This week on the Delivering WOW podcast I've recorded a solo episode where I share with you lots of tips and advice on how to get your Facebook posts to go viral. So many people have asked me in the past how I manage to get 40,000 people watching my videos, and how I manage to get similar results with the doctors that I've been working with. In this podcast episode I share the exact strategies that we use at Delivering WOW.

On the podcast I discuss:

• The importance of creating posts that people will want to share
• The kind of posts that people want to share and why
• Examples of posts that I have shared that went viral and why
• Why you should ask people to share your posts
• Steps that you should take after you have posted your post with paid ads
• Creating audiences in Facebook's advertising platform
• Whether it matters what day and time you post and how you can find out

If you want help with Facebook marketing you can get access to my full Facebook course, social media images, my Facebook funnel course, and email marketing course, all on the inside of Delivering WOW U. Please also join my free Facebook Group. Also, I would love to see you at the Delivering Wow Summit in Jamaica March 9-10 2018 - click here to find out more. Hope to see you there!

On this episode of the Delivering WOW podcast I am SO excited to introduce you to a rock start dentist, Dr. Ashley Joves.

Ashley is the Founder of Smile & Company, located in Folsom, Ca. Ashley announced via FB Live that she was officially doing a start-up, and that she was not going to “let fear and uncertainty” hold her back anymore. That post went viral with over 10,000 views. Ashley was able to become a local celebrity in her community, getting over 1100 people following her Facebook page, and 50 plus new patients booked prior to opening.

On the podcast we discussed:

• Why Ashley decided to launch a new start-up practice, rather than buy an existing business
• Her vision of how her new practive would look and feel
• How that one social media post about her planned start up changed everything, paving the way to a succesful launch
• How she focussed on developing high-end dentistry skills before she launched her practice
• How Ashley used social media to make her practice a success and why setting up a Facebook Business page was key
• Why dentists embarking on a start up need a mentor
• How her business start up was chronicled by Michael Arias of the Dental Marketer in the podcast series 'The Making of Smile and Co'
• The Facebook group Ashley set up to help other startups - The Making of a Dental Startup

Dr. Joves can be reached at www.smileandcompany.com and via her Facebook Group, The Making of a Dental Startup.

This week on the Delivering WOW podcast I am so pleased to share with you my interview with a true leader in the dental industry, Dr. Robert Pick.

Dr. Pick is a popular business practice management consultant, coach, best-selling author, entrepreneur, and professional speaker. He is known for his high energy, fast moving, motivational, highly educational and entertaining programs.

Dr. Pick is the CEO of The Pick Group, a practice management firm designed to yield a happy, healthy and wealthy practice. He is also in private practice working in the ‘trenches’. 

Dr. Pick received his Dental Degree, Certificate of Residency in Periodontics and his Master of Science Degree, Oral Pathology, all from Northwestern University. Dr. Pick is currently engaged in full time private practice of Periodontics, Implants and Oral Medicine in Aurora, Illinois. He is also a member of the attending staff of Northwestern Memorial Hospital and a Clinical Associate Professor of Surgery at the Northwestern University’s Medical School. Dr. Pick has also been involved with the Jack Welch Business Management Institute.

Dr. Pick is recognized by Dentistry Today as one of the top 200 Leaders in Continuing Education and has won this honor all 19 years that the award has been given. He is also on the Advisory Board of the Journal, Dentist’s Money Digest, where he also writes a monthly article. Dr. Pick has presented programs nationally and internationally, has published numerous articles and book chapters in the scientific literature and he has been on live closed circuit TV at both the CDS and Hinman Dental Meetings. As an official spokesperson for the American Dental Association he has frequently been featured in the media. 

On the podcast we discussed:

• What Robert sees as the four basics for a successful practice
• The importance of pre-clinical interviews, which Robert conducts with all new patients
• The necessity of having social media presence, an up-to-date website and the opportunity video presents
• A powerful tool Robert calls the post-procedure video check
• The value of offsite business retreats and teambuilding to developing a dental business
• How to motivate your team, including some great tips to get your team on-board
• How to build a successful fee for service practice

Dr. Pick can be reached at www.thepickgroup.com (website coming soon!) and by email drpick@thepickgroup.com.

This week on the Delivering WOW podcast I spoke to Dr. Evelyn Samuel.

Dr. Samuel became a Dental Practice and Small Business Efficiency coach by chance. After achieving her life-time goal of becoming a Dentist, she set out to provide excellence within her chosen field. She had a unique experience after her residency. She worked in many different types of practices as a contractor and saw first-hand that although many of the owner dentists were excellent clinicians, they didn't have systems in place to run their businesses effectively. In fact, she continued to see the trend of dentists who were hands-off with their businesses, many times hearing them say, "I just want to do dentistry." 

When Dr. Samuel opened her first dental practice from scratch, she discovered she had a gift for running the business and even hired business coaches before opening her doors and 'hanging her shingle.' She and her team continuously read books on and took courses to enhancing the experience of her practice's customers/patients. 

Years later after helping many colleagues set up/run their practices and publishing a book, '100 Things I HATE/Love About Dentistry: A professional's guide to efficiency profitability and sanity!' with practical vignettes of how to run an effective business, Dr. Samuel established her Efficiency Coaching Firm. 

On the podcast we discussed:

• Evelyn’s journey to where she is today
• How she gained unique experience working in many different practices before setting up in private practice, and how she realized many practices lacked systems
• The lack of education in dental schools on being a CEO and a business owner
• How important it is to know everything about your practice – you shouldn’t do everything but you should know about it
• The most important systems that dentists need to focus on first
• How effective it can be to role play out systems with your team
• How to get your team on-board with systems
• How to get started with developing systems
• Evelyn’s new course – How to Start a Practice From Scratch
• Getting started with opening a dental practice and why you should work out what your life goals are and ensure your practice aligns with them
• Techniques for achieving our goals and the importance of learning about business and having a coach
• What efficiency means to Evelyn

Evelyn can be found at info@drevelynteaguesamuel.com and you can head to https://efficiencyinstitute.com/ to find information about her How to Start a Practice From Scratch course and virtual workshops.