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Feb 22, 2016
In today's episode, I share a recent interview on the Start Your Dental Practice Podcast, where I was interviewed by Jonathan Van Horn.
Here's what we discussed:
When you’re starting your dental practice, there are some key things you need to look at:
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Finding a good location
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Knowing what equipment to buy
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Hiring the right people
But so many dentists tend to overlook a powerful aspect of the business that sets the framework for years of success:
The culture.
When you build a culture that customers (both external and internal) are excited to be a part of, you then have a story to tell.
Having a story allows you to create experiences.
And experiences are what people love to talk (and hear) about. Both online and offline.
Here's The Free Guide Which Accompanies This Episode:
Here are a few things you’ll discover in today’s episode:
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Why giving good service isn’t enough on its own to run a successful business (and what you can do to have an amazing dental practice)
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The importance of having a vision (for yourself and for your team)
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How to promote your culture and core values within your practice
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Tips for creating systems to train new employees more effectively (and have consistency)
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How cross-training can prove to be valuable (especially when you’re short-handed)
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Places where you can recruit talent (where you normally wouldn’t think to look)
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The difference between building your culture and building your brand
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The best way to build a brand
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How to get testimonials that make others eager to come see you
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How to generate 1500% ROI using Facebook for your dental practice
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What you should promote (before you start promoting offers)
And a lot more.
©© Dr. Anissa Holmes LLC