May 19, 2016
Woohoo.. We have made it to Episode 30...And this is s GOOD one!
In this Episode of the Delivering WOW Dental Podcast, I take time to answer the most commonly asked questions that I get from dentists....
1.) Where Should I Begin When Starting To Market My Practice.
2.) Why Do You Feel That All Dentists Need to Use Facebook to Market Their Practices.
3.) Why is Facebook Marketing NOT Working for Me to Get New Patients?
4.) How Do I know How Much To Spend on Marketing.
Here I discuss which forms of marketing work as well as where to start. I discuss which forms of Marketing give the best ROI, and well as how to calculate ROI. I discuss the role of targeted marketing, and how it can help you to reach your ideal audience and grow your new patient list. A lot of time is given to common mistakes that dentists make with Facebook, as well as how that impacts their new patient numbers. A special focus is given to how to determine your marketing budget.
Links in the Show:
"7 Simple Strategies to Getting Your 1st or Next Thousand Likes on Facebook" Course
The Delivering WOW Hangout: My FREE Facebook Group
May 13, 2016
Justin Morgan, aka "the dental marketing guy" is a dental marketing enthusiast, specializing in getting your dental website to rank highly on search engines. Justin is different from many SEO experts because he believes in performing a comprehensive analysis to determine if SEO is the right solution for your practice. Justin believes that when you take a deliberate approach towards marketing, the tactics you choose will be more effective than if you rush into it. He is also the host of the dental marketing guy show on YouTube.
In This Episode we discuss the importance SEO in building your marketing strategy. We also discuss the importance of sharing great content so that search engines see your content as engaging and relevant. We discuss the importance of online reviews, Google Adwords, and how you can organically grow your SEO. We also discuss the link between SEO and Social Media, as well as how you can set your SEO budget for an optimal ROI.
May 3, 2016
Dave Kerpen is a top Linked-In influencer and the CEO of Likeable Local and Likeable Dentists. Dave is also the the New York Times bestselling author of Likeable Social Media as well as the author of the Art of People.
On today's show Dave andI discuss why every dentist needs to be on Facebook as well as what it takes to be "Likeable" on Social Media. Here we discuss exactly what should be shared on social media to be successful as well as why social media is like "word of mouth on steroids". We also the discuss the importance of having great people skills, and mastering the "Art of People".
With Facebook being the #1 Ads Platform in the world, there is a great opportunity for dentists to take advantage of this platform to grow their practices!
Apr 29, 2016
Jeff Gladnick is the Founder and President of Great Dental Websites (GDW), a dental focused local marketing company. Jeff started GDW in 2007 to help his father and other relatives (he has 7 dentists in his family) create effective dental websites for their practices. He created a publishing platform to enable Dentists to successfully market themselves to potential patients in their service area. GDW has since evolved into a full service online marketing agency which has worked with over 400 clients in 3 countries.
Jeff has over 15 years in marketing & software engineering,
particularly in the development of content management systems and
publishing systems. Prior to founding GDW, Jeff worked on projects
for companies such as Adobe, The Gap, D&B, and Taylor Farms,
and others.
Jeff has a degree in Electrical & Computer Engineering from
Rowan University, holds a US patent (US20040000529), and resides in
Denver, CO with his wife and 2 children.
The number one reason to have a website is to attract new patients. A website should also serve as resource for current patients as to refer people to your practice. One of the most important steps in building a great website is to know your ideal audience. This allows you to better serve them. What’s most important is sharing yourself, your personality. Share your culture on your website, share your practice’s story through your website. Share before and after pictures. That’s what people connect with.
When creating your website, decide what type of practice you want to be and present that on your website as well as on social media.
To get your social media right you have to get your website right. Cookie cutter websites don’t cut it. It’s also very important to keep a consistent branding on your website, on social, and in your practice.
Here’s What Makes a Great Dental Website:
· A Customized design that is unique to the practice
· Posts that allow site visitors to emotionally connect with your practice
· The website should be responsive for mobile
· It should have a quick button for people to contact you
· It should have unique content and copywriting
· It should share the office philosophy
· It should provide value
· It should have video integration
· It should have your before and after pictures
· It should never have duplicate content from other websites
· It should have a map and directions
Here are a Few More Tips to Use in Your Website Design:
· Great introduction copy
· Create a call to action
· Place your phone number on the top right
· Use horizontal navigation
· Use legible font
· Never have a black background with white text
· Use unique pictures of you practice
· Feature your services
· Have a commonly asked questions section
· Have a contact form on every internal page
026 How To Explode New Patient Numbers and Boost ROI through Facebook Marketing with Dr. Anissa Holmes
0
Apr 24, 2016
Social media has become an effective way to attract quality new patients to your practice. The key to successful social media marketing is a combination of excellent content and a proven strategy. In this Thriving Dentist Show, Gary interviews his friend Dr. Anissa Holmes. Anissa is a practicing Dentist in Jamaica, speaker and social media authority. She has attracted over 50,000 fans to her office Facebook page and consistently attracts a significant number of new patients each month from her social media marketing activities. In this interview Gary and Anissa discuss; Why social media is the new media, why dentists need to include social media in their marketing activities, the specific strategies dentists need to use to successfully attract new patients via social media and the new FaceBook rollouts and features that will impact the dental profession. Anissa is THE recognized expert in social media marketing and you will LOVE her passion for social media and helping fellow dentists master social media marketing!
Apr 10, 2016
Facebook Live is the next BIG thing in Dental Marketing, and you don't to be left behind. I spoke about the importance of Video in Episode 23 of the Podcast, but this Episode takes the importance of Video to a whole new level.
Here's What I discuss:
- Facebook Live, Facebook's new feature which allows live streaming though Facebook's Pages App on your mobile device
- All of the new rollouts to Facebook lIve, and how I see dentists incorporating them into their practices
- All of the new HUGE features of Facebook Messenger, which will be a game changer for increasing engagement as well as increasing new patient numbers
Here's more information about Facebook Live which I shared in a previous post.
Here's Some of the New Rollouts:
- Facebook Reactions: People will be able to react to the live streams with the new Facebook Reactions. Viewers can select Love, Haha, Wow, Sad or Angry, and the reactions animate right on top of the video
- Filters and Doodles will be available to place on the stream
- People will be ale to share the broadcast live with their selected Facebook friends
- The Message Tab will be moved and be replaced with a Video Discovery Tab
Updates to Messenger:
- Once sometime types in https://www.messenger.com on a desktop, they will be taken to the Facebook Messenger page where they can send messages
- You can create a quick url to share on your website, your email signatures, your Facebook page, and your promotional items which directs people to your Facebook messenger page. They’re all formatted as ‘m.me/yourusername,’ Username would represent your Facebook user id.
- Instant replies can be set up to send a greeting messages to people who message your practice's page
- Away messages can be set up to let people know that your practice is closed, so they can get a response once the practice reopens
- Custom QR codes will allow you to create code that people can scan on your website or promotional pieces to directly access your practice's messaging feature
Apr 8, 2016
David Harris is a Private investigator, CPA and Certified Fraud Examiner David Harris is the world's leading authority on embezzlement in dental offices. In today's episode, David shares the warning signs that dentists can look out for that might indicate that they have a problem . We also discussed what should dentists do once they feel that they are being embezzled as well as recommendations that dentists can take once the embezzlement is confirmed.
Apr 5, 2016
Mar 28, 2016
Today's episode is a solo show where I share my #1 Free Marketing Strategy, and it is HUGE!!!
This week in the Delivering WOW Hangout, we have had a very exciting week! We have been talking all about video. Lots of dentists have been creating and posting their very first videos on Facebook, and it is soooo exciting to watch.
In this episode, I decided to share why video is so huge. I spoke about the importance of being an early adopter, and why video is the next big thing. I spoke about what's new as it relates to video with Facebook, Instagram, Twitter, and Snapchat, as well as what's coming up with Facebook as it relates to video which will be huge. I talk about how you can get over fear to create your first video, as well as share the exact strategy that we use to acquire video testimonials in my practice. I also discuss the role of video as it relates to YouTube and SEO!
This will be an episode to bookmark and replay!
Click Here to Learn More about and Take the Challenge
Mar 27, 2016
James M. Dahle, an emergency physician, learned the hard way that growing your wealth begins with having good advice and understanding the wealth creation process. In general, James says that doctors like him save too little, buy too much house, rush into employment contracts rather than seeking an ownership position, get bad financial advice from commissioned salesmen who are usually peddling loaded mutual funds or whole life insurance, pay too much for good advice, and have disorganized investing plans. To help his colleagues, James started The White Coat Investor, a blog that offers doctors and other high-income professionals advice on personal finance and investing.
In today's episode James and I discuss the first steps that dentists should take to start to grow their wealth. We discuss the ideal percentage that should be saved and invested to ensure financial freedom, as well as the mindset that someone must have to be financially free. James shares investment strategies as well as strategies that you can use with your kids to start them on a path of investing. This episode is packed with lots of value, and you'll want to make sure that you listen to the very end.
Grab Your FREE Copy! "Top 7 Financial Errors Doctors Make (and how to avoid them)!"
Mar 23, 2016
Anissa Holmes- From an early age Anissa Holmes knew she had the heart of an entrepreneur. But because there were no entrepreneurs in her family she thought the only path to success would mean becoming a dentist, doctor or lawyer. She built a highly successful dental practice for 13 years but the entrepreneurial voice inside her would not abate.….
Dr. Anissa Holmes is a dentist and social media expert. Voted one of the “Top 25 Women in Dentistry” by Dental Products Report, she has mastered the skill of using social media. She now has a Facebook following of over 48,000 fans. She discovered that the most effective way to get massive results is to first have a vision. In her Delivering WOW Dental podcast and online, she shares the steps to help develop a business culture, systems, and brand.
How Did You Start Using Your Talents?
From an early age, Anissa knew she wanted to be a doctor. So she worked really hard in school and always had good grades. In hindsight she also sees she had the heart of an entrepreneur, but “I really didn’t have any entrepreneurs in my family. I thought the path to success would mean becoming a dentist, doctor or lawyer.”
The Most Impactful Turning Point?
“Before I came into the full coaching experience, I was one of those people who thought that every day I would just go to work and be a dentist. Then, at the end of my life I would have done the same thing every day.” Coaching changed all that for Anissa. “Through coaching I learned how to create a business that could essentially run without me. Now my practice runs on systems, and on having an amazing team, culture and brand. I really don’t have to be working in the business so much. I’m still practicing dentistry three days a week and have some other dentists working with me as well. This has allowed me—after practicing for 16 years—to look at my legacy, and how I can help others. Part of that legacy is that I can help other dentists get to the place of having a profitable practice, understand about culture, systems and branding, and deliver what I call, ‘WOW!’ Now I really am making a difference!”
The Most Powerful Lesson Learned?
“If you want to go to Europe, you need to book a ticket. You need to take some action, and that’s really the only way. A lot of people have big dreams. Lots of people go to seminars, they learn things, and then they just go back to doing the same thing. I think the reason I’ve had the success I’ve had is because I am an action-taker. If I learn something, I put it into action, and I also set a deadline.”
Steps to Success from Anissa Holmes
1. Discover what is your WHY? What motivates you?
2. Use your WHY to develop a clear vision, with goals, actions and deadlines.
3. Make sure that, at the end of your life, you can say you actually made a difference.
4. Reach out to people who can help you. You don’t know everything.
On Her Bookshelf
Eat That Frog!: 21 Great Ways to Stop Procrastinating and Get More Done in Less Time, by Brian Tracy
The Compound Effect, by Darren Hardy
Start with Why: How Great Leaders Inspire Everyone to Take Action, by Simon Sinek
Connecting With Anissa Holmes
Email: draholmes@hotmail.com
Website: deliveringwow.com
Twitter: @deliveringwow
Facebook: facebook.com/jamaicasmiles
LinkedIn: jm.linkedin.com/in/dranissaholmes
Free Gift
Grab Your FREE Guide to learn the exact steps of how Anissa Holmes gets a 1500% ROI on Facebook:
Facebook Targeting: 5 Best Practices
Mar 18, 2016
Jack Hadley teaches social media marketing to MBA students at Brigham Young University's Marriott School of Management in Provo, Utah. He is also a partner at My Social Practice, an agency providing affordable social media marketing ideas, content, strategy, and support to dental practices worldwide. Jack is an award-winning copywriter and former ad agency Creative Director with a rich background in all aspects of the creative process.
In today's episode, Jack and I discuss what it means to have a social practice, as well as how to create a social practice. Jack shares the most common mistakes that dentists make when using social media, as well as what strategies can be used to create more engaging posts. We talk about the importance of sharing culture, as well as what posts are most engaging. Finally, Jack discusses the importance of online reviews as it relates to SEO and social proof.
Mar 14, 2016
Mike Michalowicz is the entrepreneur behind three multi-million dollar companies and is the author of Profit First, The Pumpkin Plan, and what BusinessWeek deemed the entrepreneur's cult classic, The Toilet Paper Entrepreneur. Mike is a former small business columnist for The Wall Street Journal and the former business makeover specialist on MSNBC. Today Mike travels the world as an entrepreneurial advocate speaking to groups just like ours. He is globally recognized as the guy who "challenges out dated business beliefs" and teaches us what to do about it.
In today's episode, Mike and I discuss the true definition of success. He discusses what is a wealthy life, as well as how to discover your passion and your purpose. We discuss why focusing on the top line, production and collections, is not most important. He discusses his revolutionary concept of taking profit first, and running your business, or your life on what's left. He also discusses the difference between cash in the bank and profits. Finally, Mike shares what dentists should focus on most to achieve true success.
Download The Free Guide That Accompanies This Episode:
Mar 11, 2016
Mar 7, 2016
Colin Receveur is marketing dynamo. Even though SmartBox was incorporated in 2001, it began inside Colin during his childhood. Colin's experience helping dentists predates search engine optimization (SEO), Google, websites and even the Internet. He worked almost every day in his fathers officeand spent almost every night on the family's Compaq computer (remember those?) in the early morning hours learning how to design and code websites in the Internets infancy. Though his dad is a dentist, Colins mom was a top sales executive with a Fortune 100 healthcare organization. So it was only natural for him to want to monetize his interest in websites.
In this episode, we discuss key steps that dentists can take to drive traffic to their website, as well top ways that dentists can convert those prospects into new patients. We also discuss the benefits of tracking the ROI of marketing strategies and the benefits of retargeting. A special mention is made to Social Media, and in particular Google Plus in increasing SEO.
Click Here to Get a Free Copy of Colin's Book
Mar 3, 2016
Dr. Mark Costes is a serial entrepreneur, author, international speaker and business coach. Mark received his Bachelor of Arts from the University of California, San Diego and his Doctor of Dental Surgery from Marquette University. In a period of seven years, Mark built six successful dental practices as well as a dental assisting school company that has experienced rapid growth to over 140 locations throughout the United States.
Mark’s knack for being able to turn around ailing dental practices as well as being able to create profitable businesses from scratch has led him to the role of mentor and business coach for entrepreneurs all over the world. Mark’s interests have evolved to serving clients in many different niches and he now teaches entrepreneurs how to create, grow and profit from their businesses while maintaining a balance between work and life. Mark hosts two successful podcasts: the Dentalpreneur and the Six Figure Side Gig podcast.
In this episode, Mark and I discuss the #1 reason why you must systematize your practice, as well as 3 top systems that every dentist should implement today. We also discuss how dentists can leverage the knowledge that they have received from building their practices to grow their wealth. Mark gives the exact steps that you can use to create your office manual, so that your practice can run without you. Finally, we discuss creative ways that you can scale up your practice through the use of masterminds.
Click Here to Download a Free Copy of Pillars of Dental Success:
Links in this Episode:
Dental Success Summit : Get $100 off by using Promo Code WOW16 for Dentists and WOW16S for Team
True Dental Success
Audible.com: The #1 App that I use to listen to books while in the car or on the go
The Delivering WOW Free Facebook Group
Recommended Reading From Dr. Costes:
Feb 22, 2016
In today's episode, I share a recent interview on the Start Your Dental Practice Podcast, where I was interviewed by Jonathan Van Horn.
Here's what we discussed:
When you’re starting your dental practice, there are some key things you need to look at:
-
Finding a good location
-
Knowing what equipment to buy
-
Hiring the right people
But so many dentists tend to overlook a powerful aspect of the business that sets the framework for years of success:
The culture.
When you build a culture that customers (both external and internal) are excited to be a part of, you then have a story to tell.
Having a story allows you to create experiences.
And experiences are what people love to talk (and hear) about. Both online and offline.
Here's The Free Guide Which Accompanies This Episode:
Here are a few things you’ll discover in today’s episode:
-
Why giving good service isn’t enough on its own to run a successful business (and what you can do to have an amazing dental practice)
-
The importance of having a vision (for yourself and for your team)
-
How to promote your culture and core values within your practice
-
Tips for creating systems to train new employees more effectively (and have consistency)
-
How cross-training can prove to be valuable (especially when you’re short-handed)
-
Places where you can recruit talent (where you normally wouldn’t think to look)
-
The difference between building your culture and building your brand
-
The best way to build a brand
-
How to get testimonials that make others eager to come see you
-
How to generate 1500% ROI using Facebook for your dental practice
-
What you should promote (before you start promoting offers)
And a lot more.
Feb 15, 2016
Dr. Jason Lowry is the owner of Lowry Family Dentistry and is also a solo practitioner located in the small town of Kingman, Arizona. Dr. Lowry has created a multi million dollar dental practice and has positioned himself as a leader of dental implants and same day ortho in his town. Dr. Lowry has discovered that the key to success is in niching down and finding your passion. Dr. Lowry is also the founder and CEO of Catalyst Dental, a company which helps dentists to grow their niche through using a proven, systematized approach.
In this episode of the Delivering WOW Dental Podcast, Dr. Lowry and I discuss the importance of finding your passion in dentistry, and building your practice around that passion. We discuss that once you discover your niche, you can create your uniqueness and use that passion to build your brand. As a result, you can become the go-to person for that service. He did just that with his passion for same day ortho and dental implants. He also discovered a unique way to market these niche services through dental seminars and shares how that one strategy alone allowed him to generate over $70,000 in revenue from his first seminar alone. In addition to running a very successful dental practice, Dr. Lowry also teaches other dentists how to achieve that same level of success!
Make sure to Download the FREE Guide which accompanies this episode:
Join our Free Facebook Group at www.deliveringwowhangout.com
Links in this Episode:
Catalyst Dental
Audible.com: The #1 App that I use to listen to books while in the car or on the go
Recommended Reading from Dr. Lowry:
Feb 12, 2016
Miles Noland is an online advertising specialist and the owner of Flourishing Dentist. Miles is a marketing genius, and has been featured on ABC and CBS news. As you know, many dentists struggle with understanding the whole online space as well as understanding how to get patients from the internet. Well, Miles solves this! He does so my helping dentists to drive prospects through Google and Facebook Ads that turn into more patients and more revenue for the practice. Many dentists blindly spend thousands of dollars on online advertising, yet have poor copy, have websites with no landing pages, and have no systematic follow up. Miles helps dentists to better understand marketing so that they can get results!
In this episode of the Delivering WOW Dental Podcast, Miles and I discuss what it takes to have a flourishing practice, including understanding how to write good copy for your ads as well as the importance of tracking the ROI of your ads. Miles shares tips for tracking, as well as tips to grow your new patient numbers by building your list. He discusses that you must always add value first, and discusses the use of autoresponders to stay connected with those who have already visited your website. Finally, Miles shares some new and fresh strategies to help you grow your practice through Facebook.
Make sure to Download the FREE Guide which accompanies this episode:
Join our Free Facebook Group at www.deliveringwowhangout.com
Links in this Episode:
The Flourishing Dentist
Audible.com: The #1 App that I use to listen to books while in the car or on the go
List Building (Opt-In Pages): Lead Pages
Email Marketing: Mail Chimp
Call Rail: Call Tracking
Leave a Rating and Review for the Delivering WOW Dental Podcast
Feb 8, 2016
Jonathan VanHorne is an accountant, and the founder of Dentist Metrics. DentistMetrics is an exclusive dental accounting and coaching company that is dedicated to helping dentists successfully navigate the competitive dental landscape. The most effective way dentists can start working on their business is by looking at the performance of the practice. Dollar for dollar, getting serious about tracking a practice’s performance will be the most game-changing process you can perform in your business. You will quickly be able to implement new processes, improve holes in your practice’s results, and drastically change the way you look at the business of dentistry.
In this episode of the Delivering WOW Dental Podcast, Jonathan and I discuss why it is important for Dentists to know their numbers as well as specific detailed examples of how dentists can better plan by knowing their numbers. Here we discuss the difference between having cash in the bank and having profits as well as which systems are critical when building a sound financial practice.
Make sure to Download the FREE Guide which accompanies this episode:
Links Mentioned in this Show:
Dentist Metrics
Audible.com - Click Here to Get Your Free Audible Book Download
Recommended Reading:
Eat That Frog Brian Tracy
KPI Checklists Bernie Smith
Leave a Rating and Review for the Delivering WOW Dental Podcast
Feb 5, 2016
Dr. David Moffet is a great friend, and I am thrilled to have him as a guest on the Delivering WOW Dental Podcast. This episode is all about Delivering WOW and Creating the Ultimate Patient Experience. In this episode we discuss the role of company culture, and how it contributes to an amazing customer experience. David shares tips of how he helped one of his coaching clients increase their revenue by 1 million dollars as well as the optimum way to block schedule to decrease stress and increase productivity and profitability.
Dr. David Moffet BDS FPFA is a Dentist from Sydney Australia and the author of the #1 Amazon Bestseller “How to Build the Dental Practice of Your Dreams (without killing yourself) in Less than Sixty Days! He is the inventor of The Ultimate Patient Experience, a simple to implement patient retention system he used to build and subsequently sell (for several million dollars) his very successful Dental Office located in working class western Sydney. Dr. Moffet now spends his time writing and lecturing, as well as and coaching private Dental clients (in USA, Great Britain and Australia and New Zealand), on how to improve their Dental Practices by focusing on customer service and patient retention.
Free Report From Dr. Moffet: How To Add At LEAST An Extra $100,000 In Billings To Your Dental Practice… Without Spending Even One Penny More On Marketing, Extra Staff, Fancy Lasers, Or New Equipment
Click Here to Book a Complimentary 60 minute Strategy Session with Dr. Moffet
Purchase of Copy of Dr. Moffet's Book “How to Build the Dental Practice of Your Dreams (without killing yourself) in Less than Sixty Days!
Other Links in The Show:
Recommended Book From Dr. Holmes:
Eat That Frog by Brian Tracy
The Compound Effect by Darren Hardy
Click Here to Get a Free Download of the Audible Version of The Compound Effect
Feb 2, 2016
Adrion Porter is a brand builder, podcaster, speaker, and marketing consultant. He is the Founder/CEO of FusionFlow Media – a “mobile-first” digital media company focused on audio storytelling. He works with brands and individuals to develop their own audio content marketing (i.e., podcasts), and help them utilize the intimate power of audio especially for this on-demand and mobile marketplace. Their initial show, Gen X Amplified, is the only media platform that speaks directly to the often forgotten, yet powerful generation between the boomers and millennials. On the podcast Adrion chats with successful Gen X leaders such as Gretchen Rubin, Jay Baer, Paul Carrick Brunson, Dorie Clark, Chris Brogan, and others.In addition to audio content and podcasting, FusionFlow Media provides overall brand development and social media strategies.Episode 007 is all about Building your Brand. And after helping HBO, Citigroup, and Cartoon Network build their Brands, we are thrilled to Adrion Porter as a guest on the show!
In this episode, Dr. Holmes chats with Adrion Porter about the specific steps needed to create a phenomenal brand as well as 5 key elements that define a brand. Make sure to have your pen and paper to take notes, because this show will deliver!
Before launching FusionFlow Media, Adrion worked for Cartoon Network at Turner Broadcasting as Senior Director of Consumer Marketing. There he led marketing and brand management efforts for their tentpole animated franchises such Star Wars: The Clone Wars, Ben 10, and many others. As a lifelong Star Wars fanboy, overseeing Star Wars: The Clone Wars was probably Adrion’s most rewarding role – because he managed the direct relationship with LucasFilm. This included getting a chance to stay overnight at George Lucas’ Skywalker Ranch! Adrion also managed the network’s content strategy for their “First Look” advertising in movie theaters with NCM (National Cinemedia). Prior to Cartoon Network, Adrion was the Director of Market and Brand Development at HBO, where he led integrated marketing campaigns for award-winning shows like the The Sopranos, Sex In The City, and The Wire. Adrion also managed overall network brand strategy for Cinemax and HBO Latino.
Another great Star Wars moment happened in 2006 – while Adrion oversaw the “Star Wars – Double Trilogy in HD” Cinemax campaign. This was the first time ever that all six Star Wars films were broadcasted on television in sequential order.Prior to HBO, Adrion was a Senior Digital Marketing Manager for Citigroup within their E-Consumer division. There he managed the marketing launch of Citigroup’s new online products, including the first online credit card, and Citi’s first online person-to-person payment product.
Adrion’s educational background includes an MBA from Vanderbilt University, and a Bachelor of Business Administration from the University of Memphis.
He currently lives in the Atlanta area with his beautiful wife (Tracy), and his 7-year-old son (Kameron), and beautiful baby girl (Kaelyn).
Connect With Adrion
You can reach out directly to Adrion on: Twitter | Facebook | Linkedin |
Links Mentioned in This Episode
Audible.com: Get a Free Audible Book of Your Choice and a Free 30 Day Trial to Audible.com
Leave a Rating and Review for the Delivering WOW Dental Podcast
Jan 29, 2016
Dr. Don Deems, trademarked the Dentist's Coach, shares lots of useful tips how dentists can systematize their practices for consistency. Dr. Deems discusses that all great athletes have a coach, as well as the mindset that dentists must have when taking on a coach.
Dentists typically find themselves consumed with running their practice and dealing with the unlimited demands that seem to surface daily. Working with a coach, dentists have the unusual opportunity to work on their business, instead of inside it. They have the opportunity to reflect on what they’re doing, to identify their interests and values, and have a silent, objective partner—like having your own private board of directors.
Because most dentists have a solo practice, they’re constantly second-guessing what they’re doing, trying to identify market trends, trying to keep up with changing technology and knowledge, hiring, firing, managing—you name it. Add a little government or other third party intervention, and it’s overwhelming to most. Attending practice management programs, workshops, and seminars help, but the underlying message they are often left with is “Do it like me.”
Thus, many dentists struggle for years trying to emulate other dentists and nearly always without success. Coaching draws on the client’s knowledge, intuition, innate wisdom, individual experience, and skills, using those aspects to assist them to develop the practice of their own dreams—not someone else’s dreams. A coach may enhance those client’s skills with further skills training, such as relating, listening, advising, strategizing, and the like. The possibilities are practically endless, and a dentist may choose to work with a coach for business or personal reasons—usually both.
What makes coaching so effective is due to many aspects inherent in the coaching process. For example, accountability is critical. Once you’ve identified what you want for your practice or for yourself, a coach assists you in keeping on track. Coaching is also highly valuable because it gives you someone else’s perspective—someone you trust because he or she knows you and your goals—which in turn opens possibilities that may have been hidden. A coach is a great sounding board for what’s working and what’s not…extremely valuable to dentists who are mostly isolated from one another.
Links Mentioned in this Episode:
The Dentist's Coach Ebook The Dentist's Coach®: Build a Vibrant Practice and the Life You Want" is no ordinary self-help or how-to book. In this 400+ page book, you'll be introduced to topics, skills, philosophies, and practical coaching experience and Dr. Deems' real-life experiences which you can use to catapult your practice and your life to new heights. In it you'll find the inspiration and motivation to be your best, to learn to solve problems in a more effective and efficient manner, and to learn coaching techniques you'll find valuable in your everyday life - including your practice. Dr. Deems is not only a practicing dentist, he's also one of the few professionally-trained-coaches in the U.S. to work exclusively with dentists. He knows dentists because he is one!
Flight of the Buffalo Recommended Reading by Dr. Deems: A hardcover bestseller now in paperback presents a management program that encourages employee leadership--which today's companies must have more of if they are to survive the coming decades
Click Here to Claim your FREE Book from Audible.com You will also get access to a FREE 30 Day Trial of this Amazing APP for reading books in your car, while working out, and while on the go!
Leave a Rating and Review for the Delivering WOW Dental Podcast
©© Dr. Anissa Holmes LLC