times when I get on and I start fumbling over my words. And what do I do? I just delete it. I delete it and I start over. And guess what? You can continue and not start over. You just keep going. And guess what? The next day is another day.

And what's been really interesting is seeing practices and owners and team members to start utilizing, using Facebook Live. And what happens is that now they get more clear with their message. It makes people think more about what is it that you want to say. And interestingly, a lot of the same things that we're doing on Facebook Live we're actually taking into the [inaudible 00:05:59]. And so when we're doing a Facebook Live about let me talk about three different ways to replace missing teeth, or here's why you actually need to go to the dentist. The difference between doing it at home and doing it in the office. Or anything that you're doing. Getting out of your comfort zone, doing the gift card giveaway to go ahead and get gift cards from other businesses. Man, that's really hard for people. A lot of times people are saying, "I'm very nervous to go and ask another business for a gift card."

And all of a sudden, I'm challenging you, yes, I am, to go ahead and do it anyway. And now you step out of your comfort zone and you realize, "Wow, that actually wasn't that hard. I asked someone and they said, 'Yeah, I would love to do that.'" And guess what happens? Now you get more confident and you can do it again and again and again, and build more relationships and market your practice.

And so again, today, I really wanted to talk about this because I see so many dentists who are introverted, including myself. But if your business matters to you, if your practice matters to you, if your patients matter to you, and people in the community that need to find you, then it's really urgent and important that you step out of your comfort zone and you do it anyway. So hopefully this serves you. I love helping you to be able to step out of your comfort zone. And so hopefully with this, you will take that next step.

All right, guys, hopefully this was helpful. I look forward to chatting with you guys again soon. If you haven't yet signed up for our Marketing and Practice Growth Challenge, you definitely will want to do that, deliveringwowchallenge.com, so that we can help you get to the next level. If you're using the code dentalbosschallenge, the challenge is completely free, so we'd love to be able to help you with that. Again, thank you so much for being a listener to our podcast. If you are a member of our Dental Boss Movement Facebook group, I look forward to seeing you every week where we have free training for you and your practice. And if you haven't yet joined us, make sure you're joining us in that group as well, dentalbossmovement.com. All right, guys, thanks so much for listening. Take care and we will chat next week.

If you're ready to take your practice to the next level, I invite you to join me inside of our next Marketing and Practice Growth Challenge. Inside of this challenge, you're going to create a full 12-month marketing plan, launch a marketing campaign that's going to allow you to be able to connect with your community as well as other local businesses. And I'm also going to show you how to use our whiteboard strategy that we've used with practices to be able to actually double their production, focusing on doing more high-value services. Again, I look forward to working with you, as well as your team, inside of our Marketing and Practice Growth Challenge. And to get started, all you have to do is go to deliveringwowchallenge.com.

Thanks so much for listening to this episode of the Delivering WOW Podcast, with Dr. Anissa Holmes. We'll catch you next time.

The Delivering WOW podcast with Dr. Anissa Holmes, the number one show for dentists who are not afraid to take action and want to receive massive results. Now let's get to work to focus on what matters most.

Hi guys, and welcome to another episode of the Delivering WOW Dental Podcast. Today, we're talking about First Week on the Job Training for your dental team. Now, how many of you have had a new hire to come in and all of a sudden it's a month later, three months later and they're still not doing the key functions that you hire them for? If this is happening, oftentimes what that means is that we don't have a good onboarding system. And so what I'm going to be sharing with you today are some tips that you could use as you're starting to bring in new hires, to get them trained up as fast as possible. And believe me, not only do you want them to be trained and to be able to be efficient and being productive for the practice, they also want to be able to be comfortable in what they need to do. And once you create a great system then you will now have predictability.

Now, as we start bringing in our new hires, even backing it up a little bit, when we are looking for our new hire, when we are interviewing, there's definitely a proven framework for hiring. But part of that is making sure that that team member understands what they're being hired for. What are the roles, what are the responsibilities? And so it's one thing to say, "I'm getting a new office manager," but do they truly understand that their role will now be, for example, to make sure that a particular profit number is set for the practice?

Do they understand that their role is actually to work side-by-side with you to actually carry out your vision, to be able to lead the team, to be able to make sure that a certain number of unscheduled patients are being rescheduled? And it may not be them who's actually the scheduler, but they're holding that metric accountable. They're making sure that marketing campaigns are being done consistently, even though they may not actually be running the campaigns, right? Do they understand their roles and responsibilities? Does that team member understand your core values?

In fact, for my practice, even on the interview or the pre-interview application we actually asked the question of which core value in my practice resonates with you the most? And we actually have that as a question when we have our group interviews. And so as we start looking at onboarding, if we actually inside of our recruiting process, we actually are very clear on their roles, on their responsibilities, that really makes this training in onboarding a lot more beneficial, okay?

Let's go ahead and talk about the onboarding process and typically what that looks like. Now, the first thing that I think is very, very important is to have an orientation with your new hire. That is looking at making sure that they understand your vision for the practice, your vision for them, how you see them growing within the business. Really important for them to understand very, very clearly their hours, right? When are they working? People want to know when are they being paid? What about vacation time? What about sick leave? When do they get breaks?

These are things that oftentimes they are asking on demand when they have the question. If we can just go through this as an orientation then now there's a lot of clarity. Also, you want to make sure that you have a checklist for collecting information, such as a background check form, an employee application, making sure that you have all of the tax documents. If you are requiring certain vaccinations that you have that in place. Really important we also start looking at things like X-ray training, do they need to have that in place? And so these are the things that we're looking at, okay?

Also very important is that the team member again understands their essential functions. And so if they are for example coming in as a dental assistant, are they going to just be responsible for helping the doctor in the operatory? Will they also have to be responsible for sterilizing the equipment? Are they going to be responsible for actually having those conversations with patients about treatment? For example, in my practice, our dental assistant, one of them is responsible for doing all of the scans and talking about Invisalign.