Apr 29, 2016
Jeff Gladnick is the
Founder and President of Great Dental Websites (GDW), a dental
focused local marketing company. Jeff started GDW in 2007 to
help his father and other relatives (he has 7 dentists in his
family) create effective dental websites for their practices. He
created a publishing platform to enable Dentists to successfully
market themselves to potential patients in their service area. GDW
has since evolved into a full service online marketing agency which
has worked with over 400 clients in 3 countries.
Jeff has over 15 years in marketing & software engineering,
particularly in the development of content management systems and
publishing systems. Prior to founding GDW, Jeff worked on projects
for companies such as Adobe, The Gap, D&B, and Taylor Farms,
and others.
Jeff has a degree in Electrical & Computer Engineering from
Rowan University, holds a US patent (US20040000529), and resides in
Denver, CO with his wife and 2 children.
The number one reason to have a website is to attract new
patients. A website should also serve as resource for current
patients as to refer people to your practice. One of the most
important steps in building a great website is to know your ideal
audience. This allows you to better serve them. What’s most
important is sharing yourself, your personality. Share your culture
on your website, share your practice’s story through your website.
Share before and after pictures. That’s what people connect
with.
When creating your website, decide what type of practice you
want to be and present that on your website as well as on social
media.
To get your social media right you have to get your website
right. Cookie cutter websites don’t cut it. It’s also very
important to keep a consistent branding on your website, on social,
and in your practice.
Here’s What Makes a Great Dental Website:
· A Customized design that is
unique to the practice
· Posts that allow site visitors
to emotionally connect with your practice
· The website should be
responsive for mobile
· It should have a quick button
for people to contact you
· It should have unique content
and copywriting
· It should share the office
philosophy
· It should provide value
· It should have video
integration
· It should have your before and
after pictures
· It should never have duplicate
content from other websites
· It should have a map and
directions
Here are a Few More Tips to Use in Your Website Design:
· Great introduction copy
· Create a call to action
· Place your phone number on the
top right
· Use horizontal navigation
· Use legible font
· Never have a black background
with white text
· Use unique pictures of you
practice
· Feature your services
· Have a commonly asked questions
section
· Have a contact form on every
internal page