093 - Real Marketing That Works with Jerry Jones

This week on the podcast I interviewed Jerry Jones.

Jerry is of the nation’s top expert on professional practice marketing with over 20 years experience, Jerry spends most of his time developing marketing and advertising strategies for his limited number of private clients and ClearPath Society Members.

His company, Jerry Jones Direct, is the #1 internationally recognized Membership-based boutique dental marketing and advertising firm focused on both patient retention & turn-key new patient solutions, with clients in the US, England, Australia and Canada.

While not a dentist, in 2003, Mr. Jones opened and today, still owns a “from-scratch” 4-doctor dental office in Salem, Oregon, Wellness Springs Dental of Salem. Through WSD of Salem, Jerry and his team conduct research and experiment with a variety of cutting-edge marketing and management techniques shared exclusively with Members of his ClearPath Society. 

In short, Jerry knows what it takes to successfully own and operate a dental office in an area with high competition and in the ever-changing dental landscape. For example, during the 2008 financial collapse, his office maintained double-digit year-over-year growth.

On the podcast we discussed: 

• The journey that has led Jerry to where he is today and how he became specialized in the dental industry
• Why he considers leadership to be the most important aspect of a thriving and profitable dental practice
• Marketing is also extremely important and why dentists must know how to attract all the patients that they can serve
• We plateau when we rise to the level of our skillset and we go no further, unless we seek out people who know more than us and can help us grow our skillset
• Strategies to grow a start-up - Jerry shared a lot of great tips from going door-to-door to starting a local podcast on dentistry and health
• Why Jerry still beleives in traditional marketing, for example, advertising in newspapers, direct mail
• The importance of good copy, the power of words, to help people understand that you can offer a solution to their problems
• Smart doctors invest in marketing before they invest in gadgets and incur other non-essential costs
• If you are frustrated with your marketing look at your message as well as your media, more often than not the issue is your messaging

To find out more about Jerry you can head to his website here.