How do you get people to sign up to your email list? I recently had a chat with Tim Paige, Conversion Educator at LeadPages to find out.
It is your contact list of emails, sometimes names, sometimes phone numbers, but it’s basically your lead list. It’s all the folks who have given you their email address and have given you permission, hopefully, to market to them.
They could have given you their email address, because they are interested in some particular topic that you talked about. It could be because they’re interested in your product or service that you have. It basically means that they have decided that it is okay for you to market to them and it’s your job to deliver value.
Once people decide to join your email list, the next step is to stay in contact with them about how you can solve their problems, what makes your practice unique, and why they should choose you.
You can also present them with great calls to action to come in as a new patient.
In this episode, Tim discusses the importance of bringing in new leads, and the role that list building plays in creating Raving Fans who are ready to come in and start treatment.
He also discusses specific ways that dentists can create Free content that people can't wait to get their hands on...which then creates a warm audience of people that you can stay in touch with.
Tim also discusses the power of sending specific follow up sequences to people based on the actions that they took on your website or landing page.
I also share how I use Leadpages with my Facebook Ad Campaigns. Adding Leadpages to my Facebook Strategy allowed me to double my new patient numbers...
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