Today's episode features Wes Schaeffer, the Sales Whisperer. Having an extensive background in sales, Wes is a sales trainer and a sales motivational speaker where he goes around and helps organizations from beginning to end. Wes is the author of the book The Definitive Guide to Infusionsoft: How Mortals Increase Traffic, Leads, Prospects, Sales, Testimonials, Online Orders & Referrals With the World’s Most Powerful Sales & Marketing Automation Software. Wes also has expertise in sales training & marketing and software implementation to help with automation.
Today, Wes shares with us what you should focus on as a dentist to get patients to not only accept treatment, but to enter your practice ready to start treatment.
We discuss what is sales...and no, it's not what you might be thinking!
Wes shares how to create a sales process to ask people the right questions to engage with them and show them the benefits of what you have to offer.
He says that you must first focus on creating a unique practice and work on creating great experiences for your patients so that they will have no choice but to choose your practice.
We also discuss exactly how to offer and fit in same day additional services, which increases your practice production and helps solve your patient's problems!