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The Delivering WOW Dental Podcast

Founder of Dental Boss Academy and the Dental Boss Platinum Coaching program, Dr. Anissa Holmes helps practices grow by focusing on leadership, effective case presentation, systems optimization, and implementing high return marketing. Dr. Holmes is also dentistry's leading digital marketing expert, having trained over 5000 practices to leverage social media to effectively grow their practices. Dr. Holmes has been named one of Ultradent's Female Icons of Dentistry, Dental Product Report's TOP 25 Women in Dentistry, and has been featured in top publications such as Dental Economics, Dentistry IQ, Dental Products Report, and Entrepreneur Magazine. Dr. Holmes is also the author of the bestselling book, Delivering WOW: How Dentists Can Build a Fascinating Brand and Achieve More While Working Less. In addition to coaching and being an International Dental Speaker, Dr. Holmes has been a featured speaker at Social Media Marketing World and Funnel Hacking Live, and her Delivering WOW Dental Podcast has listeners in over 125 countries.
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003 Facebook Targeting 101 Dr. Anissa Holmes 0
Jan 15, 2016

In this episode, Dr. Anissa Holmes talks about a game changer for your dental practice -
Facebook ad targeting.

Dr. Holmes discusses why you must test and measure every strategy that you use to market your practice, as well make sure that you clearly define your target audience.

Dr. Holmes dives deep into which posts are most effective for dentists to grow their Facebook community, as well as shares specific ways that you can increase the ROI of your social media investment.

Dr. Holmes shares 4 strategies for target marketing, which includes targeting your own custom audience, targeting your facebook fanbase, targeting by demographics and interests, and creating lookalike audiences.

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