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The Delivering WOW Dental Podcast

Founder of Dental Boss Academy and the Dental Boss Platinum Coaching program, Dr. Anissa Holmes helps practices grow by focusing on leadership, effective case presentation, systems optimization, and implementing high return marketing. Dr. Holmes is also dentistry's leading digital marketing expert, having trained over 5000 practices to leverage social media to effectively grow their practices. Dr. Holmes has been named one of Ultradent's Female Icons of Dentistry, Dental Product Report's TOP 25 Women in Dentistry, and has been featured in top publications such as Dental Economics, Dentistry IQ, Dental Products Report, and Entrepreneur Magazine. Dr. Holmes is also the author of the bestselling book, Delivering WOW: How Dentists Can Build a Fascinating Brand and Achieve More While Working Less. In addition to coaching and being an International Dental Speaker, Dr. Holmes has been a featured speaker at Social Media Marketing World and Funnel Hacking Live, and her Delivering WOW Dental Podcast has listeners in over 125 countries.
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019 How To Create a Social Practice with Jack Hadley 0
Mar 18, 2016

Jack Hadley teaches social media marketing to MBA students at Brigham Young University's Marriott School of Management in Provo, Utah. He is also a partner at My Social Practice, an agency providing affordable social media marketing ideas, content, strategy, and support to dental practices worldwide. Jack is an award-winning copywriter and former ad agency Creative Director with a rich background in all aspects of the creative process.

In today's episode, Jack and I discuss what it means to have a social practice, as well as how to create a social practice. Jack shares the most common mistakes that dentists make when using social media, as well as what strategies can be used to create more engaging posts.  We talk about the importance of sharing culture, as well as what posts are most engaging.  Finally, Jack discusses the importance of online reviews as it relates to SEO and social proof.

 

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